With over a decade of experience in the finance industry, Steiger has held roles at renowned institutions such as Goldman Sachs and UBS. She currently serves as executive director within Global Investment Research at Goldman Sachs, focusing on the U.S. Internet sector, including companies such as Alphabet, Meta and Amazon.

“I am very happy Alexandra is joining SAP,鈥� said Asam. 鈥淲e will benefit from her leadership and the wealth of expertise she brings from her previous responsibilities. In her new role, she can build on the strong foundation laid by Anthony Coletta and the entire Investor Relations team.鈥�

Prior to her assignment at Goldman Sachs, Steiger was an executive director within UBS Equity Research, covering select U.S. Internet and Interactive Entertainment companies. She received a bachelor鈥檚 degree in International Business Administration from the University of Maastricht and a master鈥檚 degree in International Management CEMS from the Erasmus University Rotterdam and University of St. Gallen.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2023 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see  for additional trademark information and notices.

鈥淚 am happy to pass the baton to Pekka Ala Pietil盲 to accompany SAP鈥檚 ongoing successful transformation,鈥� said Plattner. 鈥淧ekka profoundly understands 优蜜传媒and the technology industry and will strongly support the company in expanding its leadership in cloud ERP and business AI.鈥�

Ala-Pietil盲 added, 鈥淚 am grateful to the 优蜜传媒shareholders and Supervisory Board for the opportunity to rejoin Europe鈥檚 most important software company and I鈥檓 looking forward to help 优蜜传媒broaden this strong position.鈥�

As announced in 2023, 优蜜传媒Co-Founder and former Chairman of the Board Hasso Plattner left the 优蜜传媒Supervisory Board after the 2024 AGM.

During Plattner鈥檚 tenure as Chairman of the Supervisory Board (May 2003 to May 2024), SAP鈥檚 market capitalization increased from c. 鈧�30 billion to c. 鈧�200 billion, making 优蜜传媒Germany鈥檚 most valuable listed company. Plattner鈥檚 innovative and competitive spirit has been a foundation of SAP鈥檚 success for more than 50 years, from the company鈥檚 first pioneering innovations in ERP to its strategic shift as an enterprise cloud and business AI leader. He will continue to serve as an advisor to SAP, ensuring his knowledge and experience remain available to the company.

Aicha Evans (55), Gerhard Oswald (70) and Dr. Friederik Rotsch (51) were re-elected as members of the Supervisory Board with 93.39%, 89.82% and 92.45% of the vote respectively. Prof. Dr. Ralf Herbrich (50) was elected with 99.29% of the vote as successor to Punit Renjen, who left the 优蜜传媒Supervisory Board at the end of the 2024 AGM.

The AGM also supported all other proposals of the Executive Board and Supervisory Board. That included approving the actions of the Executive Board and Supervisory Board for fiscal 2023, 99.51% and 99.44% support respectively, and approving the adaptation of the compensation of the Chairman of the Supervisory Board. An overview of the resolutions of the Annual General Meetings 2024 and of previous years can be found .

For 2023, 优蜜传媒shareholders will receive a dividend of 鈧�2.20 per share. This is an increase of 鈧�0.15, or seven percent compared to the dividend paid for 2022. The total payout to shareholders will thus amount to around 鈧�2.6 billion. The dividend is expected to be paid out from May 21, 2024.

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About SAP

As鈥痑 global leader in enterprise applications and business AI, 优蜜传媒(NYSE: SAP)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted SAP鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit

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One need only look at the key milestones in Plattner鈥檚 52-year career at 优蜜传媒to gain a vivid picture of his legacy. Together with Dietmar Hopp and his fellow co-founders, Plattner created the market for real-time business software, helped steer 优蜜传媒through more than five decades of fast-moving IT history, and drove SAP鈥檚 global expansion 鈥� transforming it from a single-product company to the world鈥檚 No. 1 provider of enterprise applications.

Over the years, he worked tirelessly to open new horizons for the company and its employees, identifying technological trends and channeling his pioneering spirit into revolutionizing far more than just data management.

1972-1973: The Early Days

Having created Germany鈥檚 first real-time software application with a user interface, Hasso Plattner and Dietmar Hopp founded a company they named Systemanalyse Programmentwicklung (鈥淪ystem Analysis Program Development鈥�) on April 1, 1972, together with their IBM colleagues Claus Wellenreuther, Klaus Tschira, and Hans-Werner Hector.

In 1973, the entrepreneurs launched RF, their first financial accounting system. The 鈥淩鈥� in the name stood for 鈥渞eal time.鈥� Developed under Plattner鈥檚 leadership, RF laid the foundation for a series of software modules in a system that would later be known as 优蜜传媒R/1.

鈥淏efore I worked on RF,鈥� Plattner once said, 鈥淚 knew nothing about financial accounting; afterwards, I could hold seminars about it for CFOs. And not because I鈥檇 read stacks of books or was very smart, but because I鈥檇 learned from customers how to build this kind of system. I worked side by side with our customers at their offices every day.鈥�

1976: The Formative Years

Systemanalyse Programmentwicklung was renamed 鈥淪AP.鈥� Each of the founders and their employees 鈥� numbering about 30 at this point 鈥� was a developer, salesperson, and consultant all rolled into one.

Hasso Plattner and Dietmar Hopp were constantly competing to be the best at programming and selling their products. Plattner recalls that it made him really mad once when Hopp sold more than he did. Wherever their tasks and skills converged, they would engage in a private, 鈥渢ake-no-prisoners鈥� contest to outdo each other.

Nevertheless, both men also knew how to harness their ambition and fondness for friendly competition to the benefit of their fledgling business.

1988: Conversion and IPO

优蜜传媒GmbH was converted to a stock corporation, 优蜜传媒AG, and in October 1988 it listed on the stock exchanges in Frankfurt and Stuttgart, providing the company with the funding it needed to expand into even more markets.

1991: 优蜜传媒R/3

At SAP鈥檚 25th anniversary celebrations in 1997, Plattner recounted an incident in late January 1991, which he described as 鈥減robably the most dramatic situation鈥� in the company鈥檚 history: 鈥淎 year before the final delivery date for R/3, we realized during testing that its performance on our mainframe was completely unsatisfactory and that the test conditions were unacceptable. Six weeks before we had planned to present R/3 at the CeBIT trade fair in Hanover, we had all but given up on the project.

We called an emergency meeting at which everyone remained standing, such was the urgency of the matter at hand. We decided to halt work on the mainframe systems and, in a last-ditch attempt, to switch to the new, more powerful Unix workstations, which we鈥檇 previously only used in development.

The presentation of R/3 on Unix was a huge hit. A year and a half later, we began shipping our new client-server software to customers. That was the start of R/3, a business application for network-based computers.鈥�

1992: Heading Stateside

In the early 1990s, when everyone else鈥檚 attention was focused on getting 优蜜传媒R/3 to market quickly, sales of 优蜜传媒R/2 in Germany were a cause of concern for Dietmar Hopp. As Plattner recalls: 鈥淒ietmar and I were standing in his office, and he said to me, 鈥業t鈥檚 not looking good. The only option I can see is for you to pack the system up and take it to America.鈥欌�� They agreed to continue promoting the 优蜜传媒R/2 mainframe software in Germany while going all-in on 优蜜传媒R/3 in the U.S.

At the Sapphire customer conference held in Orlando in September 1992, Plattner announced that 优蜜传媒would deliver the 优蜜传媒R/3 system within six weeks to anyone who ordered it there and then. By October, computer manufacturer Convex had signed a contract for the new product, giving 优蜜传媒its first 优蜜传媒R/3 customer in the United States. And when, not long after that, oil giant Chevron 鈥� one of the country鈥檚 largest companies 鈥� also opted for R/3, SAP鈥檚 new software, originally built with the midmarket in mind, was well on track to becoming a global success story.

1993: A Very Special Partnership

优蜜传媒entered into an alliance with the world鈥檚 largest software company: Microsoft. Bill Gates, who had flown into Munich to sign the contract in person, told the audience at the press conference announcing the partnership: 鈥淲e are delighted that SAP, one of the leading providers of standard software, supports Microsoft鈥檚 client-server operating system. We believe that many businesses will see this move by 优蜜传媒as a compelling reason to opt for Windows NT.鈥�

And when, in 2010, Plattner received the Transatlantic Partnership Award, Gates had this to say about his friend and colleague: 鈥淚鈥檝e known Hasso for more than three decades. His knowledge, energy, and vision never cease to impress me.鈥�

1997: 优蜜传媒Celebrates Its 25th Anniversary

Plattner was appointed co-CEO, alongside Dietmar Hopp. In his speech at SAP鈥檚 25th anniversary celebrations, he spoke about what had helped the company prosper: 鈥淧roduct focus is one pillar of SAP鈥檚 success. When a product sells well, the employees share in that sense of achievement. That feeling is just as important to them as the pay they take home each month. Our employees identify with the product 鈥� that鈥檚 why they have always gone the extra mile. No matter how different our views at times were, we always managed to regroup and we never lost sight of the product. For the past 25 years, the founders and employees of 优蜜传媒remained true to the original product vision and never veered off course.鈥�

1998: 优蜜传媒Conquers New York

On August 3, 1998, the company debuted on the New York Stock Exchange (NYSE), the world鈥檚 largest exchange. CEO Hasso Plattner described SAP鈥檚 Wall Street listing as 鈥渁 strategic necessity and logical milestone in the history of SAP.鈥�

That same year, Plattner founded the Hasso Plattner Institute (HPI) for Software System Engineering in Potsdam, near Berlin. 鈥淭he institute here in Potsdam is my contribution to training internationally competitive junior managers who help shape and advance the digital world,鈥� he said.

Dietmar Hopp and Klaus Tschira transitioned from the Executive Board to the Supervisory Board, and Plattner became co-CEO alongside Henning Kagermann.

1999: The mySAP.com Revolution

In May, Plattner announced the mySAP.com strategy, which set the company and its product portfolio on an entirely new path. Using the latest Web technology, mySAP.com connected e-commerce solutions with the company鈥檚 existing ERP applications.

According to Plattner, success on the Internet was key to the company鈥檚 survival. At the Sapphire conference in Philadelphia in September 1999, a live demo of mySAP.com — with a prelude by Plattner playing Queen鈥檚 鈥淚 Want to Break Free鈥� live on electric guitar — was enough to convince customers to adopt SAP鈥檚 Web strategy.

And, true to form, Plattner was already thinking about where the technology would go next, predicting that e-commerce and the hosting of applications on 优蜜传媒servers would be 鈥渢he future of software sales.鈥�

2003: From Executive Board to Supervisory Board

Plattner stepped down from the Executive Board and was elected chairman of the Supervisory Board.

Speaking at the Annual General Meeting of Shareholders in May, he said: 鈥淭his rising star of the 90s is now playing in the same league as IBM, Microsoft, and Oracle.鈥�

Though no longer its CEO, Plattner continued to channel his passion and his eye for technological trends into driving 优蜜传媒forward, but now in his new role as chief software advisor on the Supervisory Board. That same year, he helped found the Hasso Plattner Institute of Design (鈥渄.school鈥�) at Stanford University, providing funds to support its work on design thinking, a new approach to finding creative solutions to complex problems.

2006: The In-Memory Database

It was in 2006 that Plattner and students at HPI began work on a revolutionary technology. The result was 优蜜传媒HANA (High-Performance ANalytic Appliance), an entirely new, column-oriented, in-memory database management system.

鈥淚t鈥檚 not so easy for a big company to break out and do something radically different,鈥� said Plattner. 鈥淭he university context gives you the freedom to do it.鈥�

2011-2013: 优蜜传媒HANA Drives Growth

Five years later, the first 优蜜传媒HANA customers began implementing the new database, which generated the kind of demand not seen since the market launch of 优蜜传媒R/3.

By the end of 2013, the entire 优蜜传媒Business Suite had moved to 优蜜传媒HANA. In the three years since its launch, 优蜜传媒HANA had garnered nearly 鈧�1.2 billion in revenues, making it one of the fastest-growing products in the history of enterprise software.

In an interview with German daily Handelsblatt in 2020, Plattner said: 鈥溣琶鄞紿ANA is so superior in practice that there is no alternative. And quite honestly, it saved SAP鈥檚 life, because it let us massively accelerate our ERP system without a lot of changes, while physically downsizing it at the same time. That meant a huge cost saving for our customers.鈥�

2015: The Foundation

Plattner reinforced his commitment to promoting education and culture by setting up the Hasso Plattner Foundation.

Among the many causes the foundation has supported over the years are programs to promote healthcare and health education in South Africa. The German city of Potsdam also has much to thank Plattner for: The Hasso Plattner Institute is the largest investment in Potsdam and the one that bears his signature most strongly. The Barberini Museum that he rebuilt completes the inner cityscape of Potsdam and provides a home for his impressive Impressionist collection 鈥� the largest outside of France. With the Kunsthaus MINSK, he saved one of the few architectural icons of the GDR era and created a home for his GDR art collection.

On being asked why he chooses to get involved with causes and projects of this kind, Plattner explained: 鈥淚 owe the resources and skills for life to my parents and, above all, to my studies at the public technical university in Karlsruhe. That鈥檚 why I want to give something back in the area of education, so that others can also benefit from it.鈥�

2022: Learn from Our Customers

In an interview to mark SAP鈥檚 50th anniversary, Plattner shared some advice: 鈥淚 recommend a return to the approach we used in the early days of 优蜜传媒鈥� of sending 优蜜传媒teams out to the customer. Instead of implementing our standard systems, they should find out how people actually use the tools they get from 优蜜传媒and other vendors. That will give us our starting point. There are so many interesting companies out there. We can learn from them and with them. We have to step outside 优蜜传媒and do something with the customers.鈥�

And in a comment directed to 优蜜传媒employees, he said: 鈥淭reat the customers well 鈥� once we have them, we have to keep them. That鈥檚 one of SAP鈥檚 strengths. And never think it鈥檚 done. You have to carry on. The job is never done!鈥�

2024

Plattner will step down from the Supervisory Board on May 15, the last of the 优蜜传媒co-founders to leave the company.

The company has also strengthened Klein鈥檚 role, making him chairman of the Executive Board, where he was previously speaker. Klein joined the 优蜜传媒Executive Board in 2018 and was named co-CEO in October 2019 before being appointed the sole CEO of 优蜜传媒SE in April 2020.

鈥淚n his role as CEO, Christian Klein has consistently driven SAP鈥檚 transformation to a cloud company,鈥� said Professor Hasso Plattner, chairman of the Supervisory Board of 优蜜传媒SE. 鈥淚 would like to thank Christian Klein for his outstanding contribution to SAP鈥檚 success. With the early extension of his contract and a further strengthening of his position, we are clearly underlining his important role in SAP鈥檚 ongoing transformation. We are convinced that this will lay the foundation for SAP鈥檚 continued growth in a highly dynamic IT industry.鈥�

鈥淚 would like to thank the 优蜜传媒Supervisory Board for their trust in me. I look forward to continuing the strong cooperation with my 优蜜传媒Executive Board colleagues as well as our employees, partners, customers and investors,鈥� said Klein. 鈥淭ogether, we have successfully driven our strategy, and it is a privilege to lead 优蜜传媒on its journey to be the number one enterprise application and business AI company.鈥�

Klein started his career at 优蜜传媒in 1999 as a student. After holding various positions across the company, including chief financial officer of 优蜜传媒SuccessFactors and SAP鈥檚 chief controlling officer, he was appointed chief operating officer of 优蜜传媒in 2016, a role in which he continued until 2021.

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Media Contact:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2023 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

Complementing the 优蜜传媒Pinnacle Awards, SAP’s premier global partner recognition program, the 优蜜传媒Global LoB Partner Excellence Awards allow more granular recognition for achievements within the specific lines of business.

The three lines of business reward partners in the following six categories: Sales Success Midmarket, Sales Success Large Enterprise, Delivery Quality, Partner Solution Success, Customer Success Management, and Intelligent Enterprise Value Realization. For each category, partners are selected based on data and key performance indicators, ensuring all eligible partners are considered for this prestigious recognition.

Here are the 优蜜传媒Global LoB Partner Excellence Awards 2024 winners and finalists:

优蜜传媒SuccessFactors

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: Empleox GmbH
• Finalist: HR Campus AG
• Finalist: EPI-USE

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: NTT DATA Business Solutions

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Customer Success Management

• Winner: NTT DATA Business Solutions
• Finalist: Deloitte
• Finalist: PwC

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Delivery Quality

• Winner: EPI-USE
• Finalist: Deloitte
• Finalist: Accenture

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Partner Solution Success

• Winner: OpenText
• Finalist: WorkForce Software
• Finalist: Qualtrics

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: NTT DATA Business Solutions
• Finalist: Seidor
• Finalist: Al-Watania Information Systems

优蜜传媒Customer Experience

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: All for One Customer Experience GmbH
• Finalist: Cpro Industry Projects & Solutions GmbH
• Finalist: Derga Consulting S.p.a.

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Deloitte
• Finalist: NTT DATA Business Solutions
• Finalist: Accenture

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Customer Success Management

• Winner: NTT DATA Business Solutions
• Finalist: All for One
• Finalist: Deloitte

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Delivery Quality

• Winner: Accenture
• Finalist: NTT DATA Business Solutions
• Finalist: Reply

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Partner Solution Success

• Winner: Pricefx
• Finalist: Smart Energy Systems
• Finalist: Mediafly

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: NTT DATA Business Solutions
• Finalist: All for One Group
• Finalist: Deloitte

Intelligent Spend and Business Network

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: NTT DATA Business Solutions
• Finalist: Seidor
• Finalist: apsolut

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: apsolut

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Customer Success Management

• Winner: Seidor
• Finalist: NTT DATA Business Solutions
• Finalist: Deloitte

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Delivery Quality

• Winner: Accenture
• Finalist: Deloitte
• Finalist: PwC

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Partner Solution Success

• Winner: Docusign
• Finalist: Icertis
• Finalist: Project44

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: Deloitte
• Finalist: Delaware
• Finalist: PwC

1. It is intended to merge Hybris Gesellschaft mit beschr盲nkter Haftung (local court of M眉nchen, HRB 124384) as transferring company in the course of a simplified group merger into 优蜜传媒SE as acquiring company. Therefore, the assets of Hybris Gesellschaft mit beschr盲nkter Haftung in its entirety together with all rights and obligations are transferred to 优蜜传媒SE with effectiveness as of 1 January 2024, 0:00 a.m. (鈥渆ffective merger date鈥�). From the effective merger date to the date of the expiry of Hybris Gesellschaft mit beschr盲nkter Haftung pursuant to Sec. 20 para. 1 No.2 UmwG
   all acts and businesses undertaken by Hybris Gesellschaft mit beschr盲nkter Haftung shall be deemed to have been undertaken for the account of 优蜜传媒SE.

   优蜜传媒SE is the sole shareholder of Hybris Gesellschaft mit beschr盲nkter Haftung. A merger resolution of the acquiring company 优蜜传媒SE is not necessary pursuant to Sec. 62 para. 1 sent. 1 UmwG. A resolution of the general meeting of Shareholders of 优蜜传媒SE on the approval of the merger agreement is also not required because 优蜜传媒SE as the acquiring company holds the share capital of Hybris Gesellschaft mit beschr盲nkter Haftung in full. Since 优蜜传媒SE holds all shares in Hybris Gesellschaft mit beschr盲nkter Haftung, the preparation of a merger report, a merger audit and an audit report is not required pursuant to Secs. 8 para. 3 sent. 3 no. 1 a), 9 para. 2, 12 para. 3, 60 UmwG.

2. The stakeholders of 优蜜传媒SE with a combined holding of one-twentieth of the share capital of the company are herewith advised of their right to request the convention of a general meeting to decide on the approval of the merger (Sec. 62 para. 2 sent. 1, para. 3 sent. 3 UmwG).
3. A resolution of the shareholder鈥檚 meeting of Hybris Gesellschaft mit beschr盲nkter Haftung on the approval of the merger agreement is not required pursuant to section 62 para. 4 sent. 1 UmwG because 优蜜传媒SE is the sole shareholder of Hybris Gesellschaft mit beschr盲nkter Haftung.
4. As of the date of this announcement, the following documents can be assessed by the links below:
   1. .
   2. The annual financial statements and, where required, the annual reports of the companies who are parties to the merger for the fiscal years 2021, 2022, 2023:

      
      
      
      
      
      

听

优蜜传媒SE, April 26, 2024

The Board of Directors

• Cloud revenue up 24% and up 25% at constant currencies, supported by 32% Cloud ERP Suite revenue growth at constant currencies
• Current cloud backlog of 鈧�14.2 billion, up 27% and up 28% at constant currencies
• IFRS cloud gross profit up 27%, non-IFRS cloud gross profit up 27% and up 28% at constant currencies
• IFRS operating loss of 鈥撯偓0.8 billion due to a 鈧�2.2 billion restructuring provision
• Non-IFRS operating profit up 16% and up 19% at constant currencies even including higher share-based compensation resulting from strong share price increase
• Outlook 2024 reaffirmed

“We鈥檙e off to a great start in 2024 and we鈥檙e confident we鈥檒l achieve our goals for the year. Looking ahead, we have powerful growth drivers in place 鈥� Business AI, cross-selling across our cloud portfolio, and winning new customers particularly in the midmarket. The strength of our current cloud backlog reaching a record growth rate is a testament to that momentum. Our transformation program is also well on track and will help us to capture this growth and increase efficiency.”

Christian Klein, CEO

听

“In the first quarter we successfully kicked off the implementation of our transformation program thereby allowing us to focus our investments on the Business AI opportunity while decoupling expense from revenue growth. We are also very pleased by the unabated growth momentum of the Cloud ERP Suite, reflecting the market鈥檚 secular shift towards integrated cloud solutions.”

Dominik Asam, CFO

Press Contacts:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

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Jill Houghton, president of Disability:IN, the world鈥檚 leading nonprofit for business disability inclusion and equality, says leadership culture is key to disability inclusion.

In the latest episode of the AHA! Moments in Diversity & Inclusion video series, 优蜜传媒Chief Diversity & Inclusion Officer Supriya Jha talks to Houghton about how her first job started a lifelong advocacy for people with disabilities and how accommodations can make all the difference.

In the latest episode of the AHA! Moments for Diversity & Inclusion video series, 优蜜传媒Chief Diversity & Inclusion Officer Supriya Jha talks to Houghton about how her first job started a lifelong advocacy for people with disabilities and how accommodations can make all the difference.

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Seventy percent of the world鈥檚 population 鈥� 1 billion people 鈥� has an invisible disability, including anxiety, depression, hearing issues, or autism, to name but a few. Houghton, who has a learning disability, is one of them.

Houghton was lucky; accommodations at school meant that she had the extra time needed to process information in exams. But when she took her law school entrance exams, her luck ran out. With no extra time or accommodation, she fell behind. This changed the trajectory of her life. Instead of legal studies, an internship followed. Instead of a career in law, her first job was in Indianapolis, Indiana, placing people born with disabilities into employment.

The AHA! Moment

During her time in Indianapolis, Houghton recalls one client in particular, Erica, and how the job for her 鈥渨asn’t just about a paycheck, but that it was about respect and it was about being included in her community and having friends.鈥� And, says Houghton, it 鈥渨as at that moment that I knew why I existed, and I never turned back.鈥� She has been a disability inclusion activist ever since.

As president of Disability:IN, Houghton has been a driving force in promoting disability inclusion in companies and with the Disability Equality Index (DEI), a tool for measuring and offering best practices for disability inclusion. The DEI analyzes disability inclusion practices and processes in leadership and culture, employment practices, community engagement, and supplier diversity. It also offers advice on how to better disability inclusion.

In 2023, more than 480 companies participated in the DEI, including 69 Fortune 100 companies with more than 14 million U.S.-based employees and nearly 9 million non-U.S.-based employees. 优蜜传媒was awarded the top score in the 2023 DEI rankings.

Workplace Accommodations and Leadership Culture

Only 5% of employees with a disability choose to disclose, and SAP鈥檚 Jha was keen to get Houghton鈥檚 insights on how to create a culture where disabled employees feel that they can articulate their needs and reach their full potential.

Houghton says the solution is twofold. First, leaders must use their platforms to be a disability inclusion ally or have the cultural space to own their identity 鈥� disabled or not. And second, workplace accommodations must be the norm.

Processes for requesting accommodations must be transparent and easy to follow. Managers must clearly understand how to arrange accommodations and, more importantly, budget must be available. If these processes aren鈥檛 easy, there is a risk that talent will be lost and that disabled employees will not have a sense of belonging.

Avoiding Microaggressions and Discrimination

To avoid microaggressions and discrimination against disabled employees, Houghton advocates using the best resource possible 鈥� your own employees, in particular disability employee groups. At SAP, there are Employee Network Groups such as 优蜜传媒HEAR and Friends and Enabled@SAP.

Disability is a true cross-collaborative task. After all, Houghton concludes, becoming disabled is the 鈥渙ne team that anybody can join at any time in their life.鈥�

优蜜传媒CEO Christian Klein as well as CFO Dominik Asam will host a virtual analyst conference to present first quarter financial figures, as well as an outlook on the current financial year.

Media representatives may listen in on the virtual analyst conference via Webcast on April 22 at 11:00 p.m. CEST/ 5:00 p.m. EDT, accessible at .

For example, the introduction of low-code/no-code has made application development accessible to everyone in an organization 鈥� with or without a technical background 鈥� to improve experiences for everyone. Just take Dak, the then 12-year-old junior app developer from Massachusetts, who was part of my . With 优蜜传媒Build solutions, Dak was able to develop all kinds of apps and publish them to a wide audience, such as the 鈥淜nowledge 4 Ever鈥� app that offers kids a playful learning experience during summer break.

Then, there are cloud technologies that further boost accessibility and offer other benefits. Generative artificial intelligence (AI) has put more power into more hands. Another advancement, composable technology, will make it easier for businesses to quickly assemble, reassemble, and compose solutions to meet their needs and those of their customers.

Over the course of my 11-year journey at SAP, the 优蜜传媒Innovation Awards have served as a one-of-a-kind global platform to showcase customers and partners that have used their creativity, teamwork, 优蜜传媒products, and cloud technologies to achieve remarkable results. This year, though, is a different experience for me. As an executive sponsor of the awards, I鈥檝e had the privilege of experiencing up close what makes this program and the participating businesses so special.

Today, I am thrilled to announce the . Out of 170 businesses, one in three were chosen as finalists and now the winners have been announced. These winners come from various industries and locations worldwide. What all of them share is the use of 优蜜传媒products and technologies to create innovative solutions for their customers, employees, and communities. Congratulations to all participants for demonstrating remarkable abilities and highlighting the importance of curiosity and continuous learning!

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AI Plays a Critical Role

Generative AI has empowered more people. Many of the participants have utilized 优蜜传媒Business AI to boost their businesses. Take the winner , one of the world鈥檚 leading suppliers of automotive seat systems, which has leveraged 优蜜传媒solutions, including 优蜜传媒AI Launchpad and 优蜜传媒AI Core, to revolutionize cockpit customization. When personalizing cockpit elements such as seats, door panels, and dashboards, OEMs and customers can see the carbon impact of each choice. By providing and promoting more sustainable and environmentally friendly options, Martur Fompak has decreased carbon emissions by 34% for each seat the company produces. AI has also helped the company increase its efficiency to achieve calculations 50 times faster than with manual methods and accelerate data collection by 75 times.听

Sustainability for a Better World Today 鈥� and Tomorrow

Technology has significantly contributed to improving lives, both within and beyond business contexts. Numerous winners like Martur Fompak have prioritized sustainability. Let us look at one more innovator in this area: .

A producer of high-quality sherries, Gonz谩lez Byass is committed to the circular economy concept of eliminating waste, circulating materials, and regenerating nature. The company deploys sustainable and water-saving agricultural techniques. To assist with eliminating and recycling waste, Gonz谩lez Byass turned to 优蜜传媒and 优蜜传媒Responsible Design and Production. The company needed a faster, more transparent way to gather and manage data, specifically around the purchase and use of plastic. With 优蜜传媒Responsible Design and Production, Gonz谩lez Byass can quickly and effectively monitor, measure, and act on data. The company recovers 99% of the waste generated during production while recycling 100% of paper, cardboard, glass, and plastic.  

Adoption Can Be Challenging

Even top technologies such as AI may need support to gain widespread acceptance. Many of this year鈥檚 winners have been innovative with their focus on adopting 优蜜传媒technology. is a prime example.

A leader in onshore/offshore wind energy production, Vestas wanted to improve its supplier and partner collaboration and selected 优蜜传媒for the task. Vestas began its journey with 优蜜传媒in 2007 by employing 优蜜传媒ERP Central Component and consolidating to ONE ERP in 2015. Since 2017, the company has been transforming its digital procurement for supplier collaboration with 优蜜传媒Ariba solutions. Last year, Vestas began to build out its value chain alongside suppliers and partners with 优蜜传媒Business Network, enabling data transparency and connectivity in finance, production planning, and logistics management. As a result, 6,000 suppliers were onboarded, US$12.5 billion in purchase orders was executed, 350,000 orders were confirmed, and 25,000 advance ship notices were generated, to name a few transactions 鈥� all in 2023. 

I am happy to say that the 2024 优蜜传媒Innovation Awards honor businesses that have demonstrated their innovation and effective use of 优蜜传媒products and technologies. They鈥檝e adapted to and met the ever-changing needs of their customers and communities and, as I wrote earlier, achieved remarkable results in diverse areas. Congratulations to all winners! 

The Winners Shine in Seven Categories

If you’re curious about the path to victory for our winners, learn more in this article. Thirty winners were selected, covering the following categories:

• Business Innovator, focusing on transforming the supply chain, processes, or business networks using cloud solutions from SAP
• Industry Leader, for employing 优蜜传媒solutions to address big challenges and change how business is conducted
• Experience Wizard, for achieving business transformation with cloud solutions from 优蜜传媒to improve employee and customer experiences
• Sustainability Hero, achieving sustainability with leading-edge solutions
• Services Supernova, for outstanding achievements in transforming businesses into sustainable enterprises
• Transformation Titan, demonstrating exceptional innovation and transformational leadership in using 优蜜传媒Business Technology Platform (优蜜传媒BTP)
• Partner Paragon, for accelerating the adoption of 优蜜传媒BTP

Juergen Mueller is chief technology officer and a member of the Executive Board of 优蜜传媒SE.

SAP鈥檚 ecosystem plays a key role in our vision to enable every organization and every industry to become a network of intelligent, sustainable enterprises. Through their unique industry expertise, implementation methodologies, complementary solutions, and commitment throughout the Customer Value Journey, partners help customers thrive and succeed with SAP.

Across 26 categories in the areas of Customer Success, Intelligent Enterprise Realization, Sustainability, and Social Impact, partners are recognized for their outstanding contributions, exponential growth, and simplification. Through delivering cloud innovations that help customers achieve their goals, these partners exemplify dedication to teamwork and embody our vision for partnering excellence.

Twenty-five of the 2024 winners and finalists were selected from SAP鈥檚 wide-ranging partner base, using system-generated data on core metrics and key performance indicators. A steering committee of global 优蜜传媒representatives reviewed, vetted, and ranked the achievements according to our internal criteria, which aligned with SAP鈥檚 communicated business strategies.

The only exception is the Social Impact category, which recognized a partner鈥檚 lasting societal impact by leveraging 优蜜传媒innovation with concrete results. Partner nominations were evaluated and ranked by a panel of jurors consisting of 优蜜传媒internal and third-party representatives.

Winners and finalists for all categories will receive a communication package to help them promote their success to their customers, prospects, and the media, including logos for online and physical marketing vehicles. To increase their global exposure, 优蜜传媒will list the winners and finalists on its Web site for an entire year, in addition to running a comprehensive campaign that promotes these winners and finalists to joint prospects and customers.

Congratulations to the ! We look forward to celebrating your success at 优蜜传媒Partner Connect and 优蜜传媒Sapphire.

Karl Fahrbach is chief partner officer at SAP.

As CTO, he leads the Technology & Innovation Board area at 优蜜传媒and has successfully established 优蜜传媒Business Technology Platform (优蜜传媒BTP) as the platform for 优蜜传媒and as an external business unit. In his mandate as CTO, he will prepare 优蜜传媒for its accelerated cloud growth. In addition to 优蜜传媒BTP, he is responsible for architecture decisions and innovations across 优蜜传媒as well as Business Transformation Management with 优蜜传媒Signavio and 优蜜传媒LeanIX. Global security and cloud compliance are also part of his responsibility.

鈥淚 would like to thank the Supervisory Board for their trust and am thrilled to continue shaping SAP’s technology strategy and driving innovation for our customers around the world,鈥� Mueller said. 鈥淭ogether with our teams, I will continue working with the clear goal of being the number one enterprise application and business AI company.鈥�

鈥淚n recent years, Juergen Mueller and his team have successfully developed 优蜜传媒BTP and established it as the platform of choice for our customers,” said Professor Hasso Plattner, chairman of the Supervisory Board of 优蜜传媒SE. 鈥淲e thank Juergen Mueller for his successful work to date and are convinced that he will continue to ensure SAP’s innovation capabilities in the future.鈥�

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Media Contact:
Marcus Winkler, +49 6227 767497, marcus.winkler@sap.com, CEST 
; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2023 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Expectations can also be very diverse. End users want their jobs to be made easier and more productive. The typical CIO wants scalability, greater data protections, and a secure IT infrastructure that runs with lower total cost of ownership.

And we 鈥� the cloud software provider 鈥� also have a clear-cut expectation that customers should actually use the software. Otherwise, bold transformation objectives won鈥檛 be met and subscription contracts won鈥檛 be renewed.

Disappointment is often described as the gap between expectations and reality. When software adoption is low and expectations for digital transformation outcomes are high, disappointment is almost guaranteed.

That is why we are making the changes necessary at 优蜜传媒to increase customer adoption. Adoption is our main lever for increasing customer satisfaction by ensuring we deliver on the promise of large-scale transformation.

A New Ambition for Service Delivery

My goal leading our new Customer Services & Delivery Board area is to make it easier and faster for customers to adopt our solutions. We want to ensure that customers get all the benefits they are expecting out of their large-scale cloud transformation by reducing the hurdles and ensuring long-term value.

We are fully committed to ensuring that new digital opportunities are not only introduced, but also used to their full potential. Our focus is not on “lift-and-shift” to the cloud, but on holistically and actively supporting our customers in their transformation. And we act as customer advocates, trusted partners, and guardians of their interests.

My new Board area will therefore bundle services, including professional services, premium engagements, customer innovations, and customer support. In addition, it will include cloud infrastructure, cloud operations, cloud lifecycle management, and private cloud provision for 优蜜传媒customers worldwide.

Why Now?

Adoption has always been at the core of our efforts. What鈥檚 different now is that a truly transformative technology 鈥� artificial intelligence 鈥� has emerged and is enabling end users to interact in more natural human ways. This has powerful technological and societal implications.

It is also presenting software providers like us with unique opportunities to enhance adoption. Think how easy (and fun) AI interactions have become. AI innovation is a catalyst for us to enhance adoption, and we are seizing the moment with determined steps toward providing .

But for our valued customers to benefit from all the advantages of 优蜜传媒Business AI, we really need to be there for them throughout their cloud transformation journey, because AI innovation only happens in the cloud.

What鈥檚 Changing?

We know that cloud customers want flexible and innovative solutions that help them solve their biggest challenges and that can be deployed quickly and consumed easily. For the past 52 years, we have been vested in the success of our customers with the best team of experts in the industry to support them at every point of the customer value journey. That has not changed!

What has changed, however, is that we are putting the power of my new Board area behind the delivery of our solutions, providing governance and support to our delivery ecosystem, and continuously improving our cloud delivery and support methodologies. And we have created a unique opportunity to bring together cloud operations to streamline the entire customer experience.

Our overarching objective is customer satisfaction. We are committed to increasing it through comprehensive and innovative post-sales technical delivery services or partner-led implementations to drive our customers鈥� business transformation and deliver measurable value, which is “business speak” for absolutely delighting them! That鈥檚 how we will ensure organizations can fully realize their new digital opportunities.

Offering Transformation as a Service

We deliver the most complete business transformation suite in the industry. That has been our ambition since launching RISE with 优蜜传媒some years ago.听With the range of capabilities on offer today 鈥� including RISE with SAP, GROW with SAP, 优蜜传媒Signavio, cloud application lifecycle management, 优蜜传媒LeanIX, and, of course, 优蜜传媒Business Technology Platform 鈥� we are well on our way to enabling customers to accelerate transformation.

We are committed to optimizing our portfolio for delivery, and we are working on tooling and automation to speed up the process. That鈥檚 how we are reaffirming our promise to provide transformation as a service.听

Closing the Gap Between Expectations and Outcomes

Adoption of our portfolio opens new possibilities for business model innovation along with increased competitiveness, cost savings, and employee satisfaction, while realizing the benefits of new 优蜜传媒innovations more quickly: essentially all the outcomes organizations are expecting when they set out on the pathway to digital transformation.

So, you could say, we鈥檙e more dedicated than ever to closing the gap between expectations for cloud transformation and the corresponding outcomes.

Thomas Saueressig is a member of the Executive Board of 优蜜传媒SE, leading Customer Services & Delivery.

“Under Anthony鈥檚 leadership, 优蜜传媒Investor Relations has strengthened its role as a reliable partner to the financial community. He further enhanced the trusted relationships with our investors that his successor will be able to build on,鈥� said Dominik Asam, member of the Executive Board and CFO of 优蜜传媒SE. 鈥淲e are grateful for Anthony鈥檚 contributions and wish him well for his next steps.鈥�

Coletta joined 优蜜传媒in 2006. Prior to taking over the role as chief investor relations officer, he served as CFO of 优蜜传媒North America, chief controlling officer of Global Sales in the Global Customer Operations team and in several other leading roles in the Americas region. Before joining SAP, Coletta held various leadership positions in finance and strategy, including at Siemens and ThyssenKrupp. Coletta holds master’s degrees in economics and applied foreign languages from Sorbonne University in Paris and has extensive international professional experience, including in Europe, Latin America and the United States.

Visit the . Follow 优蜜传媒at .

Media Contacts:
Joellen Perry, +1 (626) 265-0370, joellen.perry@sap.com, PT
Daniel Reinhardt, SAP, +49 6227-7-40201, daniel.reinhardt@sap.com, CET
; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2023 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Here, five 优蜜传媒employees share about their roles, motivations, and tips for anyone wanting to step into AI. The women 鈥� Khawla Mallat, Camila Lombana Diaz, Xin Chen, Nadine Hoffmann, and Puntis Palazzolo 鈥� span four countries and three areas: Data Science Engineering, Product Management, and AI Ethics.

Data Science Engineering

Dr. Khawla Mallat, Security and Quantum Exploration Team, 优蜜传媒France

鈥淏e ready to be challenged all times,鈥� says Mallat, if you want to build a career in AI.

Unlike most data scientists at SAP, Mallat does not work directly on the product but is firmly anchored in researching and addressing 鈥渟ome of the technical challenges related to AI, namely fairness, explainability, privacy, and security.鈥�

Prior to joining 优蜜传媒two years ago, Mallat was confronted with the unintended prejudices of face analysis systems. Certain demographic groups, explains Mallat, used to be inadvertently omitted or underrepresented in the underlying data sets, leading to shortcomings in the face analysis capabilities. Such cases highlight the broader issue of bias鈥痠n other鈥疉I applications. In鈥痑reas like HR, she continues, removing personal details in data sets might seem to solve鈥痶he bias issues, but AI can still infer these details.鈥疶his leads to potentially鈥痓iased outcomes and the lack of explainability in AI models makes identification of such biases鈥痙ifficult. Letting data sets like this take root and grow into powerful data models not subject to scrutiny will only magnify the inherent bias or discrimination.

Today Mallat鈥檚 passion for addressing such unfairness aligns well with her role of identifying the inherent risks of AI, educating teams about them, and defining technological solutions to mitigate them.

鈥淲e need to adopt an interdisplinary approach to AI, with experts from ethics, legal compliance, and domain experts, for example, and abstract ourselves from the role of data scientists to succeed,鈥� says Mallat.

鈥淚 love working in AI,鈥� she continues. 鈥淓verything is progressing at an incredible pace so if you want to work in AI, you have to have a certain thirst for knowledge. And, regardless of your role, you must take AI ethics 鈥� regulations and regulatory frameworks 鈥� seriously because these have huge implications not only for 优蜜传媒but for individuals and societies in general.鈥�

AI Ethics

Camila Lombana Diaz, Responsible AI, Germany

鈥淎I is a mirror of our capacities as humans. And the biggest responsibility for those working in AI is, what do we want to see in that mirror?鈥� explains Lombana Diaz, AI ethics research expert in the AI Ethics/Responsible AI team located in the 优蜜传媒Business AI growth area.

Lombana Diaz鈥檚 responsibilities include maturing and applying the 优蜜传媒AI Global Ethics policy, creating and delivering enablement content, defining AI personas and processes, and giving guidance to make responsible AI an operational reality for development, as exemplified in SAP鈥檚 AI ethics handbook.

When she joined 优蜜传媒eight years ago, initially as a UX designer and then a strategic designer, machine learning and AI were core topics. But it became increasingly clear to her that 鈥渦nderstanding the human implications of AI for a responsible and ethical AI demands a human-centric perspective.鈥�

Even though 优蜜传媒is committed to the ethical development of AI 鈥� developers must now complete AI ethics assessment tasks and a steering committee scrutinizes all high-risk use cases 鈥� Lombana Diaz emphasizes the need to remain focused on the inherent risks and unintentional harms that AI may present. Part of her role is an ongoing assessment of the technology, identifying risks and limitations and communicating them to different teams.

As AI continues to evolve at speed, so do the roles. Lombana Diaz is passionate about seeing AI beyond the confines of a technology-centric perspective. 鈥淎I is now an omnipresent technology shaping our daily lives; hence, we need individuals working in the field who challenge AI technology to be community centric. AI ethics is a space for experimental, open, curious, collaborative, and human-centered individuals,鈥� and, she concludes, 鈥渢he time to step into AI and build a career is now because, unlike the technology, the business of AI, the legal and ethical aspects, are still being shaped.鈥�

Data Science Engineering 

Dr. Xin Chen, 优蜜传媒HANA Machine Learning, China

鈥淚 have always enjoyed working at 优蜜传媒since joining nine years ago. I like the work environment and the colleagues here and I really want to encourage others to join us here in AI,鈥� says Chen, data science researcher on the 优蜜传媒HANA Machine Learning team.

The team works on a toolbox providing different kinds of machine learning algorithms for regression, classification, clustering, and so on for the 优蜜传媒HANA predictive analysis library.

Part of Chen鈥檚 role is investigating research papers on the latest machine learning algorithms and, together with the team, deciding which algorithms would be beneficial to customers. Once the machine learning algorithms are implemented, Chen and the team evaluate feedback from customers and deliver enhancements.

Recently Chen and her team researched machine learning algorithms investigating notions of fairness. 鈥淔airness is a very hot topic just now,鈥� she says. 鈥淚n mathematics, there are different notions of fairness, but it is still a complex and evolving topic.鈥�

And Chen鈥檚 advice to would-be AI developers? 鈥淐ritical thinking will become even more important to understand what solutions to offer, to make judgements on your own innovations, and to know if the generated output is right or wrong,鈥� she says, reflecting on how this skill will become ever more important for future AI developers.

Product Management

Nadine Hoffmann, 优蜜传媒Business AI, Germany

鈥淚 translate and I want to fascinate,鈥� says Hoffmann, global AI product manager in the 优蜜传媒Business AI growth area.

Even after more than 20 years at SAP, disruptive ideas and mindset shifts still energize Hoffmann. To be an expert in new technologies, and to be energized and enthused by the constant volume and speed of them, is critical to being successful in the AI product management teams of today because product management is the glue between partners, customers, the field, and development.

鈥淥n the one hand,鈥� says Hoffmann, 鈥溣琶鄞絟as data scientists, software engineers, and researchers taking our software to the next level. And on the other, there are experts defining the legal and ethical guardrails.鈥� Product management must be fluent in both 鈥渢echnical software speak鈥� and 鈥渃ustomer speak鈥� to understand desires, pain points, and business processes.

Pivoting between these and aligning customer speak with technical software speak is akin to being a听 translator, Hoffmann says. Our software will only meet the requirements of customers if there is a common understanding between the teams responsible for the technological development, the legal teams responsible for ethical and legal compliance, and the customer.

Regardless of the latest innovation, Hoffmann says success in product management is 鈥渘ot only about convincing teams and partners about the ease and positiveness of a technology, but also infusing them with a fascination about it so that they become passionate advocates and are intrinsically motivated to find out more by themselves.鈥�

Data Science Engineering

Puntis Palazzolo, AI Strategist & Ethics Lead, 优蜜传媒SuccessFactors, U.S.

鈥淭he ethical challenges presented by AI have transcended the scope of individual enterprises, extending beyond entities like SAP. It is crucial that we collaborate with others to collectively address AI鈥檚 emerging concerns,” says Palazzolo, who leads the 优蜜传媒SuccessFactors Data Science team.

The team acts as a consulting service on AI use cases for product teams in 优蜜传媒SuccessFactors, analyzing the problem, developing code and algorithms, and building proof-of-concepts. Successful AI use cases are then integrated into 优蜜传媒SuccessFactors solutions.

Much of the data in 优蜜传媒SuccessFactors solutions is sensitive customer data. With the dramatic increase in generative AI use cases, safeguarding customer data must take precedence, Palazzolo says. 鈥淕enerative AI is a powerful technology that introduces new challenges, such as hallucinations and automated decision-making. In high-risk sectors like HR, we need to explain how we reach certain decisions, especially when we are impacting people鈥檚 lives.鈥�

Palazzolo joined 优蜜传媒11 years ago and has been based in Palo Alto, California, since 2013, where she represents 优蜜传媒on 鈥� a collaboration of academia and companies, such as Google and NVIDIA, dedicated to developing safe practices and industry-standard benchmarks to improve AI models.鈥�

Her advice to current and would-be AI practitioners? Follow your passion, be ethical, and make your voice heard while we still have time.

鈥淟egislators alone cannot write AI regulations for us because they do not have a full understanding of its complexities,鈥� she says. 鈥淲e cannot solve all the problems by ourselves, but we must make our voices heard to shape the future of AI.鈥�

Alexa MacDonald is an 优蜜传媒News editor.

Three teams were selected for outstanding and innovative projects in the categories Go-to-Market, Operational Excellence, and Products and Technology.

In 2023, 115 nominations involved more than 750 employees from 35 countries. Eight teams consisting of 81 employees from around the world made it to the final round.

In honor of the three winning teams, 优蜜传媒will make donations to three charities selected by the team members. The 鈧�30,000 total donation 鈥� 鈧�10,000 per team 鈥� will be split between , , and .

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Go-to-Market Winner

Reimagined RISE with 优蜜传媒Business Case with 优蜜传媒Signavio and 优蜜传媒Value Lifecycle Manager Integration

When shifting to a cloud-first approach, it can be a challenge to pitch the cloud to customers due to the comprehensiveness of the solution spanning across the entire value chain of an enterprise.

To apply a more streamlined and dependable method for crafting compelling value propositions, the Value Advisory team at 优蜜传媒implemented the 优蜜传媒Signavio portfolio of cloud-based business process management solutions within their practice to demonstrate value to customers through data-driven insights.

The team created a system where business metrics from and process performance data from were merged and applied to business KPIs to identify cases of suboptimal performance. This allows customers to more easily see the connection between business outcomes and the process capabilities, supported by data.

The approach offers a robust and repeatable performance diagnostic that can be used to identify, clarify, verify, and amplify value throughout the customer value journey, helping customers better understand the value of the cloud and . The innovation helps build customer trust and intimacy while also helping our business operate at scale. To date, this process-driven value management has impacted more than 190 customers.

鈥淥ur future focus involves enhancing usability and capabilities to comprehensively cover the customer value journey,鈥� Nitin Singh, team leader and Value Advisory principal, says. 鈥淲e extend our sincere gratitude to our leaders for fostering a culture of innovation, our colleagues for experimenting and navigating challenges with us, and prior colleagues whose work paved the way for this journey. We genuinely stand on the shoulders of giants.鈥� 

Operational Excellence Winner

Plutus: Rate Optimization and Management

Cloud services are a critical part of SAP鈥檚 recent evolution, with the company dedicating extensive time and resources to seamlessly integrate all essential services into the cloud. This effort aims to enhance customer experiences 鈥� and Plutus serves as the cornerstone of these endeavors.

Plutus, which leverages , is a one-stop solution for major hyperscalers. It鈥檚 crafted to empower lines of business by providing smarter and more efficient advice for optimizing cloud services. Plutus can centralize the management of cost optimization and intelligently navigate users through cloud expenses, providing top-notch recommendations and comprehensive end-to-end management. It caters to users鈥� needs from guidance to execution, helping to ensure cost savings every step of the way.

The Plutus team used cutting-edge technologies to create a 24/7, fully integrated, user-centric cloud service hub and a smooth user interface platform that can operate across various channels. Plutus provides simplified financial operations processes by offering an intuitive interface across all platforms, working to eliminate pricing disparities and provide reliable cost-saving solutions. These efforts strongly emphasize SAP鈥檚 commitment to advancing global digital sustainability through innovative enterprise solutions.

The solution uses machine learning to provide smart recommendations. The team also plans to integrate a versatile digital chatbot based on generative AI to help ensure seamless and comprehensive user support in the future.

Plutus allows for a new approach to SAP鈥檚 cloud cost optimization strategy, unlocking new avenues for significant cost savings and margin improvements. To date, Plutus has generated over US$920 million in net savings for SAP, with projections reaching $1 billion in Q1 2024. It has also achieved and maintained remarkable, best-in-industry cloud utilization and coverage rates 鈥� exceeding 97% and 90%, respectively.

鈥淲inning the Hasso Plattner Founders鈥� Award reflects our dedication to teamwork and innovation,鈥� Donghua Chen, Plutus team lead, says. 鈥淥ur journey to this point has required a lot of hard work. But as we celebrate this achievement, we remain committed to continually analyzing cloud usage to maximize savings for 优蜜传媒through rate optimization.鈥�

Products & Technology Winner

CAP and capGPT 鈥� 优蜜传媒Cloud Application Programming Model and Generative AI

The 优蜜传媒Cloud Application Programming Model (CAP) was started in 2018 as a project to address the lack of guidance for developers building apps on what is now 优蜜传媒BTP. At first, developers could choose from a huge number of technologies, which made integration with the platform services a relatively high effort.

As a development framework, CAP automatically solves about 80% of the problems backend developers face 鈥� such as multitenancy, expandability, or business features such as localization and translatability. But thanks to CAP鈥檚 domain-driven approach, it is no longer necessary to always change the coding in each of those cases. And for special use cases that CAP doesn鈥檛 cover, the coding can be easily added to build in this functionality. To help safeguard customers鈥� investments, CAP offers the possibility to interchange components, such as runtime or the database, without changing the actual implementation.

CAP, as a centerpiece of Golden Path and , is now an integral part of the consumption experience of 优蜜传媒BTP. Today, thousands of internal and external developers use CAP to build business applications on 优蜜传媒BTP, driving higher developer productivity and easier 优蜜传媒BTP service adoption.

鈥淭his award is a great testament to the hard work and dedication of the whole CAP unit and a recognition of the impact we have both internally as well as for our customers and partners,鈥� Ole Lilienthal, team lead, says.

To make prototyping even easier, in spring 2023, 优蜜传媒software architect David Kunz applied ChatGPT鈥檚 large language model to writing code for business apps.

capGPT, as the new functionality is called, allows users to write in natural language what they want their app prototype to be able to do. In as little as 30 seconds, they can receive all the code 鈥� which previously had to be written by hand 鈥� and access the prototype to test it. This can not only save experienced developers an amazing amount of time, but can also enable non-developers to create prototypes of the apps they need. capGPT can also generate user interfaces in addition to backend applications. It will soon be available to customers through integration into 优蜜传媒Build Code as part of AI-development assistant Joule.

鈥淪eeing capGPT go from an idea to a Hasso Plattner Founders鈥� Award winner within a year is a true testament that everything is possible at SAP,鈥� Kunz says. 鈥淚 feel very proud and I鈥檓 energized to continue to push the limits of what generative AI can enable.鈥�

Photo courtesy of 优蜜传媒employee Fateh Kassab

These organizations exemplify resilience and innovation. Despite macro challenges and an unpredictable business climate, they harness technology, culture, and sometimes pure grit to address some of the world鈥檚 biggest challenges. We at 优蜜传媒are honored to be part of their journey. With our help, they develop business processes, solutions, and services to better serve their customers, operations, and communities around the world.

Real-World Problems, Real-Life Solutions

For the past 11 years, 优蜜传媒has run the prestigious 优蜜传媒Innovation Awards, proudly recognizing top global innovators that use 优蜜传媒solutions to make the world a better place. Our distinguished judges of industry thought leaders, influencers, community members, and 优蜜传媒experts have carefully reviewed 160 entries to determine the 2024 优蜜传媒Innovation Award .

These organizations are setting the standards in improving operations across the value chain, boosting employee and customer experiences, shaping a sustainable future, and much more. A huge congratulations to all of our ! I know I speak for everyone involved when I say I can鈥檛 wait to find out this year鈥檚 winners.

30 Winners Across Seven Categories

Judging for the 优蜜传媒Innovation Awards is based on a few big elements: the creativity of an organization鈥檚 use case, the tangible outcomes, and their innovation in employing AI technologies and cloud solutions from SAP. We highlight winners in the following seven categories:

• Business Innovator: This category focuses on how customers are transforming their supply chain, processes, or business networks using cloud solutions from SAP.
• Industry Leader: Customers are recognized for employing our solutions to address big challenges in their industries and disrupting the way their industries have traditionally conducted business.
• Experience Wizard: This one focuses on customers achieving tangible business transformation using our cloud solutions to delight their employees and customers.
• Sustainability Hero: To be honored here, customers must be actively committed to sustainability with leading-edge solutions.
• Services Supernova: Customers are recognized for outstanding achievements in transforming businesses into sustainable enterprises. They鈥檝e exceeded their business goals, optimized IT resources, increased user enablement, and improved productivity or learning using RISE with 优蜜传媒or Cloud Success Services.
• Transformation Titan: How do you become a titan? Demonstrate exceptional innovation and transformational leadership in using 优蜜传媒Business Technology Platform (优蜜传媒BTP). Selected customers are employing the full portfolio of 优蜜传媒products.
• Partner Paragon: This category highlights how partners accelerate the adoption of 优蜜传媒BTP by developing a monetized application that has been deployed by customers.

Continuing the Celebration

优蜜传媒Innovation Awards represent an amazing opportunity to learn, be inspired by, and celebrate the unique and innovative ways our customers and partners are making a difference and we look forward to celebrating the winners on April 10!

Do you know of a customer or partner that would be a good candidate for next year鈥檚 优蜜传媒Innovation Awards? Or do you just want to learn more about the awards, the finalists, and the winners when they鈥檙e announced? Join us and showcase your innovation story! .

Dorit Shackleton is senior vice president and head of Global Customer Adoption and Events Marketing at SAP.

It makes me proud to think about the 676 优蜜传媒colleagues who, in 2023, participated in our pro bono consulting programs, offering their expertise to these visionary social entrepreneurs. As in previous years, this collaboration has proven mutually beneficial, with 74% of our employees reporting a positive, lasting impact on their careers. Furthermore, 96% of the supported organizations and 77% of their beneficiaries have seen significant improvements. These numbers speak volumes about the shared value of our engagement.

But the 2023 SEWF wasn’t just a personal highlight; it marked the beginning of another significant milestone. We announced our investment in the Social Enterprise People and Planet First Verification with Good Market and SEWF. This initiative aims to set a global standard for recognizing organizations prioritizing social and environmental impacts. Social enterprises can now also identify themselves on 优蜜传媒Business Network, the world’s largest B2B commerce platform. This breakthrough can make it easier for these businesses to explore new business-to-business opportunities while also helping 优蜜传媒customers achieve their goals of being more environmentally and socially responsible. Saying it鈥檚 a win-win situation is a bit clich茅, but in this case it鈥檚 actually true.

Working with SEWF shows how much we believe in working together and driving towards collective impact. I’ve said it before and I’ll say it again: we can’t do this by ourselves. Working with others is the key to driving the kind of systemic change our world needs. This idea is a big part of what we stand for at SAP, and is at the heart of our corporate social responsibility (CSR) strategy.

This idea of working together really comes to life in our collaboration with UNICEF and Generation Unlimited. In 2023 鈥� the fourth year of our partnership 鈥� we set out to make a real difference by not just developing the skills of young people but also finding jobs in the 优蜜传媒ecosystem. Launching the 优蜜传媒Educate to Employ program is a big step in that direction. Helping 25 young people get jobs with 优蜜传媒in each of our pilot countries 鈥� Nigeria, Kenya, South Africa, and the Philippines 鈥� might not sound like a lot, but it’s a huge deal for each of those young people. For them, it’s a gateway to a sustainable livelihood, offering them not just gainful employment but a chance to build a career, achieve financial stability, and make meaningful contributions to their communities and the broader world. It’s about unlocking their potential and enabling them to participate in the digital and green economy. By the end of the year, we saw amazing results. While more than 2,500 had already passed the aptitude test, over 1,000 young people in Africa finished our “Boost Your Career with 优蜜传媒Skills” course and more than 500 got through the first big part of their training.

But, what’s a year recap without some high-level numbers? Let’s dive into some impressive numbers from 2023. More than 20,000 of our 优蜜传媒colleagues volunteered over 140,000 hours. Our initiatives reached over 2.8 million young people 鈥� almost half girls 鈥� and supported over 41,000 teachers. Our partner network reached 1 billion people in over 140 countries. These stats are just the tip of the iceberg, showing our big reach and impact together with our partners.

Building on this, our signature partnerships with Africa Code Week, Meet and Code, and Latin Code Week have always been at the heart of our achievements. As we handed over these initiatives in 2023, we took a moment to reflect and evaluate Africa Code Week and Latin Code Week outcomes more deeply. For instance, by empowering 14.6 million participants with the education, knowledge, and ICT skills needed to participate in the digital future, Africa Code Week has increased the likelihood that beneficiaries will realize higher earnings during their working lives. Common Good Marketplace estimates that Africa Code Week catalyzed up to US$1 billion in social value for program participants between 2015 and 2022 based on future increased income.

As we close the chapter on 2023 and look ahead, the journey we’ve embarked upon at 优蜜传媒CSR is a testament to the power of collective action and shared vision. The stories, numbers, and outcomes shared in our eBook reflect our commitment to making a meaningful difference.

Thank you to everyone who has been a part of this journey. Your passion, dedication, and commitment are what drive us forward.

Alexandra van der Ploeg is global head of Corporate Social Responsibility at SAP.

You can access PDF versions of the 优蜜传媒Integrated Report 2023 and the 优蜜传媒Annual Report 2023 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 6227 7-67336.听

Visit the 优蜜传媒News Center. Follow 优蜜传媒at .听

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .

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For customers interested in learning more about 优蜜传媒products:  
Global Customer Center: +49 180 534-34-24 
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2023 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.听
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

优蜜传媒believes that its shareholders should benefit appropriately from the profit the Company made in 2023. The Company鈥檚 dividend policy is to pay a dividend totaling 40% or more of profit after tax.

The following dates are relevant for the dividend payment:

• Record date for dividend payment: May 15, 2024
• Ex-dividend date: May 16, 2024
• Payment date: May 21, 2024

Elections of Shareholder Representatives to the 优蜜传媒Supervisory Board

As announced on February 11, 2024, the Supervisory Board has nominated Pekka Ala-Pietil盲 to stand for election at the 2024 Annual General Meeting of Shareholders (AGM) as shareholder representative on the 优蜜传媒Supervisory Board.

• Dr. h. c. mult. Pekka Ala-Pietil盲 (67), Helsinki, Finland, Chairman of the Board of Directors of Sanoma Corporation, Helsinki, Finland. In case of election, his term would expire in 2026. The Supervisory Board intends to elect him as chair.

Further, the Supervisory Board is announcing the nomination of the following candidate to stand for election:

• Prof. Dr. Ralf Herbrich (49), Falkensee, Germany, Managing director, professor for artificial intelligence and sustainability, Hasso Plattner Institute for Digital Engineering gGmbH, Potsdam, Germany. In case of election, his term would expire in 2028.

Additionally, three candidates have been nominated to stand for re-election:

• Aicha Evans (54), Los Gatos, CA, USA, Chief Executive Officer and member of the Board of Directors, Zoox, Inc., Foster City, California, USA. In case of re-election, her term would expire in 2028.
• Gerhard Oswald (70), Walldorf, Germany, Managing director, Oswald Consulting GmbH, Walldorf, Germany; Associate lecturer, Technical University of Munich, Munich, Germany. In case of re-election, his term would expire in 2026.
• Dr. Friederike Rotsch (51), K枚nigstein im Taunus, Germany, Group General Counsel, Deutsche Bank AG, Frankfurt, Germany. In case of re-election, her term would expire in 2028 and she would continue in the role of Lead Independent Director (LID).

These nominations are in alignment with the Profile of Skills and Expertise, the Supervisory Board鈥檚 Diversity Policy, and the objectives set by the Supervisory Board for its own composition.

Note to holders of 优蜜传媒ADRs (American Depositary Receipts):
One 优蜜传媒ADR represents one 优蜜传媒SE share. The final dividend amount per ADR is dependent upon the euro/US dollar exchange rate. Since 优蜜传媒SE pays cash dividends on the ordinary shares in euro, the exchange rate fluctuations will affect the US dollar amounts received by holders of ADRs. The final dividend payment by 优蜜传媒SE to the depositary bank is scheduled for May 21, 2024. The depositary bank will then convert the dividend payment from euro into US dollars as promptly as practicable.

Visit the 优蜜传媒News Center. Follow 优蜜传媒at .

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 优蜜传媒products:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

The new unit oversees the entire value chain for 优蜜传媒Business AI, from product development and research through to customer implementation. In this new role, effective January 2024, Herzig reports directly to CEO Christian Klein.

Herzig鈥檚 team will collaborate with innovators across 优蜜传媒to infuse artificial intelligence into every part of the company鈥檚 portfolio. With this new setup, 优蜜传媒aims to further accelerate the pace at which customers can benefit from groundbreaking business AI solutions and services. The newly established division also underscores the central importance of business AI as a strategic driver for SAP鈥檚 ongoing growth.

Herzig鈥檚 team consists of strong leaders, including Walter Sun, who continues to lead all product engineering efforts on business AI, as the global head of AI. Sun moved from Microsoft to 优蜜传媒in September 2023.

“SAP鈥檚 increased focus on business AI marks the start of a completely new generation of enterprise innovation, and I鈥檓 honored to have the chance to help customers make the most of this unprecedented opportunity,” said Philipp Herzig, CAIO at SAP. 鈥淚 look forward to working with our team, as well as our ecosystem of customers and partners, to drive the development and delivery of relevant, reliable, responsible business AI that fundamentally changes the way business runs.”

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

优蜜传媒and Dr. h.c. Punit Renjen have mutually agreed to part ways because of a difference in perspective on the role of 优蜜传媒Supervisory Board chair, which Punit Renjen was designated to assume. Punit Renjen has chosen to resign his mandate on the 优蜜传媒Supervisory Board with effect from the end of SAP鈥檚 Annual General Meeting on May 15, 2024.

Pekka Ala-Pietil盲 (67) has an illustrious track record in European innovation and technology and is well-positioned to lead SAP鈥檚 ongoing successful transformation. He was President of Nokia Corporation from 1999鈥�2005 and a member of the 优蜜传媒Supervisory Board from 2002鈥�2021. He was the Chairman of the EU Commission鈥檚 High-Level Expert Group on Artificial Intelligence from 2018-2020 and chair of Finland鈥檚 Artificial Intelligence Programme from 2017-2019. He currently serves on several European corporate boards, including as Chairman of the Supervisory Board of the Dutch multinational location intelligence company HERE Technologies. Mr Ala-Pietil盲 holds honorary Doctorates in Technology from Tampere University of Technology and in Science from the Aalto University School of Business. He lives in Helsinki.

鈥淎fter two decades at the helm of 优蜜传媒SE, the company I鈥檝e nurtured from its inception, ensuring a successful handover of the leadership baton is paramount to me and crucial for SAP鈥檚 continued success,鈥� said Prof. Dr. Hasso Plattner, who has served as Chairman since 2003. 鈥淚n Pekka Ala-Pietil盲, I recognize a leader who not only possesses a profound understanding of our industry and the intricacies of European SE governance, but also one who has been a steadfast ally through many of SAP鈥檚 pivotal moments. Before looking ahead, let me also express my deep gratitude to Punit Renjen for his efforts and contributions. His energy level and dedication have been exceptional from the beginning. As we welcome Pekka Ala-Pietil盲, I am filled with confidence that SAP鈥檚 Supervisory Board is in the most capable hands. His vision and well-measured approach are exactly what 优蜜传媒needs to safeguard its future and ensure its ongoing success.鈥�

Pekka Ala-Pietil盲 said, 鈥淚 am grateful to the Supervisory Board of 优蜜传媒and to Hasso Plattner for the opportunity to rejoin this dynamic European technology leader at such a pivotal time. Thanks to the great people at SAP, the company has set the global standard for enterprise technology for more than 50 years and is now a trailblazer in developing and deploying relevant, reliable, responsible Business AI that will fundamentally change the way business runs. I look forward to working together with colleagues old and new to build on SAP鈥檚 track record of delivering revolutionary technology that drives real results.鈥�

Visit the 优蜜传媒News Center. Follow 优蜜传媒at .

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 优蜜传媒products:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
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Being a talent scout sounds like a dream job for many: travelling across the country to watch competitions in your favourite sport and being paid to do so. However, being a scout on the road means hard work. In addition to analyzing increasingly detailed statistical data — such as the number of overplayed players or the likelihood of increasing the goal count — players are scouted live at the stadium or from watching back videos.

Both the current performance and the potential of the player are portrayed as accurately as possible. The aim is to develop a comprehensive picture of the player incorporating team ability, mentality, and other important factors.

鈥淎t a professional club, a four-figure number of scouting reports can be generated during a season,鈥� Fadi Naoum, head of Sports and Entertainment at SAP, said at SPOBIS, the largest European sports business event, taking place in Hamburg on January 31 and February 1.

Naoum presented the new AI component for scouting at the conference.

鈥淪quad planners and chief scouts must summarize these reports in such a way that club management can make decisions based on them regarding who should be signed,” he shared. “This was previously a manual process, but now we have been able to extensively automate it, thanks to AI.鈥�

With the help of AI in 优蜜传媒Sports One, decision-makers in the sports sector now have aggregated performance reports at the touch of a button, as well as comparisons between players. Transfer decisions can be now much faster and more informed.

Large Language Model for Automation

AI is used for the consolidation and targeted processing of unstructured data, which is mostly in natural language. It is capable of considering and processing not only different languages, but also different types of note-taking and writing styles. Behind the AI component for scouting is a large language model (LLM). This deep learning algorithm can perform tasks in the field of natural language processing (NLP).

鈥淲e currently use GPT from OpenAI, but we are also evaluating language models from other providers,鈥� Naoum said. 鈥淭he decisive advantage of the LLM is that commands can be given in natural language and can be varied according to language, text length, or target audience, as needed.鈥�

In Brazil, for example, if a scout prepares manual reports for a specific player in Brazilian Portuguese, he can have the summary generated in German for the management of his German club.

“A typical command could be: ‘Compare the players x and y with regard to their strengths and weaknesses, write a summary and give a transfer recommendation, volume 100 words, answer in German’,” Naoum explained. “Depending on your preference, you can have the result presented as a flowing text or as a management summary.鈥�

Co-Innovation Demonstrates Strength of Generative AI

In collaboration with Hertha BSC, a prototype was first created for the AI-based automated summary and evaluation of scouting reports in 优蜜传媒Sports One. This prototype was also presented to FC Bayern’s scouting department in order to obtain an initial opinion.

鈥淲e were impressed by the high quality of the results achieved automatically in 优蜜传媒Sports One using generative AI,鈥� commented Markus Pilawa, head of Scouting at FC Bayern. 鈥淲e expect huge time saving for us and, especially in the hectic transfer period, this can be another advantage for us.鈥�

Timon Pauls, head of Squad Planning & Scouting at Hertha BSC, added: 鈥淭his co-innovation project has very clearly demonstrated the actual strengths of generative artificial intelligence. The player comparisons and summaries of scouting reports that can now be created ad-hoc will be very valuable for our squad planning. 鈥�

In the near future, 优蜜传媒plans to also use AI technology to enrich the results of scouting reports with information from other sources, including data about matches from external data providers. Integrating AI capabilities into other components of 优蜜传媒Sports One, including performance diagnostics, training management, and match analysis, is also planned.

优蜜传媒Sports One with AI-powered scouting reporting is planned to be made available to customers worldwide in the second quarter of 2024.

Top image via FC Bayern Munich

• 优蜜传媒exceeds non-IFRS operating profit and cash flow outlook for FY 2023
• Cloud revenue up 20% and up 23% at constant currencies for FY 2023, underpinned by 25% cloud revenue growth at constant currencies in the fourth quarter
• Current cloud backlog of 鈧�13.7 billion, up 25% and up 27% at constant currencies
• IFRS cloud gross profit up 23%, non-IFRS cloud gross profit up 23% and up 27% at constant currencies in FY 2023
• IFRS operating profit down 5%, non-IFRS operating profit up 9% and up 13% at constant currencies in FY 2023
• 2024 outlook anticipates accelerating cloud revenue growth
• Planned transformation program including restructuring in 2024 reflects focus on scalability of operations and Business AI
• 2025 non-IFRS operating profit and free cash flow ambition updated to reflect updated non-IFRS definition as well as approximately half a billion Euro of incremental efficiency gains from the program

“优蜜传媒has delivered: We met or exceeded our outlook for 2023 in all key metrics. Based on a stellar order entry, our current cloud backlog expanded by 27% 鈥� an all-time high. We are confident about the company鈥檚 prospects in 2024. From this position of strength, 优蜜传媒is opening the next chapter: with the planned transformation program, we are intensifying the shift of investments to strategic growth areas, above all Business AI. Going forward, this will empower us to keep leading with innovation while increasing the scalability of the operating model.”

Christian Klein, CEO

听

“2023 was a year of inflection. We kept our promise and achieved double-digit non-IFRS operating profit growth despite an adverse macro environment. In 2024, we will focus on putting the right gradient of earnings growth in place to deliver on our raised ambition for 2025 and sustain growth and financial performance beyond.”

Dominik Asam, CFO

Press Contacts:
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Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

The updated 2025 non-IFRS operating profit ambition of approximately 鈧�10.0 billion now reflects share-based compensation expenses of approximately 鈧�2 billion. Based on SAP鈥檚 analysis, this profit ambition is materially ahead of corresponding analyst consensus estimates. In addition, the updated 2025 free cash flow ambition of approximately 鈧�8.0 billion is ahead of the latest analyst consensus. 

Ambition 2025

The update of the non-IFRS operating profit ambition includes a reduction by approximately 鈧�2 billion due to the inclusion of share-based compensation expenses under the updated non-IFRS definition, as well as an increase of approximately 鈧�0.5 billion due to anticipated incremental efficiency gains from the transformation program.

By 2025, 优蜜传媒now expects:

• Non-IFRS cloud gross profit of approximately 鈧�16.2 billion, now including share-based compensation expenses of approximately 鈧�0.1 billion (previously: approximately 鈧�16.3 billion, excluding share-based compensation expenses)
• Non-IFRS operating profit of approximately 鈧�10.0 billion, now including share-based compensation expenses of approximately 鈧�2 billion (previously: approximately 鈧�11.5 billion, excluding share-based compensation expenses)
• Free cash flow of approximately 鈧�8.0 billion (previously: approximately 鈧�7.5 billion)

优蜜传媒continues to expect:

• Cloud revenue of more than 鈧�21.5 billion
• Total revenue of more than 鈧�37.5 billion
• A share of more predictable revenue of approximately 86%

The 2025 ambition is based on an exchange rate of 1.10 USD per EUR.

2024 Transformation Program: Focus on Scalability of Operations and Key Strategic Growth Areas

In 2024, 优蜜传媒will further increase its focus on key strategic growth areas, in particular Business AI. It also intends to transform its operational setup to capture organizational synergies, AI-driven efficiencies and to prepare the company for highly scalable future revenue growth.

To this end and to ensure that SAP鈥檚 skill-set and resources continue to meet future business needs, 优蜜传媒plans to execute a company-wide restructuring program in 2024. The majority of the approximately 8,000 affected positions is expected to be covered by voluntary leave programs and internal re-skilling measures. Reflecting re-investments into strategic growth areas, 优蜜传媒expects to exit 2024 at a headcount similar to current levels.

Restructuring expenses are preliminarily projected at around 鈧�2 billion, the vast majority of which is expected to be recognized in the first half of 2024, impacting IFRS operating profit. Excluding restructuring expenses, the program is expected to provide only a minor cost benefit in 2024. Expected cost savings and re-investments are fully reflected in SAP鈥檚 2024 outlook and the updated 2025 non-IFRS operating profit- and free cash flow ambition.

Financial Outlook 2024

SAP鈥檚 business outlook, which includes the financial outlook 2024 as well as the financial ambition 2025, is based on SAP鈥檚 updated non-IFRS definition of profit measures which, beginning in 2024, include share-based compensation expenses and exclude gains and losses from equity securities, net.

Furthermore, the 2024 outlook and 2025 ambition for free cash flow assume all payouts associated with the planned restructuring program will be completed in 2024.

For 2024, 优蜜传媒expects:

• 鈧�17.0 鈥� 17.3 billion cloud revenue at constant currencies (2023: 鈧�13.66 billion), up 24% to 27% at constant currencies.
• 鈧�29.0 鈥� 29.5 billion cloud and software revenue at constant currencies (2023: 鈧�26.93 billion), up 8% to 10% at constant currencies.
• 鈧�7.6 鈥� 7.9 billion non-IFRS operating profit at constant currencies (2023: 鈧�6.51 billion based on updated non-IFRS operating profit definition), up 17% to 21% at constant currencies.
• Free cash flow of approximately 鈧�3.5 billion (2023: 鈧�5.08 billion). This includes a preliminary 鈧�2 billion estimate for payouts associated with the program, a 鈧�0.2 billion impact from a settlement earlier this year of pre-existing regulatory compliance matters accrued in 2023, as well as a 鈧�0.2 billion adverse impact due to the discontinuation of the SAP-triggered financing program.
• A non-IFRS effective tax rate of approximately 32% (2023: 30.3% based on updated non-IFRS tax rate definition).

While SAP鈥檚 2024 financial outlook is at constant currencies, actual currency reported figures are expected to be impacted by currency exchange rate fluctuations as the Company progresses through the year.

优蜜传媒will publish its fourth quarter and full year 2023 results shortly after this release.

优蜜传媒senior management will discuss these items in more detail during its financial analyst conference call on Wednesday, January 24 at 7:00 a.m. CET/6:00 a.m. GMT/1:00 a.m. EST (Tuesday, January 23, at 10:00 p.m. PST), which will be webcast on the Company鈥檚 website at and will be available for replay.

Visit the 优蜜传媒News Center.Follow 优蜜传媒at .

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .  

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For more information, financial community:
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Webcast
优蜜传媒senior management will host a financial analyst conference call on Wednesday, January 24 at 7:00 a.m. CET/6:00 a.m. GMT/1:00 a.m. EST (Tuesday, January 23 at 10:00 p.m. PST), followed by a press conference at 10:00 a.m. CET/9:00 a.m. GMT/4:00 a.m. EST /1:00 a.m. PST. Both conferences will be webcast on the Company鈥檚 website at and will be available for replay.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

It鈥檚 not every day that we have the opportunity to collaborate with an emerging talent who embodies our values of excellence, determination, and social impact. Today, we are proud to welcome Leylah Fernandez, a Canadian tennis player, to the 优蜜传媒family as our newest brand ambassador.

As part of our longstanding partnership with the , 优蜜传媒has invested in the promotion and advancement of women鈥檚 tennis for over a decade. Together with Fernandez, we will take our collaboration to new heights as we set out to inspire the next generation of athletes and young girls worldwide.

Who Is SAP鈥檚 New Brand Ambassador?

Growing up in Montreal, Canada, Fernandez鈥檚 passion for sports was ignited at an early age and continues now in her pursuit to become a top player in the WTA. At just 21 years old, Fernandez has already proven herself as a force to be reckoned with in the world of tennis. Her journey to the 2021 US Open Tennis Championships demonstrated her skill, determination, and resilience. As an unseeded player, she captivated the world with a remarkable run to the finals. Despite finishing as the runner-up, her performance garnered widespread acclaim among tennis fans and media, unveiling her status as one of the premier players on the WTA tour.

“I am honored to join forces with SAP, a company that shares my passion for excellence and creating social impact worldwide,鈥� Fernandez shared. “I am excited to work with a company that has supported the WTA for over a decade and continues to invest in the promotion and advancement of women’s tennis. Together with SAP, I hope to inspire the next generation of athletes and young girls around the world.”

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Beyond the Court

Fernandez鈥檚 match style is best described as fiercely competitive and highly engaged. But her impact reaches far beyond the tennis court. Fluent in English, French, and Spanish, Fernandez is a student at Indiana University East, a school that partners with the WTA to help players balance professional play while pursuing an education 鈥� a testament to her commitment to personal growth and development.

Driven by her passion for education and sports, Fernandez鈥檚 dedication to transforming lives is the driving force behind the , a non-profit organization on a mission to make a more impactful world.  The foundation鈥檚 mission is “Let’s Make A More Impactful World,” and her objective is to broaden access to education and sports opportunities for those in need. In partnership with various organizations, Fernandez aims to provide scholarships and sports grants to individuals who display a drive for greatness but lack the necessary resources.

What鈥檚 Next?

Both on the court and off, Fernandez innately represents what 优蜜传媒stands for: bringing out your best in every aspect of life. With 2024 poised to be a stellar year for Fernandez, we are thrilled to have a player represent the 优蜜传媒brand and amplify our collaboration with the world鈥檚 largest female sports league.

Join us in cheering on Leylah Fernandez as she represents Team Canada at the 2024 Olympics and takes on top-ranked players on the WTA tour.

As noted in the settlement agreements, 优蜜传媒conducted a thorough and extensive investigation into historical misconduct and fully cooperated with the authorities.  

优蜜传媒separated from all responsible parties more than five years ago and has since significantly enhanced its global compliance program and related internal controls. Our significant remediation efforts, combined with our full and proactive cooperation with the authorities, have led to full resolutions of these matters.  

优蜜传媒has zero tolerance for those who do not adhere to the company鈥檚 compliance policies and procedures. 优蜜传媒remains vigilant in maintaining the highest standards of ethics and compliance so that, together with a global network of customers, partners, suppliers, employees, and thought leaders, 优蜜传媒can help the world run better and improve people鈥檚 lives. 

Media Contacts:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT听
Marcus Winkler, +49 (6227) 7-67497, marcus.winkler@sap.com, CET听

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see听听for additional trademark information and notices.

SAP鈥檚 dynamic cloud growth over the past three years, coupled with the development of an industry-leading modular cloud suite, has set the stage for the next phase of innovation and impact.

Starting April 1, 2024, a new Board area will be created to accelerate cloud growth and adoption. This Board area, led by Thomas Saueressig, will be focused on ensuring customers鈥� ability to embrace continuous innovation in the cloud. At the same time, Muhammad Alam will join the company鈥檚 Executive Board, succeeding Thomas Saueressig and assuming responsibility for SAP鈥檚 product engineering.

“I am excited that Thomas Saueressig has agreed to take on a critically important new role focused on maximizing potential for our customers in the cloud,鈥� said Professor Hasso Plattner, chairman of the Supervisory Board of 优蜜传媒SE. 鈥淭homas鈥� demonstrated leadership, expertise and customer focus will be key as he works to build a team responsible for comprehensive value delivery. Muhammad Alam is a visionary leader and a passionate engineer who shares SAP鈥檚 commitment to excellence and innovation, and he is well suited to continue driving the success of our product engineering teams. On behalf of the entire Supervisory Board, I wish him a successful start.鈥�

New Board Area Will Focus on Innovation Adoption in the Cloud

Effective April 1, 2024, 优蜜传媒will put the power of a new dedicated Board area called Customer Services & Delivery behind the company鈥檚 drive to support customers in their cloud transformation journey, accelerate innovation adoption and further increase customer satisfaction. The new Board area will help ensure that customers are able to swiftly adopt and consume innovation, maximize the benefits of the cloud and realize the value of SAP鈥檚 integrated portfolio. Saueressig, who joined the Executive Board in 2019, will head the new Board area, building on his success in transforming the 优蜜传媒Product Engineering organization, re-focusing the portfolio and delivering continuous innovation over the past five years.

鈥淓verything we do at SAP, we do for our customers,鈥� said Saueressig. 鈥淲ith Customer Services & Delivery, we establish a new level of attention to our customers’ success. I could not be more humbled to lead this new Board area and this incredible team. Customer Services & Delivery is the place where deep product expertise and strong customer relationships are united as one. Together we will drive innovation adoption and customer satisfaction to new heights.鈥� 

Engineering and Innovation Are the Priorities for New Board Member 

Succeeding Saueressig and assuming responsibility for SAP鈥檚 product engineering, Alam will join the company鈥檚 Executive Board, effective April 1, 2024.

Alam joined 优蜜传媒on January 31, 2022, as president and chief product officer for the Intelligent Spend and Business Network. In this role, he leads the engineering and design teams focused on procurement, travel and expense, external workforce management and 优蜜传媒Business Network. Prior to SAP, Alam worked for 17 years at Microsoft, most recently as corporate vice president of product and engineering for Microsoft Dynamics 365 business applications.

鈥淪ince I joined SAP, I have been amazed by the breadth and depth of our product portfolio, our engineering excellence and the tremendous value our engineers create for SAP鈥檚 customers,鈥� said Alam. 鈥淚 am truly honored to have been appointed to the Executive Board and thank the Supervisory Board for their trust. Together with the best product and engineering team in the world, we will continue our transformation journey and bring incredible innovation to life across and beyond our solutions for customers.鈥�

Visit the . Follow 优蜜传媒at .

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 优蜜传媒products:
Global Customer Center: +49 180 534-34-24
United States only: 1 (800) 872-1优蜜传媒(1-800-872-1727)

For more information, press only:
Joellen Perry,+1 (650) 445-6780, joellen.perry@sap.com, PT
Marcus Winkler, +49 6227 767 497, marcus.winkler@sap.com, CEST
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

优蜜传媒CEO Christian Klein as well as CFO Dominik Asam will host a press conference to present fourth quarter financial figures and 2023 year-end results, as well as an outlook on the current financial year.

Media representatives are invited to join in person or participate in the press conference via Webcast at 10:00 a.m. CET/ 4:00 a.m. ET, accessible at .