The event was held April 23-25 in Heidelberg, Germany, and customers on-site experienced insightful keynotes and sessions from 优蜜传媒Executive Board Members Thomas Saueressig and Muhammad Alam, as well as 优蜜传媒Chief Artificial Intelligence Officer Philipp Herzig and other experts.

presented important updates on topics that also included Business Transformation as a Service, RISE with SAP, and 优蜜传媒BTP. Attendees also benefited from interactive “eXpert eXchange” sessions and opportunities to network and share their experiences and best practices.

The 优蜜传媒MaxAttention program offers premium-level engagement and personalized service for customers to move business-wide transformational change from boardroom plans to business reality with a tailored, premium experience. Program participants get premium access to trusted 优蜜传媒experts, tools, and methodologies that can help deliver expected outcomes successfully with 优蜜传媒solutions.

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Thomas Saueressig’s Keynote

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Muhammad Alam’s Keynote

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Philipp Herzig’s Executive Session

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The glass bottles on the high-speed filling line made quiet clinking sounds as they sped around the bend of the track. The visitors to the 优蜜传媒booth at the internationally renowned industrial trade fair were waiting for the moment when an optical sensor, using AI support, spotted the bottle that was only three-quarters full and kicked it out of the line and into a defects bay. 鈥淭his system has a capacity of 6,400 bottles per hour,鈥� said a grinning Ben Hughes from SAP鈥檚 Solution & Innovation Experience team. 鈥淚n comparison, the original system from our partner can fill 50,000 bottles, but that would be much too loud here at the trade fair booth.鈥�

The showcase demonstrated how the cloud-based 优蜜传媒Digital Manufacturing solution could serve as the process order management system for 优蜜传媒customers, whether they typically work with a lot size of one or with continuous manufacturing at higher speeds. The purchase order could have come from an 优蜜传媒S/4HANA system, for instance, and ended here with execution in production. 鈥淲e can see the hardware integration with our own eyes,鈥� said Hughes.

AI was also involved: a camera captured the fill level of each bottle. If it was outside the defined tolerance, the bottle was rejected and this information was sent to the 优蜜传媒system. A manufacturer could use this data to calculate the production costs for the system and the profitability of every work center, all with AI support. The data from all systems would give experts and management insights into how well the production process was working. This, in turn, would help improve planning.

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Complete Portfolio from the Industry鈥檚 Point of View

Hannover Messe 2024 took place from April 22-26. Muhammad Alam paid a visit for the first time in his role as leader of the 优蜜传媒Product Engineering Board area. At the 优蜜传媒booth, which featured the motto 鈥淏ring out new manufacturing excellence,鈥� he emphasized the importance of AI as an integral part of 优蜜传媒solutions: 鈥淎I has the opportunity to fundamentally create significant value for our customers, particularly in the industrial space, with an ability to create resiliency from a supply chain perspective that just wouldn’t be possible without the application of AI.鈥�

优蜜传媒demonstrated nearly its entire portfolio in an industrial context in Hannover. 鈥溣琶鄞絬ses what we call 鈥榚nd-to-end scenarios鈥� to do this,鈥� said Georg Kube, head of Industry Data Ecosystems. To reflect this, the booth was set up in line with this logic. The 鈥渄esign to operate鈥� graphical element, which maps all steps of the manufacturing process, showed the corresponding step in the value chain at each station of the booth. 鈥淲e integrate our solutions with the specific process that manufacturers have,鈥� Kube said. 鈥淭hey design a product, then it鈥檚 manufactured, then it鈥檚 bought by a customer, and in the end it is being used and maintained. We offer integrated solutions for every step in this process.鈥�

Working Together for Success

Darcy MacClaren, global CRO for Digital Supply Chain, acknowledged the challenges faced by SAP, its customers, and its partners: 鈥淲e are facing environmental and geopolitical disruptions and we want to be sustainable.鈥� She said collaboration is the key to achieving these daunting goals, a message that was echoed in many presentations and podium discussions at the booth.

For example, experts from , , and 优蜜传媒discussed how the automotive industry network is creating a standard that enables collaboration, data interchange, and transparency to support decarbonization along the value chain. Catena-X serves as a blueprint for other industrial networks under the umbrella, such as Factory-X for factory equipment suppliers and operators.

The showcases at the trade fair booth wouldn鈥檛 be possible without partners, which also play a decisive role in SAP鈥檚 competitiveness and future viability. 鈥淭he partner ecosystem is a key success factor for SAP,鈥� said Andreas Markus Thon, head of Digital Supply Chain MEE. 鈥淭hey are enriching our suite with their applications and solutions and are critical for high quality and successful adoption and use of our solutions.鈥�

A Fleet of Robots Delivers Materials

SAP鈥檚 鈥淢odular Manufacturing鈥� showcase let visitors witness examples of successful partner collaboration for themselves. It demonstrated a fleet of autonomous transport robots that delivered a variety of parts for a valve from storage to assembly stations. Thanks to the fleet control software with embedded AI from 优蜜传媒partner , the robots from different manufacturers worked together seamlessly, making autonomous, situational decisions as to which station should assemble or disassemble the parts. The scenario demonstrated that 优蜜传媒systems can also implement modular production, which is typically used in manufacturing scenarios involving many variants and low to medium product volumes. 优蜜传媒S/4HANA, 优蜜传媒Extended Warehouse Management, and 优蜜传媒Digital Manufacturing were deployed here.

The 鈥淚ndustrial Metaverse鈥� showcase was another big draw. It let visitors to the 优蜜传媒booth put themselves in the shoes of a systems operator, using VR (virtual reality) glasses to inspect a system virtually, even if the manufacturing was taking place on the opposite side of the globe. The 鈥淚njection Molding Machine鈥� scenario vividly demonstrated how planning and manufacturing dovetail in integrated, agile, made-to-order production, as the machine produced colorful recycled plastic cups for guests at the end of the process.

Other topics at the trade fair included potential uses of digital twin solutions, such as virtual models and real-time simulations, as well as collaboration between people and machines. A summary description of all the presented scenarios is available .

The World鈥檚 Largest Industrial Trade Fair

The guiding theme of Hannover Messe 2024 was 鈥淓nergizing a sustainable industry.鈥� Nearly 4,000 exhibitors from 60 countries presented solutions for a high-performance, sustainable industry. As part of an industrial ecosystem, they showed how carbon neutrality can be achieved through electrification, digitalization, and automation.

Companies from Germany, China, Turkey, the U.S., Italy, and France booked the largest exhibition spaces. Around 1,600 speakers appeared on the venue鈥檚 11 conference stages. This year鈥檚 partner country was Norway.

Under its motto 鈥淏ring out new manufacturing excellence,鈥� 优蜜传媒demonstrated how it is using AI to advance manufacturing processes, among other solutions, at its more than 1,000-square-meter booth in Hall 15. Visitors to SAP鈥檚 booth had the opportunity to see 27 product demonstrations and nine interactive showcases. More than 25 优蜜传媒partners showed the collaboration and variety of potential uses of their solutions, and 35 presentations by experts and customers were featured at the booth.

Photo 漏nottebrock.

With the integration of cutting-edge technologies, organizations can leverage data-driven insights to make informed decisions, accelerate time-to-market for new treatments, and ultimately improve patient care. Life sciences and healthcare companies are at the forefront of innovation and competitive advantage by embracing changing industry trends and harnessing technology’s power.

The 优蜜传媒Industry Heroes program was launched in 2023 to celebrate companies that leverage technology to transform their business in innovative ways. Healthcare and life sciences heroes have harnessed the power of technology to transform the traditional patient paradigm into an adaptive, customer-centric frontier.

Astellas

Astellas Pharma Inc. is a leading pharmaceutical company dedicated to advancing healthcare through innovative therapies and cutting-edge research. Focusing on addressing unmet medical needs, Astellas develops and markets a wide range of healthcare solutions across various therapeutic areas, striving to improve the health and well-being of patients globally. With RISE with 优蜜传媒and 优蜜传媒SuccessFactors solutions, Astellas is building an internal environment that will leverage globally integrated data to unlock the organization’s full potential.

DXC Technology

DXC Technology is a global IT services and solutions company known for its expertise in digital transformation, enterprise applications, cloud computing, and cybersecurity. With a focus on enabling clients to thrive in the digital era, DXC offers a wide range of technology and advisory services tailored to meet the diverse needs of businesses across industries. A mobile app built on the 优蜜传媒Business Technology Platform (优蜜传媒BTP) and 优蜜传媒Business AI is enabling individuals with Parkinson’s disease to keep clinicians informed about their symptoms, accompanied by a clinician dashboard 鈥� and generative AI query extensions are also in development. The innovative solution aims to improve the quality of life for these patients and their caregivers and marks a huge step forward in using AI to support clinical decisions.

Gilead Sciences

Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, COVID-19, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.

Gilead鈥檚 digital transformation journey includes a bold migration to 优蜜传媒S/4HANA with segmentation and 优蜜传媒Ariba and continues to expand its reach with 优蜜传媒BTP and cutting-edge solutions such as 优蜜传媒Intelligent Clinical Supply Management, 优蜜传媒Cell and Gene Therapy Orchestration, and 优蜜传媒Batch Release Hub for Life Sciences.

Most notably, Gilead and 优蜜传媒are co-innovating on 优蜜传媒Batch Release Hub for Life Sciences. This groundbreaking add-on will support continued compliance with regulatory standards across regions and jurisdictions with emphasis on highest quality and safety standards for Gilead’s products, further safeguarding patient wellbeing across the globe. Integrating 优蜜传媒Ariba solutions, including 优蜜传媒Business Network, Gilead aims to create a globally interconnected platform, enhancing collaboration between suppliers and buyers while optimizing its global procurement operations.

Additionally, 优蜜传媒and Gilead are collaborating on co-innovating jurisdiction control checks using 优蜜传媒Batch Release Hub for Life Sciences. The add-on will perform control checks on manufactured batches of pharmaceutical products, helping life science organizations to maintain compliance with regulatory standards across multiple regions and jurisdictions. This safeguard checklist will further support the quality and safety of products.

优蜜传媒celebrates these organizations’ outstanding efforts, collaboration, and dedication to driving successful business outcomes with technology. The innovations streamline research processes, enhance efficiency, and improve patient care, ultimately revolutionizing how healthcare and life sciences companies operate.

优蜜传媒Innovation Days for Life Sciences & Healthcare are taking place in Palo Alto, California, from April 24- 25, 2024, and Newton Square, Pennsylvania, from April 29-30, 2024, celebrating industry heroes and bringing attendees together to discuss leveraging technology to drive business outcomes. Get more information on the events .

As we navigate this brave new world of business AI, 优蜜传媒partners are playing an essential role as equal parts technology disrupters, trusted advisors, and innovation multipliers. They work and live at the edge, breaking technology rules with every new solution and innovation they bring to the table. These companies are passionate about their AI-driven solutions, which will provide what 优蜜传媒manufacturing customers want most for their businesses nowadays: more efficiency, accuracy, and agility in their production operations and supply chains. Their energy and passion are positioning them to redefine the rules of engagement regarding how partner ecosystems work.

It doesn鈥檛 matter what kind of partner you are 鈥� you could be on the build, implement/service, or sell sides of the 优蜜传媒partner ecosystem, the opportunities to innovate, and co-innovate with 优蜜传媒and other partners, solutions that bring value to customers in discrete manufacturing industries are as limitless as our imaginations. It鈥檚 an exciting time to be an 优蜜传媒industry partner.

Innovative Solutions from 优蜜传媒and Partners Give Our Manufacturing Customers a Competitive Edge

Giving our manufacturing customers the business AI solutions they need to thrive in highly competitive and often volatile markets is an absolute must. Whether those solutions are developed by an 优蜜传媒partner, 优蜜传媒itself, or collaboratively is secondary.

This new drive to co-innovate on our customers鈥� behalf is creating opportunities for partners to develop and deliver industry innovations in three areas of discrete manufacturing:

1. Solutions that enable efficient, accurate, and agile manufacturing and supply chains by integrating processes, removing data silos, and seamlessly connecting manufacturing and supply chain applications with the whole of the business.
2. Solutions that improve decision-making by using AI to analyze data from internal and external sources in context and produce insights that increase manufacturing operations’ resilience and help customers strike the right balance among cost, sustainability, and customer satisfaction.
3. Solutions that promote collaboration within a business ecosystem.听Many of the company executives I鈥檝e spoken with recently wanted to talk about Manufacturing-X, the growing cross-industry initiative in which companies across various manufacturing value chains come together within a global business ecosystem to define a standard that enables them to share production and supply chain data across platforms and technology to further increase resilience, sustainability, and competitiveness.

We are bringing this customer-focused, partner-driven approach to life this week at Hannover Messe, bringing center stage the latest, most compelling innovations to emerge from 优蜜传媒and our partner ecosystem, across both discrete and process manufacturing 鈥� many embedded with business AI.

Some of the showcases that have been developed collaboratively in action include:

• Modular manufacturing that orchestrates production cells with a hard independent fleet manager
• High-speed bottling that captures traceability data and in-line quality assurance
• A centralized operations control center听that manages an offsite process production line
• AI-enhanced visual inspection and guided instructions during component assembly
• A quick guided journey through an Industrial Metaverse, showing how assets inside a power plant can be intelligently and remotely managed

优蜜传媒partners are playing an integral part in our presence at Hannover Messe, just as they are in our overarching industry vision. Partners including Accenture, Camelot ITLab, Cideon Software & Services, FORCAM, Kinexon, Systema, and TeamViewer are all exhibiting their solutions alongside their 优蜜传媒counterparts, demonstrating the true power of partnership and innovation at every turn.

By leveraging resources like the new 优蜜传媒AI Launchpad and generative AI hub, our partners will introduce industry innovations that will add immediate value for customers in the discrete and process manufacturing space. Hence, they have the intelligent digital tools they need to be future-ready.

Kinexon鈥檚 OS extension to the 优蜜传媒Digital Manufacturing solution is one example. Kinexon OS orchestrates the shop floor and automates previously manual processes, improving production speed, quality, and asset utilization. It is providing customers with an essential pathway to modular production and autonomous manufacturing.

For those of you at the event, stop by the 优蜜传媒space and experience innovation and partnership in perfect harmony firsthand. An electric injection molding machine developed by Fanuc with support from partner Syntax will be cranking out made-to-order drinking vessels.

Come enjoy a cup of inspiration on us. It鈥檚 a small but meaningful taste of what鈥檚 possible for partners in our collaborative, customer-focused, and business AI-driven cloud ecosystem.

Sven Denecken is senior vice president and chief marketing and solutions officer for Industries & CX at SAP.

“Businesses today are confronted with challenges ranging from supply chain disruptions and labor shortages to geopolitical uncertainties,鈥� said Muhammad Alam, member of the Executive Board of 优蜜传媒SE, 优蜜传媒Product Engineering. 鈥溣琶鄞絩ecognizes the imperative for agility and intelligence, driving innovation with AI-powered solutions to streamline supply chain and manufacturing processes. Companies can enhance operational efficiency and improve supply chain resiliency while delighting customers with superior service, paving the way for sustained growth and market competitiveness.鈥�

Accurate and relevant real-time information helps mitigate the impact that supply-chain disruptions have on suppliers, manufacturers and distributors worldwide. SMA Solar Technology AG and other customers have already witnessed the benefits of SAP鈥檚 solutions, including an approximately 15% increase in supply chain workforce productivity, a 10% decrease in overall supply chain planning costs and a 10% reduction in inventory carrying costs and stock turnover rate.

鈥淪MA Solar modernizes its manufacturing execution systems to support sustainable, risk-resilient manufacturing operations with the power of AI-enabled visual inspection in the 优蜜传媒Digital Manufacturing solution,鈥� said Heiko Kehm, SMA Solar head of IT Order to Cash.

Sixty-three percent of supply chain executives and 52% of operations executives have an AI strategy linked to business objectives, according to 鈥�,鈥� a global 2024 IDC InfoBrief sponsored by SAP*. Fifty-one percent of the 2,000 survey respondents are embedding AI into supply chain planning business processes and key applications for real-time decision-making. Another 58% are using AI to increase operational efficiency and employee productivity.

to SAP鈥檚 supply chain solutions to support customers鈥� AI-centric strategy include:

• Optimizing decisions across the supply chain with AI-driven insights: Companies can now leverage higher volumes of machine data and integrate AI-driven visual inspection by computer into their production processes, enabling a remarkable increase in quality through automation.
• Streamlining product development: Product developers can now use SAP鈥檚 AI copilot Joule to gather and enhance new product ideas quickly and effectively using natural language queries. Joule also helps tag product designs with business data, so they visually contextualize business-critical information.
• Detecting equipment anomalies: Using AI, asset operators can proactively address potential breakdowns based on sensor data collected from smart devices and edge gateways. This new capacity utilizes the cutting-edge Cumulocity IoT platform from Software AG, which is planned to be embedded in the 优蜜传媒Asset Performance Management application in Q3.
• Improving field response: Customers can optimize driving routes and allocate job assignments efficiently with integrated real-time traffic data and machine-learning-trained models, which enable the right field service technicians to reach their destinations on time.

Find more details about the innovations 优蜜传媒will show at Hannover Messe .

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*IDC InfoBrief, sponsored by SAP, The Importance of AI in Supply Chain and Operations, document #US52042224, April 2024.

About SAP

As a global leader in enterprise applications and business AI, 优蜜传媒(NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit .

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These announcements were made at , the flagship conference for 优蜜传媒Concur users and experts, from March 19-21 in Las Vegas.

AI is only as good as the quality and breadth of the data it draws upon. 优蜜传媒Concur is one of the global market leaders in travel and expense solutions with more than 92 million end users booking travel and/or processing expenses.

优蜜传媒debuted new business AI capabilities in 优蜜传媒Concur solutions to help customers save time and improve accuracy when managing business travel and expenses:

• Concur Request: Now uses generative AI to provide intelligent cost estimates for trip planning.
• ExpenseIt solution: Customers can upload receipt images to ExpenseIt web, where it taps AI to automatically create a new expense with several key fields prepopulated. Plus, ExpenseIt now itemizes hotel folios using generative AI.
• Generative AI search: A new capability within Concur Support allows 优蜜传媒Concur customers to type questions in natural language and get quick answers using generative AI without having to submit a support ticket.

The evolution of Concur Travel, featuring a consumer-grade user experience, now offers new content and features:

• Hotel and rail content: New direct integrations to American Express GBT, BCD, CWT RoomIt, FCTG and HRS designed to enhance the traveler鈥檚 shopping experience by providing more options, clarity and transparency. Additionally, users can search, book and purchase UK rail content.
• Microsoft Teams integration: Travelers can share a reservation from their Concur Travel trip list to a Microsoft Teams chat, so that coworkers can book the same trip.
• Sustainability-based travel decisions: Through an integration with , one of the travel industry鈥檚 leading independent sustainability intelligence platforms, evolution of Concur Travel users can view and sort the greenhouse gas emissions of each flight segment, as well as rail and car rental options, and browse hotel providers by emissions, certifications and sustainability scores.

The new, reimagined Concur Expense experience is AI-powered, optimized for mobile and already being used by early adopter customers. In the new experience, expense reports are automatically created and easily managed thanks to the following capabilities and a :

• Automatic expense entry, itemization, and categorization with ExpenseIt
• Timeline view of expenses
• Intelligent notifications such as missing receipts, missing attendees or expense reports ready for submission
• Attendee suggestion based on expense type and amount
• Automated expense creation for Mastercard transactions

To learn more about at 优蜜传媒Concur Fusion or to join the virtual event, visit .

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High-performing sales teams are using solutions from 优蜜传媒SuccessFactors to manage and optimize sales compensation and incentives 鈥� rewarding sales reps for their performance 鈥� while streamlining sales processes and using real-time insights to improve operational efficiency and drive revenue.

鈥淭here鈥檚 this renewed emphasis on efficiency,鈥� said Rahul Iyer, general manager, Sales Performance Management, 优蜜传媒SuccessFactors, speaking to 优蜜传媒customers at the , held February 13-14, 2024, in Dallas, Texas. 鈥淐ustomers want faster, simpler outcomes 鈥� and they want to provide a great seller experience, as well. At 优蜜传媒SuccessFactors, we鈥檝e threaded the intelligence of connected cloud applications throughout the SPM solution portfolio. This allows us to deliver the efficiency, transparency, and rich experience of 优蜜传媒in a comprehensive platform that covers a full range of end-to-end processes in sales compensation.鈥�

Together for Success

Under the banner 鈥淭ogether we can make it better,鈥� the summit event provided a venue for 优蜜传媒customers 鈥� some of whom came from as far away as South America 鈥� to meet one-on-one with experts and gain valuable knowledge from product road maps, demos, and deep dive sessions, as well as learn from one another鈥檚 experiences in customer sessions.听

Iyer affirmed SAP鈥檚 commitment to deliver the advanced innovations customers need to be competitive: 鈥淎s a strategic partner to our customers, we have the moral responsibility to help them receive progressively more out of technology innovations, while accelerating with the best-in-class capabilities 优蜜传媒has to offer. We are simplifying from every angle to make it easy for our customers to adopt, so they can achieve business outcomes faster.鈥�

Barbara Rubis Linning, 优蜜传媒SuccessFactors global vice president, Product and Engineering, presented the latest innovations and features across the sales performance management solution set, which includes , , , and . With features like territory planning and incentive compensation, 优蜜传媒sales performance management solutions enable organizations to optimize their sales performance for better business results. The solutions use advanced features 鈥� for tasks such as drive time analysis and mapping to optimize territories 鈥� to streamline processes and make workflows easier so that customers realize value faster. The ongoing introduction of the visual theme on key administrative pages delivers a fresh, modern user interface (UI) for an elevated user experience. 

鈥淲e want our customers to have winning sales teams,鈥� said Linning. 鈥淭heir success is why we continuously look for new ways to build innovations and relevant features into the portfolio to accelerate business outcomes. 优蜜传媒is building intelligence that is relevant, responsible, and reliable because we believe it leads to smarter, data-driven decision making and results in better sales performance. Our new intuitive UI helps simplify tasks and puts people at the center of business for improved productivity.鈥�

优蜜传媒SuccessFactors solutions deliver , SAP鈥檚 natural language processing AI copilot, to help people be more productive in their jobs using 优蜜传媒business solutions.    

The integration of sales performance management solutions with and 优蜜传媒Datasphere enables seamless access to real-time data and analytics, empowering organizations to make informed decisions and drive sales success.

Winning with Sales Compensation

As the all-important link between an organization鈥檚 products and services and its customers, the sales team is a principal driver of bottom-line growth for the whole organization. Correctly incenting sales teams requires the use of proven strategies and solutions to align the pay program with organizational goals, said David Cichelli, revenue growth advisor at , who presented 鈥淟eading the Sales Design Compensation Project.鈥�

He advised sales compensation leaders adopt an annual review process that includes assessment, strategic alignment, taskforce design, and comprehensive communication phases. 鈥淪ales compensation design needs to reflect the consensus of key stakeholders: sales, finance, product management, and HR,鈥� he said. 鈥淏y following a proven design process, you can develop a strategically aligned, effective, and motivational pay program.鈥�

Supporting Customer Success for Better Outcomes

The summit showcased the 优蜜传媒ecosystem with sponsorships and informative sessions from , , , , , and .

优蜜传媒experts highlighted SAP鈥檚 message of ongoing support for customer success: 鈥淲e鈥檙e here for you,鈥� said Tak Kusano, global chief operating officer of 优蜜传媒SuccessFactors. 鈥溣琶鄞絟as a tight-knit community of sales performance management experts that bring deep domain knowledge to this niche space. That鈥檚 why we鈥檙e able to work so closely with customers to gain consensus on the road map and product innovations, like AI. We鈥檙e passionate about bringing the best of technology to 优蜜传媒customers.鈥�

SAP’s presence at both events exemplifies the seamless connection between environmental commitment and technological innovation. The nearly 100 initiatives 优蜜传媒was involved in at COP28 last month demonstrated the company鈥檚 unwavering focus on fostering collaboration across governance, the private sector, and civil society, which, coupled with a commitment to transparency, also resonated with Davos鈥� core values.

For example, the 鈥淔rom Farm to Consumer鈥� showcase emphasizing intelligent agriculture solutions at COP28 and the WEF Collaboration Village at Davos both showed the power of technology, such as how AI can optimize all industry practices and foster collaboration across the supply chain. This embodies SAP’s multifaceted approach to innovation.

The company’s strategies involve valuing carbon assets, supporting collaborative supply chains, and actively backing local climate initiatives. Recent studies highlight how 优蜜传媒solutions can seamlessly integrate sustainability into core business strategies, giving companies a competitive edge. By treating emissions tracking with the same rigor as financial transactions, .

Navigating the AI Landscape Responsibly

As the WEF in Davos unfolded, the pervasive enthusiasm for AI became evident along the promenade. A dedicated pavilion called 鈥淎I House鈥� served as a testament to the technology鈥檚 significance in shaping the future. SAP’s commitment to innovation aligns with the forum’s pulse, offering a glimpse into how AI can transform industries and societies.

AI’s impact on the global workforce was a central concern at Davos. The International Monetary Fund (IMF) warns that the AI revolution could affect almost 40% of jobs worldwide, including highly skilled ones. In industrialized countries, this number could surge to 60%. The integration of AI in various industries can exacerbate inequalities, especially in terms of job displacement. However, 优蜜传媒believes the time is right to explore the implications and the steps required for this future. One of the first mind shifts may be seeing AI as a coworker rather than a software tool.

SAP’s approach seeks to mitigate potential inequalities. The company didn’t merely showcase innovation at Davos; it actively engaged in discussions to address the complexities surrounding AI and find solutions for a responsible approach.

Striking the Balance: A Global Perspective

优蜜传媒recognizes the broader, global context of responsible AI, particularly with varying regulatory standards in the U.S. and China. The discussions at Davos provided a platform for 优蜜传媒to advocate for a harmonized approach to AI regulation, which is especially relevant for the EU. The company’s commitment to finding the right balance resonated in discussions about regulatory standards, emphasizing the need for global cooperation to navigate the evolving landscape of AI. This global perspective gains profound meaning when viewed through the lens of COP28.

COP28 concluded with a landmark decision by nearly 200 countries to transition away from fossil fuels in energy systems. The renegotiated text emphasized a just, orderly, and equitable shift, aiming to achieve net-zero emissions by 2050. This signifies a global move, committing nations to tripling renewable energy use by 2030 and doubling energy efficiency. The resolution proposes the first-ever phase-out of fossil fuels, accelerating coal’s exit, boosting renewable energy, and emphasizing energy efficiency. However, the resolution falls short of a complete commitment due to opposition from economically reliant countries like Saudi Arabia. And despite progress, vulnerable island nations stress the need for inclusive decision-making, as they face immediate threats from climate change and depend on global solidarity for survival.

Hand-in-Hand: AI and Climate Action

It’s crucial to recognize AI’s broader role in climate action. Scaling proven applications and technology, AI has the potential to unlock insights that could help mitigate 5% to 10% of global greenhouse gas emissions by 2030 and significantly bolster climate-related adaptation and resilience initiatives. Approximately 87% of executives view AI as having the potential to address climate issues, making it a key player in the fight against climate change.

AI contributes to climate protection not only by helping to reduce emissions but also by helping to navigate unavoidable climate change impacts and provide essential capabilities that enable climate action. SAP, alongside its dedication to AI ethics, wants to ensure that drive sustainability strategies and contribute to a more resilient and adaptive world.

优蜜传媒believes that working together and being open and transparent are key to solving bigger challenges. It’s not just about cool tech; it’s about creating real connections. As AI evolves, SAP’s dedication to a responsible and inclusive future shows the power of teamwork in making a difference.

This year, we鈥檙e offering three unique and convenient event experiences so customers and partners can build skills and meet 1:1 with 优蜜传媒experts.

优蜜传媒TechEd Virtual

Held October 8-9, 2024, the free two-day virtual event will deliver 优蜜传媒technology news and announcements via global keynotes, technical and developer enablement, and engaging sessions of live and pre-recorded content for everyone across the globe. 听

优蜜传媒TechEd On Tour

Taking place on multiple dates throughout the year, the single-day in-person events hosted across the globe by 优蜜传媒experts and the 优蜜传媒Community will deliver deep learning, networking, and hands-on engagement. Locations will range in North America, Europe, the Middle East and Africa (EMEA), Latin America and the Caribbean (LAC), and Asian-Pacific and Japan (APJ) regions.听听

ASUG Tech Connect, in partnership with 优蜜传媒TechEd, West Palm Beach, Florida

From November 12-14, 2024, the major three-day event stopover on the 优蜜传媒TechEd program tour will deliver visionary keynotes, technical education and enablement, expert-led sessions, and a full-scale show floor community experience with networking, best practices, and hands-on engagement.听听

I can鈥檛 wait to see everyone at an 优蜜传媒TechEd event in 2024! 

JG Chirapurath is chief marketing and solutions officer for 优蜜传媒BTP.

These pioneers, armed with a potent blend of innovation and determination, are reshaping the shopping experience, driving operational efficiency, and connecting with consumers in unprecedented ways. From leveraging AI and machine learning to implementing augmented reality and blockchain, these retail trailblazers are at the forefront of change, seamlessly integrating cutting-edge technologies to redefine what it means to engage customers and deliver exceptional service.

We launched the 优蜜传媒Industry Heroes program in 2023 to celebrate companies that leverage technology to transform their business in innovative ways. Let鈥檚 explore the stories of our NRF retail heroes that harnessed the power of technology to transform the traditional retail paradigm into an innovative, customer-centric frontier.

Birkenstock worked with 优蜜传媒on its ongoing objectives to expand retail and wholesale presence while fostering customer growth in line with its renowned legacy of function, quality, and tradition.

Brand Alley delved into the rising trend of utilizing advocacy data in marketing strategies, which led to the transformation of brand perspectives on VIP customers and the strategic utilization of advocacy data within paid search and social media campaigns.

FC Bayern, equipped with over 8 million fan data records, crafted a detailed profile of its worldwide fan community, encompassing specific preferences and interests. 优蜜传媒technology played a pivotal role in enabling FC Bayern, one of the most accomplished football clubs globally, to curate what it terms as the “golden fan record.鈥�

Grupo Axo effectively transitioned to leveraging internal customer data due to the potential extinction of third-party data. Its journey offers insights into standing out from competitors, increasing revenue, fostering stronger customer relationships, and cultivating a more robust, data-driven culture through the utilization of internal customer data.

Hornbach achieved real-time retail success, processed over 100,000 orders, and effectively addressed omnichannel challenges with 优蜜传媒Order Management foundation. Working together with SAP, Hornbach built a composable enterprise.

Neiman Marcus harnessed innovative methods and valuable insights to optimize its compensation management. These strategies are reshaping the retail landscape and revolutionizing team incentives within the industry.

PetSmart, a prominent pet retailer, encountered obstacles in omnichannel order fulfillment, leading to challenges in financial reconciliation and inventory transparency. By adopting 优蜜传媒Customer Activity Repository, PetSmart established a robust foundation for omnichannel retail. This implementation significantly enhanced the omnichannel process and elevated overall customer satisfaction levels.

PVH, a global apparel company with a brand portfolio that includes Tommy Hilfiger, Calvin Klein, Warner鈥檚, Olga, and True&Co, is working with 优蜜传媒to build an IT platform foundation for innovation, modernization, digitalization, and scalability.

Qurate Retail Group, known for its innovative strides in the retail sector, leveraged technology to elevate customer experiences, optimize operations, and propel growth together with SAP.

RD, Brazil’s top drugstore chain boasting nearly 3,000 stores across the nation, achieved a transformative implementation of 优蜜传媒technology, which led to streamlined processes and customer-centric advancements, marking a new era of operational excellence.

Wella Company, a pioneering force in the beauty industry with 15 distinctive brands, utilizes technology to inspire both consumers and beauty professionals to embrace their authentic selves. Wella Company’s approach of leveraging actionable data to craft tailored solutions strengthens its lifelong relationships across B2C (business-to-consumer), B2B (business-to-business), and D2C (direct-to-consumer) realms.

优蜜传媒celebrates these retailers for their outstanding efforts, collaboration, and dedication in driving successful business outcomes with technology. Join us at NRF 2024 to celebrate these 优蜜传媒Industry Heroes that will be sharing their stories and learnings at the 优蜜传媒booth. .听

Read more about our retail and CPG customer stories and wins from 2023.

Matt Laukaitis is EVP and Global GM for 优蜜传媒Consumer Industries.

2023 proved time and again that retailers and their software partners know how to rise to the occasion in the face of increasing pressures 鈥� and that they can quickly implement new processes and operations when necessary.

优蜜传媒has worked in the retail space for decades, helping every business across the ecosystem run at its best. Across this shared history, with our industry partners and end customers, our ecosystem has shown repeatedly the organic growth that is possible because of strong relationships.

Here are some prime examples of retail partners serving as innovation and growth multipliers last year:

Coveo鈥檚 innovative artificial intelligence (AI) platform helps deliver real value to customers, solving business challenges as only AI can. For retailers, Coveo for 优蜜传媒Commerce Cloud can assist in finding and recommending products faster to help drive more revenue, optimize campaigns, and power generative experiences. The enterprise-class AI platform can be deployed on top of 优蜜传媒in a secure and highly scalable fashion. The result: intelligent site search, tailored recommendations, generative experiences, and personalized, memorable shopping experiences for all customers.

Mention Me makes it possible to harness word of mouth鈥檚 true power, thanks to the world鈥檚 first Customer Advocacy Intelligence Platform. Powered by advanced AI, the platform enables businesses to identify, nurture, and activate their loyal advocates, building a virtuous cycle of customer love and superior economics so that fans keep coming back for more.

Enterprises can launch digital experiences faster with Contentful, which connects with 优蜜传媒Commerce Cloud to enable commerce projects of any size, both for the Web and for multichannel experiences. Simply put, Contentful can make it easier for retailers to create and manage digital experiences via structured content built for speed, change, and scale. Using one hub 鈥� that integrates with hundreds of tools to help personalize and optimize 鈥� for easy collaboration, businesses can make their content work harder, so they can work smarter.

The Last Mile Delivery Fulfillment Solution from OneRail provides retailers with the ability to instantaneously scale delivery demand. By integrating with 优蜜传媒Commerce Cloud, OneRail鈥檚 offering connects businesses鈥� e-commerce capabilities with nationwide delivery coverage, meaning retailers can have the ability to ship nationwide with complete visibility, all while providing unique, branded customer experiences. In short: efficiency, from dispatch to doorstep.

With Obsess鈥� mobile-optimized enterprise platform, retailers can easily build immersive, 3D, virtual stores proven to increase engagement, conversion, and average order value. By integrating with 优蜜传媒Commerce Cloud, the market-leading experiential shopping platform offering can enable enterprises to approach their customers in a branded, personalized fashion 鈥� and make retail shopping fun and memorable again.

Retailers can drive top-notch in-store customer experiences 鈥� and build customer loyalty 鈥� with the 优蜜传媒Omnichannel Point-of-Sale application by GK. The configurable application helps enterprises deploy the right business processes efficiently at the point-of-sale, working to reduce their total cost of ownership in the process. Flexible, rules-based configuration also means merchandisers can quickly react to changing business needs, ensuring a more memorable and impactful customer journey from end to end.

The OMS+ Cross-Channel Order Management Solution from DataXstream is an integrated offering built for counter, call center, and mobile sales. OMS+ reimagines the user interface to reflect real-life customer engagements and can provide the platform for making 优蜜传媒ERP the foundation of a truly unified commerce strategy. It can also automate time-consuming activities to help ensure your team gets more done in less time, meaning increased sales, reduced costs, and an improved customer experience overall.

The Loyalty Experience Platform from Annex Cloud is built around the idea of organically driving retention and loyalty through every stage of the customer journey. The app offers engaging experiences via incentives at first touch, then as the consumer becomes a prospect, a customer, a repeat customer, and eventually an advocate. Moreover, it guides customer behavior by offering loyalty points for a variety of actions, including purchasing, referring friends, writing reviews, sharing pictures, signing up for newsletters, and more. And it all integrates with 优蜜传媒Commerce Cloud.

Retailers looking to maximize revenue and minimize risk should look no further than the Forter Trust Platform for Digital Commerce. The real-time, automated decision platform helps reduce false declines and chargebacks by up to 90%, increasing approval rates so merchants can expand their business. It underlines fraud prevention strategies, enabling safety and security for your commerce processes so you can focus on the business decisions that truly impact growth and retention.

With Aisera, retailers can truly unleash the power of generative AI and automation by reimagining and revolutionizing their services experience. Aisera AI Customer Service provides instant self-service and autonomous resolutions to customer requests across any channel, offering a virtually unlimited supply of 鈥渁gents鈥� to leading enterprises. Seamless integration with 优蜜传媒can also simplify efforts to help improve customer satisfaction, agent productivity, and support costs, so that retailers can exceed expectations and focus on building their business.

Paradox鈥檚 leading conversational AI recruiting software is helping clients like Nestle and Unilever automate candidate screening processes, text campaigns, 1:1 texting, interview scheduling, mobile-first assessments, onboarding, and more 鈥� all in a mobile experience fully integrated into 优蜜传媒SuccessFactors solutions. In other words, it can help enterprises hire faster and better than ever, building a foundation for consistent and repeatable future success.

Craig Schertler is vice president of Consumer Industries Global Partner Ecosystem at SAP.

These innovative capabilities, from planning to personalization, will provide retailers with holistic customer insights and data analysis to adapt and thrive amid rapid market changes.

鈥淭hese AI-driven retail capabilities build on SAP鈥檚 industry-tailored, intelligent customer experience (CX) strategy, which provides companies with deeply integrated functionalities to enable their most critical business processes and customer journeys,鈥� said Ritu Bhargava, president and chief product officer, Industries and CX, SAP. 鈥淪AP鈥檚 composable architecture unlocks the creative potential of retailers, allowing them to cherry-pick capabilities tailored to their unique needs and rapidly innovate and respond to market demands, ultimately helping them to supercharge profitable growth.鈥�

The new capabilities include SAP鈥檚 unmatched industry expertise and embedded 优蜜传媒Business AI technology to deliver true end-to-end retail solutions. AI is only as good as the data that powers it, and SAP鈥檚 ability to integrate experiential and operational data across the enterprise enables more insightful, AI-driven decision-making for businesses. This integration produces more intelligent, personalized experiences for customers, as the best retail outcomes require great CX.

鈥淚n today鈥檚 environment, it鈥檚 critical to have insight across the business, which is why Swarovski has continued to adopt and leverage SAP鈥檚 end-to-end solutions, enabling us to connect our business processes,鈥� said Lea Sonderegger, chief digital officer and chief information officer, Swarovski. 鈥淪ince leveraging 优蜜传媒software, we鈥檝e had the flexibility and security to support continuous innovation, which offers us a consistent foundation for cultivating unique Swarovski customer loyalty across all touch points and innovating to create unique customer experiences.鈥�

鈥淩etailers and brands that achieve growth and profitability in today鈥檚 economy will bring together rich enterprise data and AI-embedded applications to enable everyone across their company to deliver amazing, personalized experiences to the right customer, on the right channel, at the right time,鈥� said Leslie Hand, group vice president, Retail & Financial Insights, IDC. 鈥淚DC anticipates more aggressive investment by retailers than we鈥檝e seen in years, and working with a strategic partner that understands and can deliver end-to-end capabilities is essential for buyers.鈥�

Examples of some of the newest capabilities include:

• 优蜜传媒Predictive Demand Planning: This solution will provide retailers with more accurate and longer-range demand forecasts across channels using a self-learning demand model. Besides enabling scalable, cost-efficient, high-volume calculations, it will offer precise forecasting and automatically identify and consider a variety of demand factors and external data. The solution will provide apps for forecast configuration, analysis, adjustment and simulation and offer intelligent alerting with root causes and recommendations.
• 优蜜传媒Predictive Replenishment: 优蜜传媒is adding store replenishment capabilities in a phased approach to its existing solution. The capability will replenish inventory in stores and distribution centers for an optimized, multilevel supply chain across flexible planning horizons. It will consider demand volatility, business targets, rules and constraints to determine optimal order quantities with the lowest expected costs. The capabilities improve fulfillment efficiency and on-time delivery by providing planners with a central tool to create order and delivery patterns for product flows within the supply network.
  
  Example use case: A grocer wants to establish a highly automated approach for replenishing yogurt to lower costs and waste while improving customer service. SAP鈥檚 new solutions will automatically forecast and schedule replenishment orders with the correct quantities for the right locations while keeping costs low. Business users can then review and accept intelligent recommendations and transfer to the procurement system to create purchase orders, as well as understand any issue, address it quickly and avoid problems in the future.
• 优蜜传媒Order Management for sourcing and availability: With , organizations can determine the optimal sourcing strategies to deliver customer satisfaction and minimize fulfillment costs. Business users can configure strategies aligned to their unique goals, including delivery time, utilized capacity, cost to ship and shipments per order and then run simulations to test the strategies before implementation.
• 优蜜传媒Order Management foundation: With this foundation, available now, business users can create omnichannel order flows that respond to business events, such as a fraud hold, delivery or in-store pickup activity, using an easy-to-use, drag-and-drop workflow automation tool. Additionally, retailers can customize event triggers based on their unique business processes, and the corresponding actions can take place within the order management system or relevant system of customer engagement.
  
  Example use case: A coffee retailer is offering its customers real-time fulfillment updates. ensures a streamlined operation, which efficiently coordinates with the required insights to fulfill customers’ needs, even in complex cases for various items, such as subscriptions, in-store pickup and sourcing accessories. 优蜜传媒Order Management for sourcing and availability also provides a centralized view of inventory to ensure customer demand is always met.
• TikTok and LinkedIn integrations for digital ads: The platform now integrates TikTok and LinkedIn for targeted digital ads. Marketers are empowered to segment customers, quickly engage leads, optimize ad spend, boost acquisition and retention, enhance the omnichannel retail experience and build trusted relationships for growth. Retailers can easily create, sync and expand audiences; connect with consumers on preferred social channels; complement campaigns with personalized ads on TikTok and LinkedIn for conversion; and use data-driven insights to convert leads and reengage at-risk customers.

Visit the . Follow 优蜜传媒at .

Media Contact:
Jillian Baker, +1 (212) 653-9600, jillian.baker@sap.com, ET
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
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I spoke with her about the success of the project and where there is still room for improvement.

Q: What are your greatest successes so far on your mission to make 优蜜传媒events more sustainable?

Bittmann: First of all, it鈥檚 a real success to have advanced this topic to the top of the agenda. When event managers from Google and Amazon approach us at the , one of the largest trade shows for business events, and ask us how we launched and implemented our strategy for sustainable events, it shows that we鈥檙e pioneers in this extremely important area.

I鈥檓 also proud that we鈥檝e started measuring our social and ecological footprint with actual figures, because that鈥檚 an important step towards real improvement. It lets us compare, readjust, and define even more ambitious targets. Our analysis of the last 优蜜传媒Sapphire conference, which was organized as a decentralized event in the U.S., Spain, Brazil, and online, showed that we reduced CO₂ emissions by nearly 24,000 tons compared to when we had just one central event in Orlando, Florida, due primarily to the shorter distances traveled. In mathematical terms, that corresponds to around 2,200 around-the-world flights!

I鈥檓 also happy about a lot of little things, for instance, that we did without single-use plastics completely at 优蜜传媒TechEd in 2019 in Barcelona, Spain, preventing three tons of waste 鈥� enough to fill a 10 by 10 meter room one meter high 鈥� at just this one event!

To be successful, we all have to pull together. Our Global Events team, together with the teams in the regions, has proven that we have a huge amount of leverage together and are motivated to get even better.

What are the biggest challenges you face?

The global strategy and our specific action recommendations can鈥檛 always be implemented uniformly because they depend on each country鈥檚 economic and cultural context. In Brazil, for example, good hospitality means putting the best meats on the table 鈥� which made it a real headache for the local event team members to create a menu that was 40% vegetarian. They found a good compromise, however, by making sure to choose meat varieties that had a smaller ecological footprint than others.

In some parts of Asia, in contrast, it would be considered rude if we didn鈥檛 give small gifts to speakers as a sign of gratitude. In this case, we and the event team considered potential alternatives to the usual giveaways, for instance tree-planting certificates as an unusual gift.

These examples underscore how we often have to think outside the box together and identify new solutions, but can also unleash creativity in the process and sometimes even change people鈥檚 mindsets.

What are your targets for the coming year?

We want to improve our waste prevention even further and increase our recycling quota. We want to avoid non-reusable plastics completely and use sustainable materials for our branding items as much as possible. As far as emissions are concerned, we want to reduce travel activities even more, and we鈥檝e been purchasing carbon offsets for unavoidable trips for some time now. When it comes to catering, we want to offer more vegetarian dishes and locally source at least half of the food served.

In addition, we are striving to recruit more female speakers to the stage, gain more social enterprises as suppliers, and strengthen social partnerships. Even if it means extra work for the local teams, I鈥檓 very impressed that so many of my colleagues spare no effort to achieve measurable improvements 鈥� and I hope their numbers will continue to grow! 

Do you have any advice for people who want to do their part in making company events more sustainable?

We should have the courage to do things differently 鈥� and better! One example: the most recent shareholders鈥� meeting was the first one to do away with 优蜜传媒plastic bags, notepads, and pens, and the outcry was much less than expected. We simply decided to scrutinize this established practice because when both the integrated report and the ballot papers are exclusively virtual, shareholders don鈥檛 need these things anymore.

There are many examples of things 鈥渢hat we鈥檝e always done that way鈥� 鈥� call them into question! When we banned disposable beverage bottles at 优蜜传媒TechEd, no one shed a tear. The visitors were thrilled by our concept of giving out high-quality bottles and offering endless refills at the water stations. At the same time, this also supported a water project, which was very well received. 

Reflecting on the 2023 United Nations Climate Change Conference (COP28), the scale of SAP鈥檚 transformative potential 鈥� helping companies record, report, and act on net-zero targets and beyond 鈥� has never been clearer.

I observed two key trends that will advance climate action in meaningful ways 鈥� a shift towards simplifying data sharing and a transition to sustainable energy 鈥� where 优蜜传媒is poised to help.

A Shift Towards Simplifying Data Sharing

In recent years, more and more companies have made net-zero commitments 鈥� often before knowing how to execute these lofty goals. At COP28, I saw business leaders wrestling with how to deliver on these commitments and publicly report on progress amid growing public pressure. They face two significant data challenges: the need for cooperation across the value chain and collaboration around a common language for data exchange.

While many companies successfully measure their own emissions, reaching net zero requires an understanding of Scope 3 emissions, indirect emissions that occur in the value chain, where approximately of carbon emissions fall. This means that to get to net zero, businesses need to share emissions data across the value chain. This requires a high level of collaboration and information sharing among businesses and their suppliers. 优蜜传媒Sustainability Data Exchange can simplify this process by tracking actual Scope 3 carbon emissions data, not averages and estimates, and facilitating cross-company data sharing.

With solutions like 优蜜传媒Sustainability Data Exchange, more companies can measure their carbon emissions data and share it across the value chain. However, this proves futile if companies cannot exchange data in a common format. They need to exchange information and understand what it means. Today, many emissions and accounting technology solutions fail to speak the same language with one another. To overcome this obstacle, 优蜜传媒works closely with the (PACT), hosted by the World Business Council for Sustainable Development (WBCSD), to create a harmonized data exchange system. Together, we are establishing the methodology and technical infrastructure for product-level greenhouse gas emissions data exchange and measurement so businesses can share real carbon footprints across the supply chain with increased interoperability. 

No entity can conquer the decarbonization challenge alone. But, with cooperation across the value chain around Scope 3 emissions and collaboration around standardized carbon emissions data, we can move close to net zero together.

A Transition to Sustainable Energy

Given the focus on how to deliver on net-zero commitments and decarbonize operations, businesses look to energy as one crucial path to accelerate progress. Beyond aiming for net zero, geopolitical tensions underscore the urgency of bolstering energy security and diminishing reliance on overseas providers. As governments pursue energy independence and implement emissions regulations, corporations are compelled to adhere and transparently track their progress.

As companies face growing pressure from all sides, the pace of the sustainable energy transition intensifies, realizing unanticipated benefits along the way. For example, firms experience enhanced reputations and boosts to market value. And, in the search for cost-effective and efficient energy mixes, many companies find improved operations. A surge in production efficiency often accompanies reduced emissions. These changes inspire more diverse business models, identify new revenue streams, attract new clients, and yield a broader customer base.

As businesses move toward alternative energy sources, fostering transparency and trust through accurate data tracking and measurement proves challenging. Take green hydrogen as an example. Generated by the electrolysis of water using renewable sources like solar or wind energy, it offers a carbon-emission-free energy solution. However, fostering demand for green hydrogen requires a high level of transparency to ensure authenticity, build trust among consumers, businesses, and governments, and measure its environmental impact. 

优蜜传媒works closely with governments, the CEO Alliance for Europe, H2Global, and Hydrogen Europe to address the critical need for transparency across the entire lifecycle of green hydrogen 鈥� from production to distribution. Establishing a digital layer for green hydrogen guarantees its authenticity and differentiation from other grades of hydrogen aiding certification and proof of origin. This creates a clear market for green hydrogen, helping consumers understand its intrinsic value and positive environmental impact. utilizes an energy-efficient blockchain method that helps provide this visibility into the hydrogen journey and can enable auditable volume movements among various partners.

While digital technologies actively drive the transition to renewable energy, we recognize the indispensable role of collaborative, action-oriented partnerships in propelling these efforts forward. Ahead of COP28, 优蜜传媒joined global efforts led by the to triple global renewable energy capacity by 2030, accelerate the clean energy transition, and scale up investments in renewables. 优蜜传媒also supports the , a business initiative urging governments to phase out fossil fuels. The future requires collaboration with all stakeholders 鈥� value chain partners, NGOs, industry groups, and more.

As the conference concludes, the real work begins. Reflecting on last week and the resounding call for global climate action, 优蜜传媒remains committed to helping our customers simplify data sharing and transition to sustainable energy. The technology and the data exist. Now, we need to deploy these tools effectively and harness them to drive meaningful impact across a vast ecosystem of organizations. A sustainable future starts today, and the responsibility lies with each one of us doing our part.

Learn more about 优蜜传媒Sustainability at .

Sophia Mendelsohn is chief sustainability and commercial officer and co-GM for 优蜜传媒Sustainability.

These are not just numbers: futures are at stake, particularly for young people whose education and opportunities are being disrupted right before our eyes. This stark reality drives home the need for inclusive and equitable strategies in our climate action plans.

Youth are at the frontline of these environmental challenges. Their futures depend on how effectively we can address the impacts of climate change. It is a call to action for all of us across various sectors to unite and empower the voices of these young people, harnessing their potential to create innovative solutions.

At SAP, we’ve embraced a four-pronged approach specifically designed to support and empower youth in their journey to a sustainable and just world: rally, represent, reskill, and resource.

Sharing these insights at the during COP28, where education is a focal point, reminds me of the critical need to intertwine education funding with our climate goals, addressing the immediate and future climate challenges.

At the core of our mission for climate justice is rallying the energy and passion of the younger generation. I sincerely believe that climate action among young people is a key component of climate justice, and we need to promote that in various ways.

That is why we support Green Rising, an initiative led by UNICEF and Generation Unlimited along with partners that supports children and youth-led grassroots climate action for a faster and fairer transition to a low-carbon economy. The aim is to directly engage 10 million youth, particularly girls, to take action by 2025 through volunteering, green skills, jobs, entrepreneurship, and advocacy. Our 2023 collaboration with Goodwall and Accenture has already launched digital challenges like #ClimateAction, #DigitalCleanUp, and #GoingZero with 15,000 active youth participants.

However, I鈥檓 keenly aware that passion alone is not enough. The journey from raising awareness to finding real change requires more than just enthusiasm; it demands skill and knowledge. This realization bridges us to the next critical phase of our mission.

Green Rising also recognizes the importance of equipping youth with the tools they need to make a lasting impact.

The reskilling effort at the heart of Green Rising is about transforming energy and concern into potent, informed action. As we confront the reality of “eco-anxiety” affecting 57% of global youth, we understand that empowerment comes from giving these young minds the ability to turn their worries into wisdom and their fears into a force for good. By fostering climate literacy and developing green skills, we are not just creating activists; we’re nurturing future leaders, problem solvers, and innovators who will shape a sustainable world in areas like biodiversity, air quality, water conservation, and waste management.

I’m fortunate to see how our dedication to reskilling is making a real impact. We are charting a clear course in initiating and nurturing programs that significantly boost young people’s employability and entrepreneurial capabilities.

For instance, through accessible online resources like open.sap.com, learning.sap.com, and collaborations with our colleagues from 优蜜传媒University Alliances, we are empowering individuals with the necessary insights to contribute positively to climate action. Efforts extend globally. With UNICEF鈥檚 Generation Unlimited, we have empowered more than 7.6 million young people in India, Turkey, and Vietnam with vital digital and life skills.

Looking ahead, Youth Agency Marketplace (YOMA), co-created with young people from the continent, will reach 1 million youths in Nigeria, Kenya, South Africa, and the Philippines by 2025, offering opportunities for learning and reskilling. Additionally, the 优蜜传媒Educate to Employ initiative is shaping future careers, training 100 young talents in each pilot country annually, with 25 stepping into internships or roles within the 优蜜传媒ecosystem.

These are steps toward nurturing a generation ready to lead the charge in sustainability and innovation.

In my experience attending conferences, I have often noticed a missing crucial element: the direct input of the young people we’re talking about. It is one thing to teach and upskill them with the crucial knowledge, but it’s another to truly empower them to be part of the conversation. It is about going beyond just training and providing youth with real platforms to contribute their fresh skills and innovative ideas to the global climate conversation.

This is what drives our approach to representation, with long-time partners and organizations such as We Are Family Foundation and ChangemakerXChange in programs like Youth To The Table.

I truly believe that this is the real game-changer. Ultimately, it is something quite simple yet often overlooked: genuinely including young people in the conversations and decision-making that shape their future.

This approach is encapsulated in the phrase “Nothing about us without us.” It’s about flipping the script, moving from merely discussing climate issues about young people to actively collaborating with them. They are not just on the sidelines, they are in the room where decisions are made.

For instance, we are bringing 50 young leaders from across the globe to the COP28 conference to get their innovative opinions and learn from their solutions. We have done it in the past and will continue in the future at global forums like the World Economic Forum and the United Nations General Assembly. Watching young leaders confidently take the stage and influence global conversations is a powerful reminder of why we do what we do — it’s about empowering them to shape the world they will live in.

A mere 0.76% of grants from major climate foundations currently support youth-led climate initiatives. This means while rallying, reskilling, and giving them a voice is crucial, it is not enough. To combat climate change, we must funnel more resources toward the projects and innovations led by youth, especially in the most affected communities. This means not just talking about, but investing in their ideas through project grants, mentorship programs like Climate Hacks, and corporate pro-bono consulting programs that connect experts with social and climate enterprises to amplify their impact and turn youthful enthusiasm and innovation into tangible, world-changing solutions.

As I reflect, I’m reminded of the unique and impactful role corporations can play in driving long-term social change. Leading these efforts at 优蜜传媒has been a responsibility and a privilege, offering a front-row seat to the transformative power of education.

Seeing young people full of potential and eagerness to make a difference has been a constant reminder of why our work matters. Every digital challenge we launch, every skill we teach, and every voice we amplify is not just a tick on a corporate checklist. It’s about lighting up a path for these young leaders who will one day take the reins in creating a sustainable and just world.

The conversations I have, the stories I hear, and the evident enthusiasm and determination among youth leave a lasting impression on me. They remind me that our commitment to empowering young people goes beyond the boardrooms and conferences. It is a reminder of the potential for corporations to contribute meaningfully to a sustainable, equitable, and bright future for all. It鈥檚 about nurturing a future we all share.

Alexandra van der Ploeg is head of Global Corporate Social Responsibility at SAP.

The conference participants face complex challenges as they strive to turn these aspirations into concrete action. Amidst the vibrant backdrop of Dubai, the objective stands tall: to ensure that all nations, particularly the less affluent, aren’t disproportionately burdened in pursuing a sustainable world. Yet, can these ambitious goals truly be achieved?

The UN Climate Change Conference is a platform for governments to collaborate on creating policies against rising global temperatures and confronting the consequences of climate change. Over the years, these gatherings have shown progress, but many say they are too slow in creating tangible results. Recent assessments suggest a potential warming of 3 degrees Celsius, highlighting the urgent need for collective action to achieve the crucial 1.5-degree target.

COP28 aims to be more than just another meeting; it seeks to serve as a significant moment where the international community reflects on and evaluates the progress made since the 2015 Paris Agreement. Above all, it represents a critical self-assessment, examining what actions are required to bridge the gap by 2030.

优蜜传媒Promotes Sustainable Innovation: Making Progress Together

优蜜传媒is participating in COP28 and advocating for ambitious policy action and the adoption of technology for corporate sustainability management. Through the active participation of CEO and Member of the Executive Board of 优蜜传媒SE Christian Klein, 优蜜传媒Chief Marketing & Solutions Officer and Member of the Executive Board of 优蜜传媒SE Julia White, and Chief Sustainability and Commercial Officer Sophia Mendelsohn, 优蜜传媒showcases its critical role in advancing sustainability. 优蜜传媒underscores its commitment to climate action by engaging in nearly 70 initiatives during COP28 on various fronts like carbon accounting, climate justice, and the circular economy. 

Businesses of every stripe are reshaping their processes and how they operate to not only adjust to increasing regulation but to thrive in an era demanding zero emissions. 鈥淪AP鈥檚 customers generate 87% of the world鈥檚 global commerce, about US$46 trillion. That puts us in a unique position in which we play a critical role in the global economic ecosystem,鈥� says Mendelsohn. 鈥溣琶鄞絚an help 87% of total global commerce organize its supply chain, transportation, and financial data in a way that enables a circular and net zero economy.鈥� 

A conducted by 优蜜传媒revealed a significant advantage for businesses that proactively incorporate sustainability into their strategies, surpassing those that merely respond to external pressures. SAP’s solutions can help by streamlining data collection, enabling comprehensive analysis, sharing standardized data, and seamlessly integrating sustainability measures into core business processes. This transparency and integration can empower businesses to effectively navigate regulatory landscapes and make well-informed, sustainable decisions across their entire value chain.

SAP’s advocacy of managing carbon, fostering collaborative supply chain ecosystems, and supporting local initiatives in combating climate change and societal challenges exemplifies its strategic priorities driving this significant global shift towards sustainability. This underscores the urgency for all companies, regardless of size or industry, to prioritize sustainability. Climate change poses an unparalleled challenge that necessitates collective effort 鈥� a challenge no single entity can tackle alone.

That鈥檚 why 优蜜传媒is working with a broad set of partners for sustainability. Alicia Lenze, global marketing head of Sustainability Marketing at SAP, says, 鈥淐ollaborating with our global sustainability ecosystem is essential to our customer success. We work with partners of all kinds 鈥� institutional, strategic, consulting, and technology 鈥� to achieve our sustainability goals together. We actively engage with institutional partners such as The World Business Council for Sustainable Development , The International Chamber of Commerce (), and We Mean Business to demonstrate how we are helping companies take concrete actions to tackle climate change.鈥�

优蜜传媒also strives to be a trusted sustainability partner to governments, international organizations, and civil society. By fostering meaningful relationships, 优蜜传媒drives climate action through technology and advocates for effective climate policies and youth inclusion in a just transition. COP28 is an opportunity for governments to implement a balanced approach to addressing climate challenges, combining mitigation and adaptation with crucial technological support. 鈥淚鈥檓 hopeful for an ambitious and impactful set of outcomes, which will send a strong signal to all stakeholders, including businesses, that we need to act with urgency and scale to meet the goals of the Paris Agreement for our people and planet,鈥� says Pete Selfridge, head of Global Government Affairs at SAP.

Empowering Change Through Education and Youth Action

is teaming up with Abu Dhabi University to host a special Academic Community Conference. Dr. Karina Edmonds, senior vice president and global head of 优蜜传媒Academies and University Alliances, will lead the talks, focusing on the critical mix of education, sustainability, and technology. This partnership aims to teach the next generation of leaders, equipping them to navigate and work in our changing world. 鈥淓ngaging academia and youth in SAP鈥檚 sustainability efforts is paramount. We are very proud to team up with our academic partners and innovation ecosystem during COP28 to facilitate dialogue around the power of emerging technologies in addressing climate change and its impact,鈥� says Edmonds.

优蜜传媒also focuses on climate justice initiatives, particularly empowering youth through events like the Green Rising Showcase and Youth to the Table’s COP28 Collaborator Roundtable, highlighting the significance of youthful involvement in shaping a sustainable and equitable future. The private sector plays a big role in climate justice by bringing people together, speaking up, teaching new skills, and giving resources. Projects like aim to involve 10 million young people in climate action. Ensuring youth representation in decision-making forums is vital for inclusive policies.

COP28 marks an important moment for global action on climate change. It represents an opportunity for collective effort, emphasizing the need for collaboration and a shared commitment to addressing this critical issue. SAP’s engagement goes beyond mere attendance 鈥� it entails spearheading initiatives toward a sustainable future, encouraging collective responsibility, innovation, and progress.

Claudia Cortes is part of Global Sustainability Communications at SAP.

Therefore, it comes as no surprise that industry plays an even more ineluctable role in scripting the future of humanity, one that involves sustainable social, environmental, and economic development.

As a global challenge, the climate crisis calls for businesses and countries to move beyond their siloed approaches, commitments, and climate pledges to fully embrace sustainability. The of “no one left behind” requires global partnerships.

With more and more countries investing in resilient infrastructure, there is a growing need to improve our existing industrial infrastructure. Here, technological innovation will be key. Technology is no longer the limiting factor for organizations to become sustainable businesses, rather it is the enabling agent in going green.

Sustainable development calls for institutional and value changes as well as cultural adjustments. As organizations worldwide look to don the green cape, behavioral change and transformation in business processes will be critical in making green technology mainstream. It must be incorporated into mainstream policies to promote national and international cooperation.

In 2024, sustainability will not just be the right thing to do, it will become a core strategic imperative for businesses. In addition to managing top- and bottom-line, forward-looking organizations are now focusing on sustainability as the third dimension to drive business growth. Managing the will be critical to enterprise success as customers, employees, and even investors increasingly turn toward companies that are pro-actively deploying sustainable business practices.

A Shared Responsibility Between Private Sector and Technology Leaders

In the battle against climate change, the private sector and technology leaders bear a significant responsibility. The crucial role businesses play in contributing to environmental goals underscores the importance of partnerships with key stakeholders — be it ecosystem partners, governments, non-governmental organizations, or citizens. The focus is on global and local examples where collaborative efforts have illustrated tangible impact achievable through cross-sector collaboration.

Partnerships that leverage the distinctive strengths and resources of each sector demonstrate how collective action can lead to meaningful change. The collaborative approach is presented as imperative for tackling the complexity of climate challenges.

Governments, businesses, non-governmental organizations (NGOs), and citizens are not merely spectators, but active participants in the collective effort to combat climate change.

Governments wield significant influence in shaping policies and regulations that set the tone for environmental stewardship. Their commitment to sustainable practices and climate-friendly policies is pivotal. Businesses, as drivers of economic activity, hold a dual responsibility 鈥� not only to operate profitably but also to do so in an environmentally conscious manner. NGOs play a crucial role in advocacy and action, acting as watchdogs and catalysts for change. Citizens, too, are integral, as consumers and advocates who influence the demand for sustainable practices.

The Path to a Low-Carbon Future Is Circular

The path to a low-carbon future is circular. The good news is that a circular economy is not just about fixing environmental wrongs but brings about opportunities and drives positive impact across industries, sectors, and lives. Working toward a circular economy can protect human health and biodiversity in many ways, including better use of natural resources, such as protecting water and land, thus mitigating the climate crisis.

Organizations like 优蜜传媒are leading this shift with an aim to become carbon-neutral in their own operations by 2023.

At 优蜜传媒Labs India, 97% of the energy consumed at the Bengaluru campus comes from green energy sources. Additionally, 70% of the transport services are run on electric vehicles with a network of 65 charging stations at the campus for employees. This environmentally conscious approach extends to food sourcing, actively supporting local farmers and communities. Moreover, there has been a seamless replacement of disposable items like cutlery and containers with sustainable alternatives. Dedication to paperless operations is evident in the success of apps like Appane, Physio app, and the digital printing and stationery request system,which collectively contribute to a substantial reduction in paper consumption. The transition from traditional paper food coupons to a user-friendly app developed externally is a clear demonstration of an innovative approach to sustainable practices.

To drive sustainable business practice, it is important to first measure carbon footprint, assess and reduce emissions, increase resource productivity through circular processes, and run safer, sustainable business processes. 优蜜传媒is uniquely positioned to help firms tackle this challenge and become sustainable enterprises with its suite of technology solutions.

Through partnerships, innovative practices, and a holistic approach to sustainability, all the stakeholders need to come together to shape a future where businesses thrive in harmony with the environment.

Sindhu Gangadharan is senior vice president and managing director of 优蜜传媒Labs India and head of 优蜜传媒User Enablement.

According to a , women representation in C-suite supply chain roles has risen from 19% in 2022 to 26% in 2023. Encouragingly, there has also been an increase in the percentage of women in the supply chain workforce, from 39% to 41%. While these are considered positive shifts in the industry, there is a notable lag in the percentage of frontline roles held by women in this space, ranging from 26% to 34% across various leadership levels.

In a recent panel discussion hosted by the 优蜜传媒North America Business Women鈥檚 Network and EY Women in SAP, women supply chain leaders shed light on some important trends, challenges, and strategies for advancing women in supply chain.

The discussion was moderated by Lori Foster, managing director for EY 优蜜传媒Consulting. On the panel, I was joined by Etosha Thurman, chief marketing and solutions officer for 优蜜传媒Intelligent Spend & Business Network, Regenia Sanders, partner at EY Business Consulting, and Angelee Tango, manager for EY 优蜜传媒Extended Warehouse Management. Opening remarks were provided by Yolanda Kirksey, 优蜜传媒Alliance leader and director for 优蜜传媒Ariba U.S. Go-to-Market for EY.

A few key strategies emerged from the discussion for how organizations can help to elevate women in supply chain:

1. Support the choice to stay with flexibility

A consequence of the global pandemic was a moment of reassessment for women juggling full-time careers with responsibilities at home. In that moment, many women (and men) chose to shift their priorities outside of work or simply had to make that shift to address the needs at home. What we as business leaders can learn from observing this trend is the need to create environments that support women and accommodate work-life balance.

An important point called out in this panel discussion is that work-life balance looks different for everyone. Organizations must set an expectation of respect and boundaries that allow for all employees to manage the many responsibilities they have outside of work — regardless of marital status, if they have children or grandchildren, or if they are a caregiver in another capacity. A culture supportive of pursuing career aspirations while maintaining a healthy balance in personal life empowers women to effectively set and maintain boundaries as well as seek help when needed.

2. Recruit for top skills to succeed in supply chain roles

The panel named skills like curiosity, customer focus, relationship building, change management, crisis management, and communication as both crucial factors for success in this field and areas in which women tend to excel, citing the . Collaboration was underscored by several panelists as essential. Tango shared, 鈥淔rom determining the technology we want to use to the final stage of implementation, the need to continuously evaluate requires everyone to be on board.鈥�

The panel suggested that having more women engaged in these transformative projects helping facilitate collaboration is a strategic way to support innovation that sticks. As Sanders stated, 鈥淢aking sure [internal stakeholders鈥橾 input is being heard when gathering requirements is a critical difference-maker to having an organization that actually embraces technology versus being intimidated by it.鈥�

3. Provide forums that encourage open discussion

At any stage in your career, it can be helpful to hear of the challenges other women supply chain professionals have faced and how they overcame them. What Foster shared on this topic stood out to me: 鈥淚t鈥檚 easy for people to see where you are today, but not what you went through to get there.鈥� That sense of mutual respect and understanding helps to build confidence.

Role models also play an important role. Thurman spoke to the importance of representation: 鈥淪eeing people who look like you and can manage a life like you is important to how we move forward.鈥�

Of the many valuable individual takeaways from this discussion, a few specific pieces of advice resonated with me for women looking to elevate their careers in supply chain:

1. Set and hold boundaries where they make sense for you

You must be willing to reshape your own conceptions of how you need to be perceived and what your role needs to be. Instead of trying to meet this picture-perfect standard, work from an understanding of what you want and need so you can set and maintain reasonable boundaries with a career that requires significant flexibility.

2. Know that you belong and operate in that way

As a woman working in a male-dominated field, it is likely that you will experience moments where you or your contributions are slighted, discounted, or ignored. While we are working to change that behavior, when this happens it鈥檚 important to remember to focus on what you want to achieve. If you feel that you are not yet at a point in your career to remedy the situation directly, ask for help.听

3. Use your voice

There is an advantage to being different. If you are one woman in a room of 50 men and you can clearly articulate your point well, you will be remembered. As you build your brand, opportunities will follow. And when you have the chance to support other women in your field, lend your voice to advocate, guide, and champion the next generation of leaders.

There is a lot that we can learn from each other, in and across industries. These leaders conveyed inspiring journeys in their supply chain careers where they have encountered and continue to navigate a wide spectrum of challenges, but also have found fulfillment in this line of work. This open discussion represented a significant stride toward acknowledging the challenges, opportunities, and collective efforts needed to empower and elevate women in supply chain.

As these forums continue, my hope is that they will not only support and inspire women through a vast network of supply chain professionals, but also drive toward a more equitable and inclusive supply chain landscape.

Darcy MacClaren is chief revenue officer for 优蜜传媒Digital Supply Chain.

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优蜜传媒announced 优蜜传媒Build Code, 优蜜传媒HANA Cloud vector engine, and many more innovations at 优蜜传媒TechEd in 2023. Tune in and hear more from CTO and Member of the Executive Board of 优蜜传媒SE Juergen Mueller.

优蜜传媒introduced its latest innovations at 优蜜传媒TechEd in 2023. Discover 优蜜传媒Build Code, a new addition to 优蜜传媒Build solutions to help empower professional developers. Highlight number two is 优蜜传媒HANA Cloud vector engine, which can enable the integration of large language models with real-time data and business processes. Lastly, explore the generative AI hub capability to help simplify and transform the way you access AI, making it user-friendly and efficient.

优蜜传媒Global LoB Partner Excellence Awards are a partner recognition program focusing on SAP鈥檚 strategic business priorities for the following lines of business: 优蜜传媒SuccessFactors, 优蜜传媒Customer Experience, and Intelligent Spend and Business Network.

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Awards select finalists and winners for their valuable contributions in realizing SAP鈥檚 vision for cloud growth based on data and key performance indicators.

Winners and Finalists

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2023 for Sales Success 鈥� Large Enterprise

• Winner: NTT DATA
• Finalist: Acorel
• Finalist: Dotan B.S. Solutions

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2023 for Sales Success 鈥� Midmarket

• Winner: Deloitte
• Finalist: NTT DATA
• Finalist: Felece Yazilim Ve Dani艧manlik

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2023 for Delivery Quality

• Winner: Sybit GmbH
• Finalist: Axians Digital Business Solutions
• Finalist: Reply

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2023 for Customer Success Management

• Winner: Deloitte
• Finalist: Altivate
• Finalist: Avvale

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2023 for 优蜜传媒Business Technology Platform Customer Success

• Winner: Seidor
• Finalist: NTT DATA
• Finalist: All for One Customer Experience

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2023 for Go-to-Market

• Winner: IBM
• Finalist: Tech Mahindra
• Finalist: PwC

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Media Contact:
Angelika Merz, +41 58 871-7216, angelika.merz@sap.com, CET
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

These new capabilities will help businesses automate time-consuming tasks and quickly analyze data from across the enterprise to gain valuable, actionable insights that deliver more intelligent, personalized experiences for customers.

Unlike other generative AI technologies that only utilize the data found in one siloed system, these new AI capabilities leverage SAP鈥檚 wealth of experiential and operational data, as well as data from third-party sources, to provide businesses with a holistic view of their customers. Proactive, contextual, AI-powered insights from across the enterprise help organizations optimize business processes and adapt to unique business needs and rapid changes in the market.

鈥淧utting customers at the center of business transformation requires delivering a strong, personalized customer experience with intelligent CX,鈥� said Ritu Bhargava, President and Chief Product Officer, 优蜜传媒Industries and 优蜜传媒CX, SAP. 鈥淭hese new AI capabilities within the 优蜜传媒CX portfolio will allow businesses to unlock their full potential, improve customer loyalty, solidify themselves as industry leaders and reap the benefits of generative AI with intelligent CX solutions that have a tangible impact on businesses. These capabilities are the next step in redefining intelligence to deliver a delightful customer experience, effortlessly.鈥�

The new capabilities, which include tailored use cases for commerce, sales, customer service and marketing teams, are the next step in delivering intelligent CX and enabling teams to work more effectively and efficiently. This will help ensure customers can deliver exceptional customer experiences that differentiate their businesses, create brand loyalty, deepen customer relationships and ultimately drive profitability. These new capabilities, which can be applied across the entire 优蜜传媒CX portfolio, include the ability to:

Automate Labor-Intensive Tasks with Curated Role-Based AI Tools
New AI capabilities include more than 10 CX role鈥揵ased tools that aim to increase productivity and efficiency by automating routine tasks, leaving time for more nuanced aspects of business. For the service team, when a customer issue arises, AI can help summarize the situation and align the team on the problem, provide an overview of customer sentiment, suggest a solution and even track how quickly the issue is resolved. This step increases efficiency, boosting the business鈥� bottom line and giving workers more time to focus on strategic initiatives.

Supercharge Catalog Management and Product Discovery with AI
Catalog health is one of the most arduous tasks for commerce managers. Items that are not tagged properly won鈥檛 show up in searches and incomplete product recommendations take away from conversions. Commerce managers can ensure high levels of product visibility and discoverability by using the new AI capabilities to review product tags and catalogs, generate and customize product descriptions and help guide customers to the right choice for their needs.

Retrieve Answers in Natural Language with Proactive AI
Using AI to identify and answer customer questions within conversations will free up sales and service teams to focus on more value-adding tasks. For example, a salesperson might receive an e-mail from a customer asking about products. This new capability, intelligent Q&A, reads the e-mail, points out the important questions and gives the salesperson a suggested written response that includes the latest product information.

Surface Customer Profile Intelligence in Context
About 76% of global consumers prefer personalized marketing communications,, an 优蜜传媒company, showing that it is imperative for businesses to have a 360-degree view of their customers. With AI-generated customer profiles supported by the real-time 优蜜传媒Customer Data Platform, businesses can combine data from all business applications and surface these profiles to customer-facing teams. This holistic view allows workers to quickly understand customer preferences, enabling a more personalized and relevant service. If a customer reports a delayed delivery, front-line workers can use the AI-generated customer summary, which includes information on order histories, previous interactions and preferences, to quickly resolve issues and provide a better customer experience.

鈥淥rganizations are looking for a trusted platform technology and AI partner which they can adapt and grow with today as well as thrive with in the future,鈥� said Alan Webber, Program Vice President, Digital Platform Ecosystems, IDC. 鈥淪AP鈥檚 approach to connecting data across the enterprise, both in 优蜜传媒systems and beyond, provides a foundation customers can build on for the long term. Furthermore, SAP鈥檚 decades-long experience designing business processes from AI can be leveraged to reduce AI鈥檚 time to value.鈥�

优蜜传媒is also infusing AI capabilities into existing products across the 优蜜传媒CX portfolio with the ability to:

Fortify Customer Identity and Access Management with AI
The 优蜜传媒Customer Identity and Access Management solutions are debuting new AI risk-based authentication capabilities. These new functions secure user identity data and help prevent threats by gaining intelligence across all digital properties and brands. Users will have a unified customer view and consent profile, making data connected and adaptable for real-time customer engagements. Providing this level of customer data privacy and security is essential to preserving our customers鈥� trust. 优蜜传媒solutions hold our customers鈥� most sensitive data, so we take this extremely seriously and it remains our top priority.

Create Personalized Content Creation Powered by Generative AI
Using generative AI, the 优蜜传媒Emarsys Customer Engagement platform gives marketers the ability to create targeted, compelling email content that delivers the right message to the right audience. The 优蜜传媒Sales Cloud and 优蜜传媒Service Cloud solutions will also embed two new generative AI capabilities: AI-generated summary and e-mail response generation will help users identify relevant information, have more effective customer interactions and ultimately deliver superior customer service.

To learn more about these capabilities, read 鈥�Revolutionizing Customer Experience: The AI Advantage.鈥�

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Media Contact:
Jillian Baker, +1 (516) 554-4450, jillian.baker@sap.com, ET
优蜜传媒Press Room;听press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see  for additional trademark information and notices.

In the 优蜜传媒Customer Experience organization, we focus on our deep industry knowledge and vast customer data to devise AI strategies. These strategies are based on :

• Relevant: Make agile decisions, unlock valuable insights with data aligned with business outcomes, and automate tasks
• Reliable: Use AI that is trained on your industry and company data, driven by 优蜜传媒process expertise, to tirelessly satisfy and surpass customer expectations
• Responsible: Run responsible AI built on leading ethics and data privacy standards throughout our customer engagement process

Using these principles, we are building and bringing AI innovations to market in two ways for our customers.

First, we are developing portfolio-wide AI capabilities that can be accessed everywhere by business teams through a common interface, including a standalone app and Joule. These capabilities, built on top of proprietary AI models and fine-tuned large language models (LLMs), leverage SAP鈥檚 experiential and operational data as well as third-party data. The result is proactive, contextual, and AI-powered insights from across the enterprise, which help organizations optimize their business processes. These features will be available for purchase as a 鈥減ackage鈥� with the ability to use only what you need.

Second, we鈥檙e making our current products 鈥� 优蜜传媒Sales Cloud, 优蜜传媒Service Cloud, 优蜜传媒Commerce Cloud, 优蜜传媒Emarsys Customer Engagement, and 优蜜传媒Customer Data Platform solutions 鈥� even more valuable by natively embedding new AI features. These features will be available within the products.

New Portfolio-Wide AI Capabilities

Supercharge Catalog Management and Product Discovery with AI

With CX AI models, commerce managers can spend significantly less time on catalog enrichment and maintenance. Product attributes can be automatically extracted from images and textual descriptions, enriching product catalogs. Product descriptions can be automatically generated and published to a commerce storefront for an engaging purchasing experience. And image-based semantic search can help users easily discover new and existing products.

These capabilities (available December 2023) will result in better product discovery, produce personalized recommendations, reduce time spent on repetitive data entry, and help increase cart sizes at checkout.

Automate Labor-Intensive Tasks with Curated Role-Based AI Tools

Service, sales, and commerce teams now have access to job-specific AI tools to automate time-consuming and repetitive tasks. Most enterprise tools can write generative AI-powered content. The 优蜜传媒Customer Experience portfolio now offers localized AI agents to bring business context with hyper-relevant content. 

For example, when a customer issue arises, AI swoops in to create an overview of the situation and provide remediation guidance, for increased efficiency and a healthier bottom line (available December 2023).

Retrieve Answers in Natural Language with Proactive AI

Sales and service teams will benefit from CX AI models that automatically detect questions and suggest responses.

This goes beyond generative search. The 优蜜传媒Customer Experience portfolio now proactively detects questions and retrieves answers in natural language. The answers are derived from business data, including data in CRM, various communication channels, various document formats, and knowledge articles. CX AI models powering these capabilities are trustworthy because they transparently provide the sources from which answers are derived.

These capabilities will proactively identify and answer customer questions within conversations to free up sales and service teams to focus on more value-adding tasks (available December 2023).

Surface Customer Profile Intelligence in Context

With AI-generated customer profiles powered by real-time data from 优蜜传媒Customer Data Platform, teams can effortlessly dive into customer preferences and deliver a more tailored and relevant experience.

The power of intelligent customer profiles and insights is fully realized when they are personalized in natural language and surface contextually, prompted in CX applications. The 优蜜传媒Customer Experience portfolio uniquely delivers this value through native data connectivity across 优蜜传媒S/4HANA and CX in 优蜜传媒Customer Data Platform.

This means the ability to equip sales representatives to know when to offer the right discount and incentive to close a deal based on the total lifetime value of the customer (available December 2023).

New Embedded AI Capabilities

In addition to developing AI capabilities that extend across the 优蜜传媒Customer Experience portfolio, we鈥檙e also embedding throughout our solutions AI that has the ability to do the following things.

Create Personalized Content Powered by Generative AI

Marketers can now use the new generative AI capabilities in 优蜜传媒Emarsys Customer Engagement to create compelling content, such as subject lines and content blocks. In addition, with new AI capabilities like semantic search, they can quickly discover new products that deliver the right message to the right audience. For example, marketers can search for a specific keyword or a generic description, such as 鈥渋tems that are new in stock鈥� or 鈥渂est-selling products in <a specific product category>.鈥�

The new subject line and content block generation allows marketers to leverage generative AI to create targeted, compelling email content that produces profitable personalization (beta available first quarter of 2024, with general availability planned for soon after).

Generate Instant, Context-Aware Email Responses with Embedded Generative AI

Sales and service users already benefit from automatically generated email summaries and responses. Now, these features are supercharged with generative AI to be more contextual and relevant.

Relevant and accurate summaries are extracted from publicly available information and 优蜜传媒business data. With this natural language summary of contacts, accounts, opportunities, and cases, users can effortlessly sift through information and identify what is relevant. Email response recommendations are automatically generated based on the most recent communications with a customer, allowing sales and service representatives to engage with customers naturally and effectively (incrementally delivered in the 优蜜传媒Sales Cloud and 优蜜传媒Service Cloud releases).

Fortify Customer Identity and Access Management with AI

CIOs and security officers understand how crucial it is to secure their customer鈥檚 digital identity, footprint, and assets.

The latest enhancement to the 优蜜传媒Customer Identity and Access Management solution is an AI risk-based authentication capability. This feature is designed to fortify end-user identity data and provide an intelligent shield against potential threats across all our digital platforms and brands. 

With a unified customer view and consent profile, end users can confidently navigate real-time engagements, knowing that their data remains secure and private (available now with additional enhancements planned for second quarter of 2024).

These are just a few innovations the CX team is working on. The next announcements I am very excited about are AI capabilities in the new 优蜜传媒Enterprise Service Management solution.

The shape, pace, and extent of AI transformation will vary from one industry to another, while remaining compliant with local and global regulations. We strive to build our products with relevant, reliable, and responsible AI that goes beyond buzzword-laden ambiguity.

Using this AI, we at 优蜜传媒CX are committed to continually providing industry-tailored, connected, insightful, and adaptive products that will serve as a powerful toolkit in your digital transformation journey.

Stay tuned for more exciting updates!

Ritu Bhargava is president and chief product officer of Industries and Customer Experience at SAP.

With this integrated approach, real-time people data from the 优蜜传媒SuccessFactors Employee Central solution is automatically consumed by 优蜜传媒S/4HANA Cloud and other 优蜜传媒cloud applications. This 鈥渟ingle source of truth鈥� helps to improve end-to-end business processes, experiences, and insights for the organization. Learn more in this 优蜜传媒Community .

Maryann Abbajay, chief revenue officer at 优蜜传媒SuccessFactors, spoke with some of these customers at to find out how they are leveraging the combined power of 优蜜传媒SuccessFactors solutions and 优蜜传媒S/4HANA Cloud to overcome business challenges and grow their organizations with people at the center of business. 鈥淭hese organizations show how HR and finance come together to enable business transformation while keeping employee experience at the center,鈥� she underscored.

Pandora Becomes a Future-Ready Organization

Connecting people in the moments that matter is at the heart of , the world鈥檚 largest jewelry brand. Based in Copenhagen, Denmark, Pandora employs 32,000 people worldwide. With 6,500 points of sale, including 2,500 concept stores, Pandora depends on the experience of its brick-and-mortar stores, which account for the majority of its sales.

Three years ago, Pandora began its transformation from an analog retailer to a future-ready organization. It set out to strengthen and harmonize the global HR system landscape with an implementation of 优蜜传媒SuccessFactors solutions to gain efficiency in how the company hires, manages, and develops employees worldwide, thus replacing a multitude of local applications.

鈥淲e used the 优蜜传媒SuccessFactors portfolio as a driver of transformation,鈥� said Mihael 艩utalo, vice president of People Technology, Pandora. 鈥淭his is transforming the experience. The future integration of 优蜜传媒S/4HANA Cloud with 优蜜传媒SuccessFactors solutions will give us a tremendous opportunity to manage our workforce and manage our revenue model in a completely different way.鈥�

BT Group Connects People for Good

, the world鈥檚 oldest telecommunications company, recently modernized its HR information systems to provide a digital colleague experience for its 100,000 employees working in 44 countries. 鈥淚n 2021, we started what we call our I-Connect program,鈥� said Elaine Bergin, director of Colleague Experience and Delivery, BT Group. The program name highlights BT Group鈥檚 purpose: 鈥淲e connect for good.鈥�

The new colleague experience, launched in 2022, now uses the 优蜜传媒SuccessFactors Employee Central solution, reporting and analytics, and the full suite of talent and learning management solutions to support the organization鈥檚 big focus on skills. BT Group also uses 优蜜传媒SuccessFactors and 优蜜传媒Fieldglass solutions to manage a contingent workforce of 60,000 additional employees.

Bergin said, 鈥淭hrough our 优蜜传媒SuccessFactors journey, we鈥檙e in a great place with a single master source of truth on our colleague and contingent workforce data 鈥� and our organizational hierarchy.鈥�

Brightspeed Manages Rapid Growth and Contingent Workforce

is a telecommunications company that provides affordable, quality internet in rural areas of the U.S. Since it started in 2022 with 30 permanent employees, Brightspeed has grown exponentially through acquisition. Today, it has 4,200 employees using 优蜜传媒solutions and a sizable contingent workforce. To manage growth, Brightspeed implemented 优蜜传媒SuccessFactors solutions, 优蜜传媒Fieldglass solutions, and 优蜜传媒S/4HANA Cloud.

Greg Williams, director of Human Resources Information Systems, Brightspeed, summarized the value of an integrated approach for the organization: 鈥淔inance is up and running on 优蜜传媒S/4HANA and with 优蜜传媒Fieldglass solutions. We import that data into 优蜜传媒SuccessFactors Learning, so our contractors can train on compliance and technical training. The 优蜜传媒S/4HANA data is integrated into , which is our time system. We capture millions of dollars of project costs. Those are sent back to 优蜜传媒S/4HANA on a pay-for-period basis.鈥�

Versuni Gains Agility with HXM and Connected Cloud ERP

, formerly known as Philipps Domestic Appliances, is a consumer products company with the purpose to help people turn their houses into homes. It took the unique opportunity of reinventing itself as an independent company to transform its entire technology landscape. To succeed in a dynamic, consumer marketplace, it had to adopt best-of-suite applications that power advanced, digital-first consumer goods organizations.

By connecting 优蜜传媒S/4HANA Cloud to 优蜜传媒SuccessFactors solutions, Versuni has achieved three key benefits: a seamless user journey based on a single source of truth across the entire landscape; increased visibility achieved from the integration with other systems, especially finance; and improved reporting, which is leading to better decision-making. Lokesh Rastogi, IT platform leader for Finance and HR at Versuni, summarized: 鈥淚t鈥檚 one source of truth, one system, and one number.鈥�

狈别蝉迟濒茅 Creates Engaging People Experiences at Scale

, one of the world鈥檚 largest food and beverage companies, is using RISE with 优蜜传媒to help advance its digital transformation. With 275,000 employees in 188 countries, 狈别蝉迟濒茅 focused on the modernization of its HR systems. 优蜜传媒SuccessFactors solutions now enable it to standardize and automate HR processes and provide a personalized employee experience from recruitment to retirement. 狈别蝉迟濒茅 plans to continue its journey to migrate its entire business operations to  with finance and procurement already live. To learn more, watch this .  

Giancarlo Pala, head of IT/HR, 狈别蝉迟濒茅 S.A., said, 鈥溣琶鄞絊uccessFactors is our people backbone. It provides the common processes, systems, and data that let us create engaging people experiences at scale.鈥�

Accelerating Business Performance

优蜜传媒customers are experiencing firsthand the value of having HR and finance connected on a single cloud platform to help improve speed, accuracy, and insights. This integration can extend beyond the data to connect business processes and employee experiences across all business areas. To find out more about the benefits of connected cloud HR and ERP, watch on demand.

Indeed, from the mainstage keynote and breakout sessions to networking with customers and partners, AI was at the center of every conversation. If you weren鈥檛 able to attend this year鈥檚 event, you can catch the latest product announcements and select content now听available .

Here are three takeaways from this year鈥檚 SuccessConnect.

The Time Is Now to Adopt AI

As the pace of technological innovation continues to accelerate, organizations face an incredible opportunity to explore new ways to get work done 鈥� ways that take engagement and productivity to new heights for everyone at work. Special guest , global industry analyst and CEO of The Josh Bersin Company, discussed the urgent need for companies to get on board with AI, emphasizing how AI can help keep companies ahead of the curve by transforming the employee experience. Bersin also shared ways to increase everyone鈥檚 knowledge and confidence when it comes to adopting AI, as well as the real economic benefits organizations can achieve based on early case studies.

In addition, Julia White, member of the Executive Board of 优蜜传媒SE and chief marketing and solutions officer, shared what AI means for businesses today and . She talked about the latest addition to 优蜜传媒Business AI, Joule 鈥� a natural-language, generative AI copilot designed to help improve the experiences of everyone at work by making it easy for users to find information, get answers to questions, navigate processes, and complete tasks related to HR as well as finance, supply chain, and customer relationship management. She emphasized how Joule, with its AI-powered insight and assistance, can help organizations unlock new levels of performance, productivity, and efficiency.

Talent Intelligence Is Key to Closing Skills Gaps

The power of talent intelligence has far-reaching implications for how organizations can more accurately and efficiently evaluate talent across all levels and address skills gaps. During the event, there was a lot of buzz around the general availability of the talent intelligence hub, an AI-powered skills framework that鈥檚 built into the foundation of听. Now organizations can have the power and simplicity of a single skills model to fuel everything from recruiting and onboarding to learning and development, as well as performance and succession.

Sam Passman, vice president, Product Management at 优蜜传媒SuccessFactors, provided a comprehensive overview of the , including how organizations can better understand and leverage the skills of their workforce. 鈥淎n organization that is not focused on skills is going to be left behind,鈥� he said. “Customers often struggle with having visibility into their full skills picture and having employee profile data integrated throughout talent management processes. The talent intelligence hub is how we are making sure our customers can match the right people, doing the right work, at the right time 鈥� truly helping them become skills-based organizations.”

In addition, Tim Gregory, managing director of HR Innovation and Workforce Technology at , shared how the company is using 优蜜传媒SuccessFactors solutions, including the talent intelligence hub, to create personalized career development plans for employees based not only on the skills most important to Delta but also each individual鈥檚 capabilities, strengths, and aspirations.

Other sessions provided tips for becoming a skills-based organization and focused on and use it to help guide actions across all areas of talent management and development. And, of course, a live demonstration brought the talent intelligence hub to life as part of the .

A Powerful Cloud Foundation Drives True HR Transformation

Having a cloud-based HR foundation is key for achieving true HR transformation 鈥� the kind of transformation that makes data-driven insights, smarter decision-making, automation, and a positive employee experience a reality. At the event, Mihael Sutalo, vice president, People Technology at , the world鈥檚 leading jewelry brand, shared how the company is digitalizing HR and adopting new technologies to create amazing employee experiences as a unified, global company. 鈥淲e wanted to scale to future-proof the company, and we believe strongly in the power of the cloud,鈥� he said. He explained how Pandora has successfully moved from a fragmented HR landscape to 优蜜传媒SuccessFactors HXM Suite, improving the company鈥檚 ability to attract and retain top talent.

Avery Williams, manager of HR Operations Strategy at , also discussed how the company modernized its core HR technology, service delivery, and employee and partner experience by migrating 250,000 employees and partners from the legacy, on-premise 优蜜传媒ERP Human Capital Management solution to a new cloud-based platform with .

In addition, Todd Asevedo, GVP, chief expert, SAP, shared a host of best practices for how customers can minimize risk and disruption as they from 优蜜传媒ERP HCM to the cloud. He also outlined the various deployment options to help organizations understand the transition paths available for a smooth migration.

Couldn鈥檛 attend the in-person event? You can get the best of SuccessConnect wherever you are! Be sure to access the , , and , including road maps, product demos, and more, all available . Plus, don鈥檛 forget to sign up to stay informed about the .

Lara Albert is global vice president of Solution Marketing for 优蜜传媒SuccessFactors.

AI will truly inspire and transform the way people work and how organizations unlock individual and collective potential.

To advance this transformation, 优蜜传媒announced new capabilities at its SuccessConnect event that harness the power of AI to help organizations address the skills gap and ignite the potential within their workforces. These capabilities are embedded across the entire to help elevate the employee experience and guide every people decision, from talent recruitment and internal mobility to learning and performance management.

鈥淭he richest source of potential in your organization is your workforce, all that they are today and all that they can be in the future,鈥� said Aaron Green, 优蜜传媒SuccessFactors chief marketing and solutions officer, speaking to the global HR community at SuccessConnect, held last week in Las Vegas, Nevada. 鈥淭his is an opportunity for us to embrace AI to augment the way that people work and that鈥檚 how we ignite their potential. This allows us to maximize the skills within our workforces.鈥�

Putting People at the Center of Business

Human experience management, an HR software category pioneered by 优蜜传媒SuccessFactors, puts people at the center of business with tools and technologies that help improve the employee experience and drive business results.

The 优蜜传媒SuccessFactors 2H 2023 release will include the general availability of new AI capabilities that can ignite potential in the workforce by raising employee productivity, increasing efficiency, and opening opportunities for growth and development. Joule, recently announced by SAP, is a natural-language, generative AI copilot that can truly understand business. Joule helps make it easier and faster for employees to navigate complex processes and for HR teams to respond to requests. In addition, new generative AI use cases help HR teams to elevate talent, recruiting, and learning.

优蜜传媒SuccessFactors solutions are part of the overall 优蜜传媒portfolio, one of the broadest suites of business applications available, all powered by 优蜜传媒Business Technology Platform (优蜜传媒BTP). The latest innovations in 优蜜传媒SuccessFactors HXM Suite are powered by to be relevant, reliable, and responsible. Learn more here. 

鈥淲e are in a phase of rapid acceleration of AI,鈥� said Green, who described how new AI use cases 鈥渨ill drive an outright transformation of two core facets of every organization: the way that people experience work and the way that we can unlock that individual and collective capability. That鈥檚 why we鈥檝e delivered 优蜜传媒Business AI that is truly built for business.鈥� 

Talent Intelligence Hub: The Engine of a Skills-Based Organization

Skills-based organizations, where skills take precedence over roles and titles, benefit through improved business agility and employee experience. The key to building a skills-based organization is the ability to accurately assess the current skills and capabilities of the entire workforce, identify skills that are needed for the future, and implement a learning and talent strategy that can effectively address the gaps.   

As the engine of a modern, skills-based organization, the is an AI-powered skills framework built into 优蜜传媒SuccessFactors HXM Suite that can drive an organization鈥檚 entire learning and talent strategy. Customers can benefit from having a single skills model that covers recruiting, onboarding, learning and development, performance, and succession. With a holistic view of the workforce based on skills data from multiple locations, they can make data-driven talent decisions and can more easily identify the right candidates for jobs.

Employees are empowered to take charge of their careers by guiding their own career development. The talent intelligence hub allows them to build and manage an individual growth portfolio, which includes their skills, competencies, aspirations, motivations, and work styles. Based on this data, they can receive personalized talent development recommendations, which can include assignments available on , mentors, and . The talent intelligence hub is now generally available.

鈥淎I has arrived just at the right period of time to give us this productivity boost we need to grow,鈥� Josh Bersin, industry analyst, shared in the keynote. 鈥淪o, if you have an old-style management leadership team that says hire, hire, hire, hire鈥hat鈥檚 not going to work anymore. It鈥檚 going to be automate, improve, redesign, reorganize 鈥� and that鈥檚 why these embedded AI tools like 优蜜传媒SuccessFactors produce will be essential to your company鈥檚 growth.鈥�

Delta Air Lines: Skills Development Advances Business Strategy

is one company that is evolving to become a skills-based organization. An early adopter of the talent intelligence hub in 优蜜传媒SuccessFactors solutions, Delta is building an employee experience focused on skills development and continuous learning that supports its business strategy. Employees will be able to maintain their own individual growth portfolios of skills and competencies and receive personalized learning recommendations for their skill development and career growth.

鈥淒elivering an elevated employee experience is important to us,鈥� said Tim Gregory, managing director of HR Innovation and Workforce Technology at Delta. 鈥淲e want a winning workforce and that means being able to attract the best and brightest from everywhere. We need to be able to see this talent through a skills lens. Our people work hard to develop and hone their skills. It鈥檚 personal, and when Delta is able to go beyond the traditional lens of job hierarchies and org charts, we create the elevated experience that attracts and retains the best talent.鈥�

Through its skills-first talent strategy, Delta eliminated degree requirements for more than 90% of non-executive roles in an aim to close the opportunity gap for talented employees who have been skilled through alternative pathways 鈥� emphasizing the retention and advancement of internal talent based on skills, competencies, and experience as a key driver of career mobility.

Delta has set a long-term goal of filling 25% of its corporate and management openings with current talent that is in customer-facing roles. An internal review of job descriptions revealed that many jobs required a college degree. Gregory said, 鈥淲e asked ourselves, do we care more about where their skills came from or if they have skills, are proficient in skills, are excelling in skills?鈥�

Eliminating unnecessary degree requirements has enabled Delta to move ahead in its goal of advancing more frontline employees with customer experience into its managerial ranks, which has benefits for its business strategy and customer focus.

This is just one example of how Delta uses the talent intelligence hub to drive individualized talent development and put employees at the center of its transformation. Read more here.

The Power of the Talent Intelligence Hub

The power of the talent intelligence hub was clearly shown during a demo on the main stage at SuccessConnect. Amy Wilson, senior vice president of Product and Design at 优蜜传媒SuccessFactors, underscored the advantages of integrating talent intelligence within the 优蜜传媒SuccessFactors HXM Suite. 鈥淵ou will benefit from the simplicity and the power of a unified talent lifecycle 鈥� with a common language and a shared set of insights. And this extends beyond HXM to our entire 优蜜传媒ecosystem,鈥� she said, highlighting 优蜜传媒S/4HANA, 优蜜传媒Fieldglass solutions, and partner applications. 鈥淲e are leveraging this rich data to dramatically improve the individual experience, from inferencing skills based on talent data to creating recommendations in the 优蜜传媒SuccessFactors Opportunity Marketplace to our brand-new learning experience.鈥�&苍产蝉辫;&苍产蝉辫;

The demo followed the talent journey of Jada, a retail associate at fictitious Cookie Delight, who has big aspirations to participate in the product launch of a new line of cookies. AI-generated learning recommendations guide Jada as she builds out her skills profile to apply for an assignment on the product launch team.

In 优蜜传媒SuccessFactors Learning, Jada can see personalized learning recommendations matched to what she needs to learn to stay compliant, what she needs to learn to succeed in her current job, and what she wants to learn. After she completes a course, her skill level in her individualized growth portfolio is updated to 鈥渁dvanced.鈥� In 优蜜传媒SuccessFactors Opportunity Marketplace, she finds an assignment to help with the new product launch and applies for the opportunity. 鈥淲e鈥檝e made it even better with this release,鈥� said Wilson. 鈥淲e鈥檝e added top picks for you, which are recommendations based on your skills and interests. And now the opportunities find you.鈥� 

The Future of Work Takes Off with AI

优蜜传媒has been helping organizations run their business processes for 50 years. Siva Sundaresan, senior vice president of Applications Engineering at 优蜜传媒SuccessFactors, provided a perspective for HR leaders on what the new AI capabilities will mean for the future of work.

鈥淎t SAP, we are committed to implementing AI with ethics, privacy, and security at the forefront,鈥� he said. 鈥淲e have led the market in human experience and we are excited to help you embrace systems of intelligence. Talent intelligence is just the beginning. We will expand AI use cases across our portfolio. When you include HR, finance, supply chain, customer experience 鈥� that鈥檚 when you can truly transform the business.鈥�&苍产蝉辫;&苍产蝉辫;

To learn more about creating skills-based organizations, register for this , to be held on November 8, 2023 at 11:00 a.m. EST.

Muhammad Alam鈥檚 opening keynote supercharged 优蜜传媒Spend Connect Live with the announcement of and how it can help businesses see and analyze their spend across all categories. We also saw how 优蜜传媒is using artificial intelligence (AI) to drive scope 3 carbon reporting within total spend management.

On the procurement side, we鈥檝e had so much news to share. This includes demos of ; the ; and Joule, the embedded AI copilot in 优蜜传媒Ariba Sourcing. We also provided a sneak peek at the future of supplier management 鈥� we’re referring to as “the new supplier 360” that can deliver instant access to risk data, AI-powered sustainability information, and operational evaluation to help track metrics like price variance.

We put the world on notice that 优蜜传媒Ariba solutions are the future of procurement, and that future is already a reality. We鈥檝e taken the investment, innovation, and integration across our product lineup 鈥� successes we relived together 鈥� to deliver a complete portfolio. Everything procurement at 优蜜传媒is now 优蜜传媒Ariba.

Eliminate the Mundane. Elevate the Strategic.

You may have noticed that while others in the market were making noise about AI, 优蜜传媒has been relatively quiet. But we鈥檝e been very busy, with many use cases in production today and more on the way.

Our goal is to streamline procurement processes to remove mundane, manual interventions, elevate strategic activities, and accelerate decision-making and approvals. At 优蜜传媒Spend Connect Live, we announced a series of procurement innovations focused on this goal.

Enhancing 优蜜传媒Ariba Category Management with the Power of Generative AI and Joule

In August, the new solution became generally available to our customers. It helps empower category managers to use data insights strategically to help identify trends, develop and implement strategies, and evaluate success relative to tangible business metrics.

Now, we are pleased to announce the integration of 优蜜传媒Ariba Category Management with large language models through 优蜜传媒Business AI. This can empower procurement professionals to jump-start category strategy development and planning.

By harnessing generative AI, we are enhancing our market analysis tool, offering valuable, visual insights into supply and demand, risk, opportunity, and top suppliers. Additionally, we will be simplifying category segmentation, powering up cost structure analysis.

These innovations help streamline content creation, saving category managers weeks of time and expediting strategy development. General availability is planned by the end of 2023, representing a substantial leap in enterprise-level category management efficiency.

Embedding Spend Analysis Capabilities in 优蜜传媒Ariba Solutions for More Informed Decisions

To make it easier for procurement professionals to make timely, informed decisions, new dashboards in 优蜜传媒Ariba Sourcing and 优蜜传媒Ariba Buying embed near real-time insights where they鈥檙e most useful 鈥� within key process workflows.

These capabilities are available today and built on a new architecture that helps create the foundation for future innovation. Advanced AI features and the ability to see across all spend 鈥� in 优蜜传媒cloud ERP solutions, 优蜜传媒Ariba solutions, 优蜜传媒Fieldglass solutions, and 优蜜传媒Concur solutions 鈥� can help uncover cost-saving opportunities in the new 优蜜传媒Spend Control Tower solution beginning in the first quarter 2024.

Delivering Risk-Aware Procurement by Embedding AI-Infused Risk Assessment in Source-to-Settle Solutions

Successfully managing third-party supplier risk often comes down to the ability to answer basic questions accurately. Does the supplier have the ongoing capacity to satisfy the needs of the business? Do they meet environmental, social, and governance (ESG) standards? Are their risk scores in danger of slipping below the acceptable corporate risk standard?

There are software solutions that offer information to answer these questions via dashboards, reporting, and alerts. But this approach can be risky, requiring savvy business users to check the information and assess the risk profiles of suppliers within a specific context. This approach can also waste resources because it allows unqualified suppliers to slip into RFx events, even though they鈥檒l ultimately be eliminated through resource-intensive due diligence.

鈥淩isk-aware procurement鈥� refers to the embedding of risk knowledge into source-to-pay decision processes via software solutions. 优蜜传媒has embedded AI-powered supplier risk assessment capabilities into its source-to-settle solutions to help business users make smarter decisions faster.

This can make it possible to assess risk profiles within the sourcing, contracting, and buying solutions as an integral part of these processes to determine third-party risk. Supplier risk assessment capabilities are available today in 优蜜传媒Ariba Sourcing, 优蜜传媒Ariba Contracts, and 优蜜传媒Ariba Buying.

AI-powered supplier risk assessment capabilities within 优蜜传媒solutions can offer numerous benefits across the procurement process:

• Supplier management: Improved user decision-making throughout supplier lifecycle processes
• Sourcing: Exclusion or warnings when high-risk suppliers are included in sourcing decision-making
• Contracting: Systematic reference risk scoring to include mitigation clauses and activities in authoring and contract signature as needed
• Buying and invoicing: The inclusion of risk workflow if the risk score drops below an acceptable standard

A great example of this activity in action is Lieferkettensorgfaltspflichtengesetz (LkSG), the German supply chain act focused on human rights due diligence. With this, information is not only available to support the due diligence activities with suppliers, it also helps business users make natural decisions that help prevent non-compliant activities from occurring systematically.

Continuing to Lead in Procurement Innovation

Of course, the innovations and use cases we demonstrated at 优蜜传媒Spend Connect Live are just the tip of the iceberg. The coming year promises to be just as exciting, as we continue to roll out new features and capabilities to enhance our comprehensive set of procurement solutions.

We hope you will be along for the ride!

Salvatore Lombardo is senior vice president, chief product officer, and head of Engineering for 优蜜传媒Procurement.

For the past year, Alam, president and chief product officer of 优蜜传媒Intelligent Spend and Business Network, and his team have been speaking with 优蜜传媒customers, gaining an intimate understanding of their spend management challenges and envisioning solutions to address them. This includes carefully assessing the buzz around artificial intelligence (AI) to separate what is the usual tech hype from the true promise.

They also mobilized their team of spend management-focused developers to deliver the very innovations he was about to unveil. 鈥淭he bottom line is we deliver more spend management innovation than anyone else in the industry because we have more resources devoted to spend management than everyone else in the industry,鈥� Alam told the audience.

With its 鈥渕assive force of engineers鈥� and deep commitment at the highest levels of the business, he reminded everyone that 优蜜传媒is singularly focused on helping businesses solve their urgent and critical spend imperatives 鈥� whether they are practical or existential. This includes:

• Improving visibility into the supply chain and taking action to counter an ever-changing trade landscape
• Doing business in a socially and environmentally responsible manner
• Finding the right talent, at the right time, for the right job

鈥淭he common theme in all of this, of course, is your spend鈥he biggest lever you have to help your business achieve the results it needs to achieve,鈥� he said.

Applying Generative AI Technology to Spend

As 优蜜传媒Spend Connect Live moves forward, there will be a lot of talk about generative AI and how it can help businesses address urgent and critical imperatives. In his keynote, Alam noted that we are seeing a step change around AI 鈥� not just in the technology, but also in the willingness of customers to adopt AI to drive strategic transformation across business processes and functions.

But what does Alam consider the underlying promise and purpose of AI? 鈥淭he ability to harness data to drive insights and make decisions鈥hat is the promise of AI and it鈥檚 what鈥檚 driving all of the AI the momentum and excitement,鈥� he said. 鈥淚t鈥檚 not a matter of if anymore with AI. It is a matter of when or perhaps how quickly businesses can adopt these technologies and feel the impact.鈥�

With its intelligent spend management solutions, 优蜜传媒has made it a mission to enable businesses to use generative AI to harness data for greater insights and decision-making. Which brings us to two of the important innovations Alam announced during his 优蜜传媒Spend Connect Live keynote: 优蜜传媒Spend Control Tower and 12 new generative AI scenarios to be deployed across the spend management portfolio.

Introducing 优蜜传媒Spend Control Tower

鈥淚n the hundreds of conversations I鈥檝e had with customers in the last year, the No. 1 ask I get from them is the ability to see and analyze their spend across all categories,鈥� Alam said. 鈥淎nd by 鈥榮pend鈥� I mean more than just the financials. Today, spend also means the carbon emissions impact across all categories.鈥�

Then he unveiled , which offers advanced AI features and the ability to see across all spend 鈥� in SAP鈥檚 cloud ERP solutions, 优蜜传媒Ariba solutions, 优蜜传媒Fieldglass solutions, 优蜜传媒Concur solutions, and 优蜜传媒Business Network 鈥� to help uncover cost-saving opportunities and process improvements, beginning in the first quarter 2024. Alam said he was also 鈥渆xcited about AI driving scope 3 carbon emissions reporting in 优蜜传媒Spend Control Tower.鈥�

All of the spend data is rationalized in a unified data model as part of our next-generation data lake, the supplier data platform. Three years in the making, it is the backbone for all of our spend analytics. In addition to fueling 优蜜传媒Spend Control Tower, it also enables embedded spend insights in our applications and powers our generative AI innovations.

12 Generative AI Scenarios for Spend Management

Alam noted that each day, individuals spend a significant amount of time doing mundane tasks because they need to be done. These take time and focus away from tasks that are more strategic and of higher value.

鈥淕enerative AI has the potential to eliminate the mundane and elevate the strategic in the daily lives of you and your team members,鈥� he said. 鈥淭his is our moment to unleash productivity gains that have been lacking for years.鈥�

He announced designed to help 鈥渄rive efficiency, quality, and insight into processes that cut across spend management.鈥� Here鈥檚 a high-level view of how these scenarios can help businesses:

• In 优蜜传媒Ariba solutions, they can provide a better understanding of suppliers鈥� sustainability position, enabling businesses to make the right decisions.
• In 优蜜传媒Fieldglass solutions, they can make it possible to write better, more comprehensive statements of work (SOW) and job descriptions in seconds versus hours.
• In 优蜜传媒Concur solutions, they can help users estimate the potential trip cost and better understand travel and expense policies.

Find out more about the new generative AI scenarios .

Virtual Experience

If you were unable to attend 优蜜传媒Spend Connect Live in Vienna, you can still take part in our virtual experience on October 24. for details.

Mike Conners is a communications specialist for the 优蜜传媒Spend Management Communications team.

优蜜传媒Continues to Innovate with Generative AI and Its New Copilot Joule

The newly released will be enhanced with the power of generative AI to help procurement professionals build comprehensive and effective category strategies faster. This capability will help jump-start the market analysis process and offer a suggested category strategy for procurement professionals to refine and execute, saving category managers weeks of valuable time and increasing strategy validity. General availability is planned by the end of 2023. 优蜜传媒will also embed Joule, its new generative AI copilot, throughout its cloud solutions, with availability in its spend management software planned for 2024. 优蜜传媒is also developing in collaboration with customers, with availability planned for the first half of 2024. 鈥淭hese are just some of the examples of how we are thoughtfully integrating generative AI technology with our market-leading spend management solutions to help our customers be more productive,鈥� said Muhammad Alam, President and Chief Product Officer, Intelligent Spend and Business Network, SAP. 鈥淎s with all of 优蜜传媒Business AI solutions, we are developing these new spend management AI innovations with security, privacy, compliance, ethics and accuracy in mind.鈥�

优蜜传媒Spend Control Tower to Deliver Comprehensive Spend Analysis Capabilities

The new 优蜜传媒Spend Control Tower solution will include advanced AI features and the ability to see across all spend to help customers uncover cost-saving opportunities and discover process improvements. These capabilities will be available starting in the first quarter of 2024. New dashboards in the 优蜜传媒Ariba Sourcing and 优蜜传媒Ariba Buying solutions also give customers near real-time information within key process workflows, making it easier for procurement professionals to help make timely, informed decisions. These capabilities are available today and built on a new architecture that creates the foundation for future innovation.

AI-Infused Risk Assessment Embedded in Source-to-Settle Solutions

优蜜传媒has embedded AI-powered supplier risk assessment capabilities into its source-to-settle software to help business users make smarter decisions faster. The new features make risk assessment profiles an integral part of sourcing, contracting and buying solutions, helping users better determine third-party risk. Supplier risk assessment capabilities are available today in the 优蜜传媒Ariba Sourcing, 优蜜传媒Ariba Contracts and 优蜜传媒Ariba Buying solutions.

AI-Powered Supplier Discovery from Scoutbee to Integrate with Guided Sourcing

优蜜传媒and GmbH, a leading AI-powered supplier intelligence and discovery platform company, plan to integrate an AI-powered supplier search solution with the 优蜜传媒Ariba Sourcing solution. solution, called Scoutbee Discovery, quickly identifies suppliers aligned with complex requirements, such as production capacity, quality standards and certifications. Through the integration, short-listed suppliers will be imported automatically into guided sourcing events, enabling sourcing professionals to make decisions with more confidence. The integration will be available in the first quarter of 2024. Scoutbee Discovery complements the 优蜜传媒Business Network Discovery solution capabilities to help sourcing professionals quickly find new suppliers that are aligned with their requirements but are outside the network.

Expense Payment Manager Saves Time and Money

优蜜传媒Concur solutions now offer a new Expense Payment Manager service that offers customers the ability to reimburse employees in more than 25 currencies. A streamlined payment process saves hours, money and headaches in the expense reimbursement process. Contracting directly with third-party payment providers increases flexibility. Expense Payment Manager, which also gives customers the opportunity to select their payment provider, is now generally available.

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Media Contact:
Kelly Sheldon Murray, +1 (978) 708-6821, kelly.murray@sap.com, ET
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

优蜜传媒Global Partner Excellence Awards are a partner recognition program focusing on SAP鈥檚 strategic business priorities for the following lines of business: 优蜜传媒SuccessFactors, 优蜜传媒Customer Experience and Intelligent Spend and Business Network.

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Awards selected finalists and winners for their valuable contributions in helping realize SAP鈥檚 vision for cloud growth based on data and key performance indicators.

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Awards 2023: Winners and Finalists

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2023 for Sales Success 鈥� Large Enterprise

• Winner: Deloitte

• Finalist: Accenture
• Finalist: EY

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2023 for Sales Success 鈥� Midmarket

• Winner: Veritas Prime
• Finalist: EPI-USE
• Finalist: HR Path

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2023 for Delivery Quality

• Winner: Deloitte
• Finalist: Accenture
• Finalist: EPI-USE

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2023 for Customer Success Management

• Winner: NTT Data
• Finalist: Deloitte
• Finalist: IBM

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2023 for 优蜜传媒Business Technology Platform Customer Success

• Winner: Ingentis
• Finalist: Replicon
• Finalist: Sodales Solutions

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2023 for Fast Growth

• Winner: Grayscale
• Finalist: Go1
• Finalist: Phenom

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Media Contact:
Angelika Merz, +41 58 871-7216,鈥�angelika.merz@sap.com, CET
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

• AI Now Spans the Entire 优蜜传媒SuccessFactors Human Experience Management Suite to Guide Every People Decision

This new generation of AI-powered solutions for HR delivers on SAP鈥檚 comprehensive strategy to build an enterprise AI ecosystem of the future. 优蜜传媒SuccessFactors solutions are part of the larger 优蜜传媒portfolio, the broadest suite of business applications available. More than 26,000 customers of cloud solutions from 优蜜传媒have access to 优蜜传媒Business AI technology across multiple scenarios and partner solutions, keeping them relevant, reliable and responsible in a constantly changing world.

鈥淭he AI capabilities within 优蜜传媒SuccessFactors solutions will enable organizations to put people and their experiences first,鈥� said Aaron Green, Chief Marketing & Solutions Officer, 优蜜传媒SuccessFactors solutions, SAP. 鈥淭he collective power of our AI capabilities will help unlock new possibilities for people and for organizations by tapping into new levels of , performance and operational efficiency.鈥�

At the SuccessConnect event, 优蜜传媒will showcase the following AI capabilities, all of which will be generally available this month:

• Generative AI use cases help people leaders and recruiters create job descriptions and help employees find personalized learning recommendations to fuel their career development and growth.
• Joule is SAP鈥檚 natural-language, generative AI copilot. Joule helps people get work done faster and drive better business outcomes in a secure, compliant way 鈥� transforming the way business runs. Within 优蜜传媒SuccessFactors solutions, Joule is improving the employee experience by making it easier and faster for employees to find information, get answers to questions and complete HR-related tasks, such as approving or rejecting time-off requests; changing names, locations or personal pronouns; and more. More functionalities will be available in early 2024, such as clocking in and out, viewing pay statements and writing unbiased job descriptions.
• The talent intelligence hub within 优蜜传媒SuccessFactors solutions acts as an AI-powered engine for an organization鈥檚 entire learning and talent strategy. Embedded in 优蜜传媒SuccessFactors HXM Suite, it creates a skills portfolio for each employee in the workforce, able to infer skills and attributes based on, for example, data from performance feedback and dynamic teams. With the talent intelligence hub, organizations can leverage a single skills model to drive everything from recruiting and onboarding to learning and development to performance and succession. Employees can build and store data about themselves, including aspirations, motivations, styles and preferences. Managers can view, add and update skills and other attribute types for their direct reports. With the talent intelligence hub, organizations can gain greater visibility into skills coverage and gaps across teams to guide future workforce planning.

鈥溣琶鄞絚ontinues to be a leader in the HR tech market,鈥� said Josh Bersin, global HR industry analyst, The Josh Bersin Company. 鈥淟everaging SAP鈥檚 worldwide footprint and industry depth, the company鈥檚 next-generation AI offerings help organizations hire, develop and upskill employees at scale.鈥� In-person and virtual attendees of SuccessConnect can learn more about how 优蜜传媒is delivering AI-powered solutions for HR. The annual conference brings together business, IT and HR leaders to share successful strategies for creating a future-ready workforce and a profitable business. By empowering people with intelligent technology, including AI, organizations can ignite the potential within their total workforce to respond to new opportunities with agility, creativity and purpose.

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Media Contact:
Jason Roberson, +1 (945) 210-2112, jason.roberson@sap.com, CT
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.