WALLDORF and ARMONK听鈥� IBM (NYSE:听) and (NYSE: SAP) today announced their vision for the next era of their collaboration, which includes new听听capabilities and industry-specific cloud solutions that can help clients unlock business value.

“IBM and SAP’s shared approach to generative AI, built on an open ecosystem, trust and purpose-built models, will help empower clients to听optimize business outcomes,” said听John Granger, Senior Vice President, IBM Consulting. “Our new Value Generation partnership initiative will enable clients to accelerate the path to innovation, competitive advantage and become a next generation enterprise through generative AI.”

“It makes perfect sense to expand our partnership with IBM to help more customers accelerate their cloud journey leveraging RISE with 优蜜传媒and realize the transformative benefits of generative AI for business in the cloud,” said Scott Russell, Chief Revenue Officer & Executive Board Member, Customer Success of 优蜜传媒SE. “This expanded partnership will help more of our joint customers reach new heights by innovating through the cloud, data and business AI to grow and transform their businesses.”

 and 优蜜传媒aim to accelerate transformation enabled by RISE with 优蜜传媒by supporting clients in the following key areas:

• Next-Generation AI Business Processes: Together, the companies are exploring opportunities to build new generative AI capabilities for RISE with 优蜜传媒and infuse AI into 优蜜传媒business processes across industry-specific cloud solutions and line of business applications. Initially, IBM plans to extend AI capabilities across SAP鈥檚 portfolio of cloud solutions and applications, all of which are underpinned by 优蜜传媒Business Technology Platform (优蜜传媒BTP). This includes RISE with SAP, the GROW with 优蜜传媒solution, financial solutions for the office of the CFO, supply chain management solutions,  solutions for human capital management, 优蜜传媒Customer Experience solutions and intelligent spend management solutions. IBM also plans to leverage 优蜜传媒Signavio and 优蜜传媒Business AI solutions to help define next-generation business processes through a proof-of-concept adoption program.
• Next-Generation Industry Innovation: IBM and 优蜜传媒plan to build intelligent industry use cases, enabled by data-driven insights, into end-to-end business processes to fuel next-generation industry innovation. These use cases will initially focus on the industrial manufacturing, consumer packaged goods (CPG), retail, defense, automotive and utilities industries. This includes IBM鈥檚 recent work with 优蜜传媒to develop new AI solutions for the CPG and retail industries. As part of this initiative, IBM has begun the development of an extensive portfolio of over 100 AI solutions across industry, line-of-business and product delivery. In addition, IBM plans to develop prescriptive industry value maps that define next-generation business processes and opportunities for impact with AI. Clients will be able to access all of these new AI solutions through the global and sites.
• Next-Generation Platform Architecture and Customer Adoption Approach: Next-generation enterprises require next-generation platform architectures and a modernized approach to customer adoption. Through the Value Generation partnership initiative, IBM intends to provide next-generation reference architectures that enable a clean core approach. To do this, IBM plans to leverage 优蜜传媒BTP, 优蜜传媒Signavio and  LeanIX solutions. These new reference architectures will help define standards across data, process, systems and device integration, process orchestration and automation. IBM consultants supporting clients on 优蜜传媒projects can also leverage IBM Consulting Advantage, IBM鈥檚 AI services platform, and its portfolio of proprietary methods, assets and Assistants to bring more repeatability and consistency to client delivery.  With IBM Consulting Advantage, IBM consultants can transform the way they deliver 优蜜传媒solutions to boost productivity and mitigate risk by leveraging generative AI to help complete tasks like generation of user stories, test scripts, training and change management content and code creation.
• Next-Generation Ecosystem Expansion: IBM and 优蜜传媒plan to partner around their respective employee network groups and 鈥渘ext-gen鈥� communities, such as the business women鈥檚 networks at IBM and SAP, the program and the program of 优蜜传媒and Veterans at IBM to increase the 优蜜传媒solutions experience in the consulting workforce and develop the next generation of talent. The companies also plan to explore new ways to collaborate on social impact programs, such as training at- risk youth in the IT sector and accelerating the integration of social businesses into global supply chains.
• watsonx Planned Availability on the Generative AI Hub: IBM Granite Model Series are expected to be accessible for use across SAP鈥檚 portfolio of cloud solutions and applications 鈥� which is underpinned by the generative AI hub in 优蜜传媒AI Core. The generative AI hub facilitates relevant, reliable and responsible business AI and provides instant access to a broad range of large language models (LLMs). This expands on IBM and SAP鈥檚 collaboration around . To further highlight watsonx.ai Granite capabilities, IBM Consulting plans to build extensions using the model on the generative AI hub for select customers.

This initiative will build on the companies’ over 50-year collaboration based on deep technology, industry and domain expertise and demonstrates the two organizations’ joint commitment to continue to evolve to put clients first and meet market demand.

IBM Consulting accelerates business transformation for our clients through hybrid cloud and AI technologies, leveraging our open ecosystem of partners. With deep industry and business expertise spanning strategy, experience design, technology, and operations, we have become the trusted partner to the world’s most innovative and valuable companies, helping modernize and secure their most complex systems. Our 160,000 consultants embrace an open way of working and apply our proven, collaborative engagement model, IBM Garage, to scale ideas into outcomes. As the only major global systems integrator inside a technology company, we don’t just advise 鈥� we invent and build what’s next together with our clients. Find out more at .

To learn more about the Value Generation partnership initiative, visit听.

Visit the . Follow 优蜜传媒at .

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s commitment to trust, transparency, responsibility, inclusivity and service.

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About SAP

As鈥痑 global leader in enterprise applications and business AI, 优蜜传媒(NYSE:SAP)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted SAP鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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And that鈥檚 just the surface. We are still learning just how far reaching the implications could be in the workplace.

As we explore this new realm and AI鈥檚 vast potential, 优蜜传媒has adjusted its strategy with the goal of becoming not only the leading enterprise application provider but also the No. 1 business AI company. The foundation is now available with 优蜜传媒Business AI that offers 优蜜传媒customers a reliable, relevant, and responsible AI solution portfolio.

A key element of that strategy is leveraging 优蜜传媒partners鈥� expertise. The trusted relationships our partners have developed with our joint customers are essential to communicating the value of AI solutions from 优蜜传媒and finding the best 优蜜传媒products to meet their business objectives. It also poses a great opportunity for partners to expand their business.

But first, let鈥檚 take a step back and explore why 优蜜传媒is best positioned to deliver on the business AI opportunity.

SAP鈥檚 AI Advantage

Deep Business Process Knowledge
Before AI can make operations faster, data-driven, and more effective, organizations must optimize business processes. 优蜜传媒brings a deep understanding of business processes to AI applications, enabling solutions that orchestrate workflows, data sharing, and automation for the greatest efficiency and productivity.

优蜜传媒Data
AI solutions require data to train their algorithms to provide accurate, relevant, real-world outputs. 优蜜传媒can draw on business data from thousands of customer systems across the value chain, helping to address our customers’ challenges and drive their digital transformation.

Focus on Application Creation
优蜜传媒is partnering with technology providers to make the most of the AI opportunity by creating value with new applications. For example, large language models (LLMs) will become solution differentiators. LLMs perform a range of natural language processing tasks. Combining LLMs with AI solutions automates insight delivery, freeing users from the need to wait for help from their IT or data science departments. It allows companies to focus on data insights, rather than devoting focus to the technology that produces them.

Strong Partner Ecosystem
优蜜传媒recognizes that it cannot reach the full addressable market alone. That is why our more than 25,500 partner ecosystem is a huge advantage when offering business AI solutions. Working together, we can drive innovation, accelerate AI road maps, and expand AI capabilities beyond its own limitations.

I cannot underscore enough how important that fourth component is to our AI strategy. It is a linchpin to our success. That鈥檚 why we must ensure we are creating win-win scenarios for our partners that benefit us both for the long term.

Partner Opportunities

While AI offers a range of benefits to 优蜜传媒customers, it also represents a significant business opportunity for 优蜜传媒partners. As a part of the 优蜜传媒ecosystem, partners can provide advanced functionality out of the box with embedded AI capabilities within 优蜜传媒applications. They must also take advantage of the virtually endless opportunities that AI offers regardless of the chosen 优蜜传媒partner business model:

• Sell: Partners that resell 优蜜传媒solutions can leverage the embedded AI portfolio from 优蜜传媒to accelerate RISE with 优蜜传媒and GROW with 优蜜传媒deals. Sell partners can also enhance the appeal of the cloud with AI capabilities exclusive to 优蜜传媒cloud solutions and enlarge deals with AI units from 优蜜传媒required for premium AI capabilities.
• Service: Service partners can drive adoption of SAP鈥檚 AI portfolio and custom AI capabilities built on 优蜜传媒by bundling them with services and support. This approach enables customers to gain value through customized generative AI use cases built on the foundation of 优蜜传媒Business Technology Platform (优蜜传媒BTP), including the generative AI hub, and accelerate their cloud migrations and business transformation, backed by partners鈥� expertise.
• Innovate: Partners also have the opportunity to develop innovative AI solutions and extensions to enhance the 优蜜传媒portfolio. Partners can build customer-specific and repeatable use cases with AI services from 优蜜传媒on 优蜜传媒BTP and augment customer business processes.

Take the Next Step

Ready to expand your partnership with 优蜜传媒to build on the AI opportunity? and visit . If you鈥檙e not currently an 优蜜传媒partner, there鈥檚 never been a better time to explore the benefits of becoming a part of the 优蜜传媒ecosystem.

If you鈥檙e ready to start your 优蜜传媒partnership journey and provide businesses in your market with reliable, effective AI solutions, .

Karl Fahrbach is chief partner officer at SAP.

Complementing the 优蜜传媒Pinnacle Awards, SAP’s premier global partner recognition program, the 优蜜传媒Global LoB Partner Excellence Awards allow more granular recognition for achievements within the specific lines of business.

The three lines of business reward partners in the following six categories: Sales Success Midmarket, Sales Success Large Enterprise, Delivery Quality, Partner Solution Success, Customer Success Management, and Intelligent Enterprise Value Realization. For each category, partners are selected based on data and key performance indicators, ensuring all eligible partners are considered for this prestigious recognition.

Here are the 优蜜传媒Global LoB Partner Excellence Awards 2024 winners and finalists:

优蜜传媒SuccessFactors

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: Empleox GmbH
• Finalist: HR Campus AG
• Finalist: EPI-USE

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: NTT DATA Business Solutions

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Customer Success Management

• Winner: NTT DATA Business Solutions
• Finalist: Deloitte
• Finalist: PwC

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Delivery Quality

• Winner: EPI-USE
• Finalist: Deloitte
• Finalist: Accenture

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Partner Solution Success

• Winner: OpenText
• Finalist: WorkForce Software
• Finalist: Qualtrics

优蜜传媒Global 优蜜传媒SuccessFactors Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: NTT DATA Business Solutions
• Finalist: Seidor
• Finalist: Al-Watania Information Systems

优蜜传媒Customer Experience

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: All for One Customer Experience GmbH
• Finalist: Cpro Industry Projects & Solutions GmbH
• Finalist: Derga Consulting S.p.a.

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Deloitte
• Finalist: NTT DATA Business Solutions
• Finalist: Accenture

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Customer Success Management

• Winner: NTT DATA Business Solutions
• Finalist: All for One
• Finalist: Deloitte

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Delivery Quality

• Winner: Accenture
• Finalist: NTT DATA Business Solutions
• Finalist: Reply

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Partner Solution Success

• Winner: Pricefx
• Finalist: Smart Energy Systems
• Finalist: Mediafly

优蜜传媒Global 优蜜传媒Customer Experience Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: NTT DATA Business Solutions
• Finalist: All for One Group
• Finalist: Deloitte

Intelligent Spend and Business Network

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Sales Success Midmarket

• Winner: NTT DATA Business Solutions
• Finalist: Seidor
• Finalist: apsolut

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Sales Success Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: apsolut

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Customer Success Management

• Winner: Seidor
• Finalist: NTT DATA Business Solutions
• Finalist: Deloitte

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Delivery Quality

• Winner: Accenture
• Finalist: Deloitte
• Finalist: PwC

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Partner Solution Success

• Winner: Docusign
• Finalist: Icertis
• Finalist: Project44

优蜜传媒Global Intelligent Spend and Business Network Partner Excellence Award 2024 for Intelligent Enterprise Value Realization

• Winner: Deloitte
• Finalist: Delaware
• Finalist: PwC

As we navigate this brave new world of business AI, 优蜜传媒partners are playing an essential role as equal parts technology disrupters, trusted advisors, and innovation multipliers. They work and live at the edge, breaking technology rules with every new solution and innovation they bring to the table. These companies are passionate about their AI-driven solutions, which will provide what 优蜜传媒manufacturing customers want most for their businesses nowadays: more efficiency, accuracy, and agility in their production operations and supply chains. Their energy and passion are positioning them to redefine the rules of engagement regarding how partner ecosystems work.

It doesn鈥檛 matter what kind of partner you are 鈥� you could be on the build, implement/service, or sell sides of the 优蜜传媒partner ecosystem, the opportunities to innovate, and co-innovate with 优蜜传媒and other partners, solutions that bring value to customers in discrete manufacturing industries are as limitless as our imaginations. It鈥檚 an exciting time to be an 优蜜传媒industry partner.

Innovative Solutions from 优蜜传媒and Partners Give Our Manufacturing Customers a Competitive Edge

Giving our manufacturing customers the business AI solutions they need to thrive in highly competitive and often volatile markets is an absolute must. Whether those solutions are developed by an 优蜜传媒partner, 优蜜传媒itself, or collaboratively is secondary.

This new drive to co-innovate on our customers鈥� behalf is creating opportunities for partners to develop and deliver industry innovations in three areas of discrete manufacturing:

1. Solutions that enable efficient, accurate, and agile manufacturing and supply chains by integrating processes, removing data silos, and seamlessly connecting manufacturing and supply chain applications with the whole of the business.
2. Solutions that improve decision-making by using AI to analyze data from internal and external sources in context and produce insights that increase manufacturing operations’ resilience and help customers strike the right balance among cost, sustainability, and customer satisfaction.
3. Solutions that promote collaboration within a business ecosystem.听Many of the company executives I鈥檝e spoken with recently wanted to talk about Manufacturing-X, the growing cross-industry initiative in which companies across various manufacturing value chains come together within a global business ecosystem to define a standard that enables them to share production and supply chain data across platforms and technology to further increase resilience, sustainability, and competitiveness.

We are bringing this customer-focused, partner-driven approach to life this week at Hannover Messe, bringing center stage the latest, most compelling innovations to emerge from 优蜜传媒and our partner ecosystem, across both discrete and process manufacturing 鈥� many embedded with business AI.

Some of the showcases that have been developed collaboratively in action include:

• Modular manufacturing that orchestrates production cells with a hard independent fleet manager
• High-speed bottling that captures traceability data and in-line quality assurance
• A centralized operations control center听that manages an offsite process production line
• AI-enhanced visual inspection and guided instructions during component assembly
• A quick guided journey through an Industrial Metaverse, showing how assets inside a power plant can be intelligently and remotely managed

优蜜传媒partners are playing an integral part in our presence at Hannover Messe, just as they are in our overarching industry vision. Partners including Accenture, Camelot ITLab, Cideon Software & Services, FORCAM, Kinexon, Systema, and TeamViewer are all exhibiting their solutions alongside their 优蜜传媒counterparts, demonstrating the true power of partnership and innovation at every turn.

By leveraging resources like the new 优蜜传媒AI Launchpad and generative AI hub, our partners will introduce industry innovations that will add immediate value for customers in the discrete and process manufacturing space. Hence, they have the intelligent digital tools they need to be future-ready.

Kinexon鈥檚 OS extension to the 优蜜传媒Digital Manufacturing solution is one example. Kinexon OS orchestrates the shop floor and automates previously manual processes, improving production speed, quality, and asset utilization. It is providing customers with an essential pathway to modular production and autonomous manufacturing.

For those of you at the event, stop by the 优蜜传媒space and experience innovation and partnership in perfect harmony firsthand. An electric injection molding machine developed by Fanuc with support from partner Syntax will be cranking out made-to-order drinking vessels.

Come enjoy a cup of inspiration on us. It鈥檚 a small but meaningful taste of what鈥檚 possible for partners in our collaborative, customer-focused, and business AI-driven cloud ecosystem.

Sven Denecken is senior vice president and chief marketing and solutions officer for Industries & CX at SAP.

Contracts govern every dollar in and out of the enterprise and provide a legal framework for ongoing business relationships. This makes contract data one of the most valuable assets to inform decision-making and accelerate strategic outcomes for enterprises.

According to estimates, poor contract management can cost companies nearly 9% of their bottom line, creating significant revenue leakage alongside the risk and compliance concerns that come with a lack of visibility into commercial agreements.

优蜜传媒understands the value of balancing risk and profitability in the contracting process. To complement our solutions and provide additional advanced contract management capabilities to our customers, we partner with Icertis in a joint development effort that includes technological integration between 优蜜传媒and Icertis solutions. This innovation complements a full suite of integrations designed to help 优蜜传媒customers turn contracts into strategic assets. It can enable global enterprises to realize the true intent of their commercial agreements while managing and automating core processes with their 优蜜传媒solutions.

Introducing the Latest Version of Icertis Contract Intelligence for 优蜜传媒S/4HANA

One outcome of our joint development efforts with Icertis is the latest version of (Buy Side), an 优蜜传媒endorsed app available on 优蜜传媒Store. at 优蜜传媒Sapphire in 2023, the solution integrates 优蜜传媒S/4HANA and the Icertis contract lifecycle management (CLM) platform. It can empower procurement teams to realize more profitable and compliant sourcing processes by optimizing supplier relationships and accelerating source-to-pay cycle times.

The new iteration of Icertis Contract Intelligence for 优蜜传媒S/4HANA takes the integration one step further, deepening the connection with 优蜜传媒S/4HANA for enterprise contract management. This can enable greater efficiency and visibility along with the ability to create a legal transaction in 优蜜传媒S/4HANA that can automatically initiate a contract in the Icertis solution. Through richer contract data pools and seamless connectivity across the agreement lifecycle, procurement decision-makers can track obligations after the contract is signed, discover clauses, and negotiate more beneficial commercial terms to mitigate revenue leakage and ultimately create cost savings for their enterprises.听听听

Expanding Our Partnership to Benefit 优蜜传媒Customers

Icertis and 优蜜传媒 in 2022 and have continued to provide automation and analytics at scale by connecting AI and data that represents every business transaction within ERP, finance, procurement, sales, and HR solutions from SAP. Additional 优蜜传媒endorsed apps available on 优蜜传媒Store include , , and . Each solution is designed to provide enterprise leaders with a deeper understanding of what鈥檚 driving their business, as well as powerful new levers to steer future success.

To learn more about the transformative capabilities of 优蜜传媒S/4HANA with Icertis Contract Intelligence, .

Priya Wenzel is vice president and global head of Partner Ecosystem Success for Digital Supply Chain and Intelligent Spend & Business Network Solutions at SAP.

For decades, our partners have leveraged their industry expertise and technological know-how to bring immense value to companies of all sizes. They possess a rare fusion of deep industry insights and technological expertise, which they leverage to guide businesses through the delicate process of modernization while ensuring that the essence of their identity remains intact.

We recently how they鈥檙e helping customers take better advantage of their organization鈥檚 data. Our partners have observed a significant shift in the way data is perceived and utilized. It’s no longer just a byproduct of business operations but a core asset that, when effectively distributed and made accessible, can revolutionize customer experiences and enable a more strategic, company-wide approach to decision-making.

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However, the mere availability of data is not a panacea. The crux of the matter is transforming data into actionable insights. This is where our partners excel, mapping out advanced use cases and facilitating the transition to cutting-edge platforms like 优蜜传媒Datasphere and 优蜜传媒Analytics Cloud. These solutions can empower organizations to evolve into entities where data is not just present but central to every action and decision.

The practical implications of data are vast and deeply rooted in the operational successes of our clients. AI, for instance, is a frontier rich with potential, but its success is inextricably linked to the quality and accessibility of data. Recognizing this, 优蜜传媒partners are investing in building AI capabilities that can not only propel new business functions but also deliver substantial value.

Another key area of focus for our partners is the concept of a business data fabric, which is critical in developing a flexible enterprise architecture. Such an architecture allows for co-innovation and customization of solutions, ensuring that data is not just an afterthought but a driving force in business operations.

The journey toward a data- and AI-centric business model is an ongoing one, marked by evolving needs, emerging challenges, and a relentless pursuit of innovation. The ultimate aim is to convert potential into lasting business success.

The essence of our relationship with our partners is rooted in a shared vision. We are united in our pursuit of discovery, innovation, and improvement as we navigate the future together. Be sure to with our seven strategic partners and discover how the can help your company become a data-driven organization.

Karl Fahrbach is chief partner officer at SAP.

SAP鈥檚 ecosystem plays a key role in our vision to enable every organization and every industry to become a network of intelligent, sustainable enterprises. Through their unique industry expertise, implementation methodologies, complementary solutions, and commitment throughout the Customer Value Journey, partners help customers thrive and succeed with SAP.

Across 26 categories in the areas of Customer Success, Intelligent Enterprise Realization, Sustainability, and Social Impact, partners are recognized for their outstanding contributions, exponential growth, and simplification. Through delivering cloud innovations that help customers achieve their goals, these partners exemplify dedication to teamwork and embody our vision for partnering excellence.

Twenty-five of the 2024 winners and finalists were selected from SAP鈥檚 wide-ranging partner base, using system-generated data on core metrics and key performance indicators. A steering committee of global 优蜜传媒representatives reviewed, vetted, and ranked the achievements according to our internal criteria, which aligned with SAP鈥檚 communicated business strategies.

The only exception is the Social Impact category, which recognized a partner鈥檚 lasting societal impact by leveraging 优蜜传媒innovation with concrete results. Partner nominations were evaluated and ranked by a panel of jurors consisting of 优蜜传媒internal and third-party representatives.

Winners and finalists for all categories will receive a communication package to help them promote their success to their customers, prospects, and the media, including logos for online and physical marketing vehicles. To increase their global exposure, 优蜜传媒will list the winners and finalists on its Web site for an entire year, in addition to running a comprehensive campaign that promotes these winners and finalists to joint prospects and customers.

Congratulations to the ! We look forward to celebrating your success at 优蜜传媒Partner Connect and 优蜜传媒Sapphire.

Karl Fahrbach is chief partner officer at SAP.

WALLDORF and SANTA CLARA, Calif. 鈥� (NYSE: SAP) and (NASDAQ: NVDA) today announced a partnership expansion focused on accelerating enterprise customers鈥� ability to harness the transformative power of data and generative AI across SAP鈥檚 portfolio of cloud solutions and applications.

The companies are collaborating to build and deliver 优蜜传媒Business AI, including scalable, business-specific generative AI capabilities inside the Joule copilot from 优蜜传媒and across SAP鈥檚 portfolio of cloud solutions and applications 鈥� all of which are underpinned by the 优蜜传媒generative AI hub. The generative AI hub facilitates relevant, reliable and responsible business AI and provides instant access to a broad range of large language models (LLMs).

听As part of SAP鈥檚 ongoing initiative to build generative AI directly into the applications that power the world鈥檚 businesses, the partnership aims to help customers adopt generative AI capabilities at scale across their organizations. 优蜜传媒will use to fine-tune LLMs for domain-specific scenarios and deploy applications with new 鈩� microservices. 优蜜传媒and NVIDIA plan to make the new integrated capabilities available by the end of 2024.

鈥淓nterprise customers want to leverage state-of-the-art technology that delivers real business value,鈥� said Christian Klein, CEO and Member of the Executive Board of 优蜜传媒SE. 鈥淪trategic technology partnerships, like the one between 优蜜传媒and NVIDIA, are at the core of our strategy to invest in technology that maximizes the potential and opportunity of AI for business. NVIDIA鈥檚 expertise in delivering AI capabilities at scale will help 优蜜传媒accelerate the pace of transformation and better serve our customers in the cloud.鈥�

鈥溣琶鄞絠s sitting on a gold mine of enterprise data that can be transformed into custom generative AI agents to help customers automate their businesses,鈥� said Jensen Huang, founder and CEO of NVIDIA. 鈥淭ogether, NVIDIA and 优蜜传媒will bring custom generative AI to the thousands of enterprises around the world that rely on 优蜜传媒to power their operations.鈥�

Harnessing Business Data and Generative AI to Advance Customer Insights

优蜜传媒and NVIDIA plan to collaborate to integrate generative AI into cloud solutions from SAP, which include the latest release of the 优蜜传媒Datasphere solution, 优蜜传媒Business Technology Platform (优蜜传媒BTP) and RISE with SAP.

优蜜传媒plans to build additional generative AI capabilities within 优蜜传媒BTP using NVIDIA鈥檚 generative AI foundry service, featuring AI supercomputing, software and NVIDIA AI Foundation models. These new capabilities are designed to be the basis of SAP鈥檚 development and deployment of generative AI for customers and is expected to be accessible in the generative AI hub in 优蜜传媒AI Core and 优蜜传媒Datasphere.

Additional generative AI initiatives include:

• New capabilities for the Joule copilot: Joule can leverage (RAG) capabilities built by NVIDIA and SAP, which can be deployed on leading hyperscalers or SAP鈥檚 own cloud environments. As a natural-language, generative AI copilot, Joule helps customers unlock the potential in their business by automating time-consuming tasks and quickly analyzing business-critical data to deliver more intelligent, personalized experiences.
• Innovative use cases leveraging 优蜜传媒S/4HANA Cloud, 优蜜传媒SuccessFactors and 优蜜传媒Signavio: 优蜜传媒and NVIDIA are exploring more than 20 generative AI use cases where the companies can combine assets to simplify and enhance digital transformation. Among these are generative AI features that can automate enterprise resource planning with intelligent invoice matching in 优蜜传媒S/4HANA Cloud; improve human resources use cases leveraging 优蜜传媒SuccessFactors; and accelerate new generative AI insights from 优蜜传媒Signavio to better process business recommendations and optimize SAP鈥檚 customer support processes.
• Unifying AI data sources with 优蜜传媒Datasphere: Built on 优蜜传媒BTP, 优蜜传媒Datasphere enables integration and a unified view of semantically rich 优蜜传媒data with third-party data across the enterprise landscape to help customers adapt faster to market changes and make more efficient and better informed decisions. With 优蜜传媒Datasphere, customers can confidently access a high-quality data fabric using AI and machine learning (ML) models. To accelerate SAP鈥檚 federated machine learning (FedML) capabilities for 优蜜传媒Datasphere, NVIDIA and 优蜜传媒are facilitating easier access to data for data scientists and enhancing ML workload performance with the support of NVIDIA accelerated computing platforms and NVIDIA AI Enterprise data science software such as 鈩�.
• Using LLMs for the ABAP programming language: To aid developers in creating domain-specific language code, 优蜜传媒plans to use NVIDIA AI foundry services to assist in fine-tuning LLMs. This will build on SAP鈥檚 use of generative AI models to assist developers who use ABAP through the company鈥檚 ABAP Cloud model and 优蜜传媒Cloud Application Programming model.

NVIDIA AI Enterprise Powers Production-Grade Generative AI Across Cloud Solutions from SAP

Once models are ready for deployment in cloud solutions from SAP, 优蜜传媒plans to use NVIDIA AI Enterprise software, including NVIDIA NIM inference microservices and NVIDIA NeMo Retriever鈩� microservices. NVIDIA NIM can be used to accelerate and maximize inference performance across the accelerated infrastructure from SAP. Using NVIDIA NeMo Retriever microservices, 优蜜传媒plans to add RAG capabilities that enable generative AI applications to more securely access data running on 优蜜传媒software to improve accuracy and insights. Customers can plan to use RAG on both 优蜜传媒and third-party data.

To learn more about the 优蜜传媒and NVIDIA partnership, .

Visit the 优蜜传媒News Center. Follow 优蜜传媒at.

About NVIDIA

Since its founding in 1993, (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company鈥檚 invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and is fueling industrial digitalization across markets. NVIDIA is now a full-stack computing infrastructure company with data-center-scale offerings that are reshaping industry. More information at.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .

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Global Customer Center: +49 180 534-34-24
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For further information, contact:
SAP: Scott Malinowski, +1 (617) 538-6297, scott.malinowski@sap.com
优蜜传媒Press Room; press@sap.com
NVIDIA: Shannon McPhee, +1 (310) 920-9642, smcphee@nvidia.com

Certain statements in this press release including, but not limited to, statements as to: the benefits, impact, performance, features, and availability of NVIDIA鈥檚 products and technologies, including NVIDIA鈥檚 generative AI foundry service, NVIDIA NIM microservices, NVIDIA DGX Cloud AI supercomputing, NVIDIA AI Enterprise software, and NVIDIA AI Foundation models, NVIDIA accelerated computing platforms, NVIDIA AI Enterprise data science software such as NVIDIA RAPIDS, RAPIDS cuDF and cuML, NVIDIA NeMo Retriever microservices; NVIDIA鈥檚 partnership with SAP, the benefits and impact of such partnership, and the features and availability of its services and offerings; 优蜜传媒sitting on a gold mine of enterprise data that can be transformed into custom generative AI agents to help customers automate their businesses; and NVIDIA and 优蜜传媒bringing custom generative AI to the thousands of enterprises around the world that rely on 优蜜传媒to power their operations are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners’ products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the most recent reports NVIDIA files with the Securities and Exchange Commission, or SEC, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on the company’s website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2023 Annual Report on Form 20-F.

漏 2024 优蜜传媒SE and NVIDIA Corporation. All rights reserved.

优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

NVIDIA, the NVIDIA logo, DGX, NVIDIA NeMo Retriever, NVIDIA NIM, and RAPIDS are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated. 优蜜传媒, pricing, availability, and specifications are subject to change without notice.

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If you ask a quantum researcher what keeps them awake at night, error correction might be their likely answer. And so, while quantum computing still makes great strides, the quantum advantage can sometimes be overstated in the press. To mitigate this, however, a new type of quantum-inspired computing is coming of age. What started as simulated annealing has given rise to dedicated simulated annealing machines. These typically work on optimization problems, finding the best way to do something.

Harnessing Fujitsu鈥檚 Digital Annealer Unit for Efficient Optimization

(DAU) is a quantum-inspired machine. It works by finding the optimal combination when presented with a list of possible combinations, and it works fast. Last year, 优蜜传媒ran a proof of concept with Fujitsu to test and benchmark its DAU 鈥� with some promising results.

As mentioned in a recent , the DAU was tested against some rather abstract but standardized research problems from the (QPLIB). We also tested the possibility to seamlessly integrate 优蜜传媒solutions with the DAU, proving a simple execution to start. As a result, 优蜜传媒was able to demonstrate that the DAU has real potential and marks an important milestone in the progress of quantum-inspired computing towards practical, real-world, standard business solutions. We are currently working with Fujitsu to extend this potential to other optimization problems, like creating more efficient for manufacturing, , and ultimately an even broader use case application.

While still a proof of concept, these connections and benchmarking results demonstrate the potential for simulated annealing to deliver on real-world problems, such as balancing the load across all manufacturing tool sets, by using the DAU as a machine dedicated to the task of optimization, rather than a universally reprogrammable computer.

As a world-leading enterprise application provider, 优蜜传媒continues to help innovate and bring the benefits of quantum-inspired computing to customers through our solutions.

Benchmarking Against Current Optimization Methods

Before committing more resources, 优蜜传媒wanted to test the DAU against problems that serve as industry or academic standards for optimization. This is where the QPLIB comes in. It is essentially a huge repository of math problems, none of which are mapped to potential use cases but all of which can determine what kind of problems the DAU might excel at. The advantage of this approach is that it allows us to benchmark against current optimization methods, although the use case context has been removed. Take the example of a drug trial, where scientists test the new drug in test tubes against drugs already on the market. It may not show side effects, but it will show whether it鈥檚 worth risking trials on living subjects.

The DAU takes a Quadratic Unconstrained Binary Optimization (QUBO) problem as its input, which sets up the cost-benefit matrix. It then outputs a string of 1鈥檚 and 0鈥檚, telling the user whether it is optimal to include, for example, a unit of stock, where the variance is to be minimized. The key is that it must either be faster or output a more optimal solution.

Most quantum computers run their . Fujitsu鈥檚 approach was inspired by quantum annealing, a technique that specializes entirely in optimization. Although quantum annealing makes great progress in the number of qubits (quantum bits), it is subject to similar limitations of error. The advantage of Fujitsu鈥檚 quantum-inspired approach is that it relies on existing hardware, eliminating the need for expensive cryogenic cooling.

It is SAP鈥檚 sincere hope that this quantum-inspired optimization can help our customers bridge the optimization gaps until quantum hardware becomes more reliable. The incorporation of Fujitsu’s DAU into 优蜜传媒technology helps establish a platform designed to tackle the impending gaps in the years ahead. This remarkable advancement is a key achievement in SAP’s journey towards the next era of enterprise software, aiming to enhance business operations and foster value creation.

Together, 优蜜传媒and Fujitsu are pushing the boundaries and redefining what is possible, as the industry looks to a future transformed by the advancements in quantum-inspired computing.

Paul McElligott is a fellow in the Quantum eXplorers Group at SAP.

These organizations exemplify resilience and innovation. Despite macro challenges and an unpredictable business climate, they harness technology, culture, and sometimes pure grit to address some of the world鈥檚 biggest challenges. We at 优蜜传媒are honored to be part of their journey. With our help, they develop business processes, solutions, and services to better serve their customers, operations, and communities around the world.

Real-World Problems, Real-Life Solutions

For the past 11 years, 优蜜传媒has run the prestigious 优蜜传媒Innovation Awards, proudly recognizing top global innovators that use 优蜜传媒solutions to make the world a better place. Our distinguished judges of industry thought leaders, influencers, community members, and 优蜜传媒experts have carefully reviewed 160 entries to determine the 2024 优蜜传媒Innovation Award .

These organizations are setting the standards in improving operations across the value chain, boosting employee and customer experiences, shaping a sustainable future, and much more. A huge congratulations to all of our ! I know I speak for everyone involved when I say I can鈥檛 wait to find out this year鈥檚 winners.

30 Winners Across Seven Categories

Judging for the 优蜜传媒Innovation Awards is based on a few big elements: the creativity of an organization鈥檚 use case, the tangible outcomes, and their innovation in employing AI technologies and cloud solutions from SAP. We highlight winners in the following seven categories:

• Business Innovator: This category focuses on how customers are transforming their supply chain, processes, or business networks using cloud solutions from SAP.
• Industry Leader: Customers are recognized for employing our solutions to address big challenges in their industries and disrupting the way their industries have traditionally conducted business.
• Experience Wizard: This one focuses on customers achieving tangible business transformation using our cloud solutions to delight their employees and customers.
• Sustainability Hero: To be honored here, customers must be actively committed to sustainability with leading-edge solutions.
• Services Supernova: Customers are recognized for outstanding achievements in transforming businesses into sustainable enterprises. They鈥檝e exceeded their business goals, optimized IT resources, increased user enablement, and improved productivity or learning using RISE with 优蜜传媒or Cloud Success Services.
• Transformation Titan: How do you become a titan? Demonstrate exceptional innovation and transformational leadership in using 优蜜传媒Business Technology Platform (优蜜传媒BTP). Selected customers are employing the full portfolio of 优蜜传媒products.
• Partner Paragon: This category highlights how partners accelerate the adoption of 优蜜传媒BTP by developing a monetized application that has been deployed by customers.

Continuing the Celebration

优蜜传媒Innovation Awards represent an amazing opportunity to learn, be inspired by, and celebrate the unique and innovative ways our customers and partners are making a difference and we look forward to celebrating the winners on April 10!

Do you know of a customer or partner that would be a good candidate for next year鈥檚 优蜜传媒Innovation Awards? Or do you just want to learn more about the awards, the finalists, and the winners when they鈥檙e announced? Join us and showcase your innovation story! .

Dorit Shackleton is senior vice president and head of Global Customer Adoption and Events Marketing at SAP.

优蜜传媒AppHaus locations are customer-facing sites that represent the next step in SAP鈥檚 evolution of innovating with customers by putting the human experience first. The first 优蜜传媒AppHaus was established in 2013. Today, the network is 23-strong across the globe, including three SAP-driven and 19 partner-driven locations.  

At the heart of is the belief that innovation requires a multidisciplinary team, a creative environment, and a human-centered approach to ensure innovation meets real-world needs. This combines design thinking and architecture thinking to make sure solutions are experientially desirable, technologically feasible, and financially viable. In short, the three success ingredients are people, process, and place.

鈥淭he award-winning human-centric approach to innovation that we and selected 优蜜传媒partners apply in customer engagements creates significantly higher business outcomes,鈥� states Birgit Fien-Schmalzbauer, global head of the 优蜜传媒AppHaus Partner Network. 鈥淚nvolving end users, IT, and the business of the customer in a systematic way, for example, leads to higher user satisfaction and less training effort for newly introduced solutions. It supports customers in leveraging the opportunities brought about by the newest technologies, such as 优蜜传媒Business AI, even in the short term.鈥�

The next growth region for extending 优蜜传媒AppHaus Network will be North America. The high demand for human-centric customer engagements led to the decision to further expand the reach of the current network representation in North America consisting of three locations:

• , currently under renovation
• , Canada, partner-run
• , U.S., partner-run

鈥淐ustomers in North America, like our customers in other regions, are looking for support to keep up with changing market environments and state-of-the-art technologies along their business transformation journey,” states Thorsten Leiduck, global head of 优蜜传媒Business Technology Platform Ecosystem at SAP. “The services offered by partner members of 优蜜传媒AppHaus Network provide our clients with the benefits of a human-centered innovation approach that leverages the power of 优蜜传媒Business Technology Platform. Customers gain a significant competitive advantage by embracing a culture of innovation and improving their business processes through 优蜜传媒technologies.鈥�

鈥淥ur partners are qualified and trained in our innovation approach and can therefore enable customers to leverage 优蜜传媒Business Technology Platform for their best benefit,鈥� adds Carlos Estala Velasco, regional lead of 优蜜传媒AppHaus Partner Network Americas, SAP. 鈥淚 am looking forward to continuing to drive the Americas chapter of 优蜜传媒AppHaus Network and expanding innovation opportunities for our regional customers.鈥�

Interested partners are invited to apply. To do so, visit and choose 鈥淕et in Contact鈥� to request the submission template or more information.听Submissions are open until April 30, 2024.

Svenja Mueller is program manager for 优蜜传媒AppHaus Network.

Like other industrial nations, Japan has been facing massive demographic challenges in its agriculture sector. An aging population and a lack of younger individuals entering the sector to replace them have led to farms being abandoned and fields lying fallow.

Japan鈥檚 government has realized the demographical issue, of course, as it touches not only the agricultural sector. To revitalize rural areas and stem the rural exodus, the government launched a national action plan.

In alignment with this action plan, 优蜜传媒Japan has joined the effort of encouraging rural communities to thrive by launching a co-innovation project with PSI, an 优蜜传媒partner, and the local government of the town of Minano.

Digitizing the Agricultural Sector

The small town of Minano is located in the hills of Saitama Prefecture, about two hours from Tokyo. While the south of this prefecture is largely a suburb of the Tokyo area, the west, approaching Mt. Fuji, is still very rural and thinly populated. A former center of silk industry, the region on average is sunny and warm but can get lots of snow in winter.

鈥淔arms in this area are traditionally small and dispersed, located between forests and mountains,鈥� says Yoshihisa Horiguchi, chairman of MINNANO Future Create. 鈥淏ig supermarkets and retailers overlook them. Nowadays, the farmers cultivate rice and vegetables in small amounts to consume themselves, sell to their neighbors, or send to their children or grandchildren that live in cities.鈥�

Since 1950, Minano has lost roughly one-third of its population, largely due to the decline of the agricultural sector. Today, it counts about 10,000 inhabitants.

鈥淵oung people often migrate to urban areas for better education and employment opportunities,鈥� Horiguchi explains. 鈥淲here 50 years ago, a farm may have relied on 20 young workers, now only two elderly workers are left.鈥�

Digitization is one obvious approach that may help prevent those areas from depopulating completely.

鈥淏ut while large-scale farms benefit from the economic feasibility of applying robotics and the like, it is financially and logistically challenging to apply such technologies to small-scale dispersed farms,鈥� Horiguchi says.

Horiguchi, the owner of an automotive parts manufacturing company, co-founded the local initiative MINNANO Future Create in 2019 to solve the challenges resulting from population loss. Its members range from elderly individuals to young residents, forming a diverse group of individuals, including pharmacists, architectural designers, and other professions, all living in the town.

For one of its projects, the Minano Digital Eco Farm, it partnered with 优蜜传媒Co-Innovation Lab.

IoT Solution for Monitoring Agriculture

The Minano Digital Eco Farm project aims to build a communication platform that connects farmers and urban residents as well as small-scale dispersed farms to major supply chains, forming a portfolio that coexists with existing large-scale farms. In alignment with the United Nations’ Sustainable Development Goals (SDGs), the project will help overcome supply chain disruptions due to food shortages and crop failures due to abnormal weather, conflicts, disasters, and more.

For this vision to become a reality, Internet of Things (IoT) sensors were distributed in various locations and managed remotely from headquarters.

鈥淭he idea was to have an IoT solution running on 优蜜传媒Business Technology Platform (优蜜传媒BTP) that would help monitor all the agricultural processes,鈥� says Atsushi Minakuchi, senior solution specialist at 优蜜传媒Co-Innovation Lab in Japan.

优蜜传媒Co-Innovation Lab partnered with PSI, which brought in the Digital Material Controller (DMC), an all-in-one compact edge controlling server that enables easy setup of a ubiquitous IoT environment. And, due to the cooperation with 优蜜传媒Co-Innovation Lab, the DMC has also obtained 优蜜传媒certification.

鈥淢any IoT sensors lack cybersecurity functions,鈥� Mitsuhiro Yamazaki, senior advisor and former president of PSI, says. 鈥淗owever, by connecting sensors to a DMC with cybersecurity capabilities, it becomes possible to securely store locally collected data on the DMC, safely transmit to 优蜜传媒BTP, and accumulate, analyze, and utilize data from the DMC. This enables seamless and easy integration between the 优蜜传媒core system and the IoT system.鈥�

鈥淐ollaboration with 优蜜传媒Co-Innovation Lab has significantly expanded the application possibilities of DMC,鈥� Masaki Fukui, former PSI Cyber Security Lab director and now with the Ministry of Internal Affairs and Communication, says. 鈥淕lobal users of 优蜜传媒now could have the opportunity to easily implement and utilize a ubiquitous supply chain platform through the combination of DMC and 优蜜传媒BTP.鈥�

Through integration with 优蜜传媒BTP, the deployment locations can then be displayed and monitored on a dashboard.

The idea is for citizens living in the city to enter a service contract with a rural farm or supplier and to connect via a technology platform to remotely monitor and support agricultural processes. In return, they receive part of the crops 鈥� freshly delivered to their homes in the city.

So far, two proofs of concept for farms have been completed between March 2019 and November 2022, as well as one proof of concept for a miso factory. Agriculture and rural industry are only two fields of application. Future projects could include schools, hospitals, stores, and elder care facilities.

Strengthening Rural Appeal for Inland Tourism

As a corporate social responsibility project, the Minano Digital Eco Farm came to life through the voluntary engagement of 优蜜传媒employees in Japan who supported the project on top of their regular work.

The project is supported by a government program unique for Japan, the so-called hometown tax payment, which makes it possible for citizens to choose and support the region they were born and raised in or a community they wish to engage with.

鈥淭he possibility of hometown tax payment is very popular among Japanese people,鈥� Hidenori Kurosawa, vice governor of Minano, explains. 鈥淭o us in rural regions, it seems that this played a significant role in creating an interest in the countryside. People want to get to know and support local towns.鈥�

Indeed, the appeal of small, thinly populated communities surrounded by beautiful forest landscape hasn鈥檛 gone unnoticed by Japanese inland tourists.

Kurosawa says: 鈥淲e wish to make Minano appealing to visitors by offering return gifts that provide an experience 鈥� that allow visitors to come to the town, interact with the locals, and experience things that are unique to this place.鈥�

The Minano Digital Eco Farm project aligns well with this strategy. Not only does it promote Minano’s charm but, by expanding initiatives, it addresses local challenges such as reclamation of abandoned farmland, increased self-sufficiency in food, reduction of CO2 emissions, and improved profitability in agriculture.

鈥淲e have great expectations that this initiative will contribute to addressing the town’s challenges and advancing the UN SDGs,鈥� Kurosawa states. 鈥淲e express our sincere gratitude to the volunteers from 优蜜传媒Japan who provided invaluable assistance in bringing the Minano Digital Eco Farm project to life.鈥�

鈥淢INNANO鈥� means 鈥渇or everyone鈥� in Japanese and is pronounced the same way as the name of the town. Fukui from the Ministry of Internal Affairs and Communication explains the idea behind that name: 鈥淥ne action can have multiple meaningful impacts. The issue of unseen small-scale dispersed farms facing economic challenges can be witnessed around the globe. By collaborating with SAP, we hope to inspire rural communities beyond our own prefecture, maybe even beyond Japan.鈥�

As longtime partners, 优蜜传媒and Mercedes-Benz have a history of shared knowledge for mutual competitive advantage. The fleet management program is grounded in the companies鈥� similar business philosophies and product road maps. 

Mercedes-Benz has committed to move the company鈥檚 B2B business to 100% digital and plans to sell 25% of all new cars online by 2025. The company selected to help support this mission. It will create a future-proof composable commerce portfolio designed to reliably power the company鈥檚 digital strategy, including a standardized offering across different markets. It will also simplify processes and reduce time-to-market.

Benefits of Digitalized Fleet Management

From the 优蜜传媒employee鈥檚 perspective, ordering a company EV couldn鈥檛 be simpler. Instead of time-consuming manual research and back and forth communication with the car dealer, employees can use to order the EV they want directly from the Mercedes-Benz online catalog. They can choose the features they want, such as car make and model, color, and equipment packages, within SAP鈥檚 pre-set guidelines.

鈥淭he car configurator automates the EV selection process end-to-end, eliminating manual steps and saving time while providing the employee with a highly personalized experience,鈥� said Steffen Krautwasser, head of SAP鈥檚 global car fleet. 鈥淎utomating the approval process assures data consistency and eliminates the need for manual quality checks.鈥� 

There鈥檚 a tremendous convenience factor in captured EV data as well. In one pilot program for select EVs in SAP鈥檚 fleet, the digital twin will automatically track mileage. Drivers will no longer need to manually enter mileage every time they recharge, and 优蜜传媒can use this data to better manage the fleet.

Connected Data Drives Sustainable Business

Once ordered, EVs are tracked as assets in SAP鈥檚 financial system. After delivery, creates a digital twin that can capture relevant, secure data across the EV鈥檚 lifetime. SAP鈥檚 fleet management team can track CO2 emissions based on green energy usage, mileage, and the number of vehicles on the road. Krautwasser envisioned reporting this data to support the company鈥檚 global sustainability commitments.

鈥淧erformance data from the EV digital twin can help corporate fleet managers guide employees in choosing the best vehicle for their driving needs,鈥� said Krautwasser. 鈥淥ver time, drivers can better understand travel ranges between charges.鈥� 

Data is expected to help address so-called range anxiety, alerting EV drivers when their vehicle needs a charge and, most important, where to recharge. Mercedes-Benz is investing in charging infrastructure to create an ecosystem that would be integrated with public and private charge point providers in the U.S., China, and Europe.

The partnership also reflects a shared commitment to sustainability. Mercedes-Benz has committed to become carbon neutral by 2038, and transition to 100% electric vehicles by 2030 wherever possible. 优蜜传媒is transitioning the company鈥檚 vehicle fleet for employees in Germany to all EVs by 2025 as part of its corporate commitment to be carbon neutral by 2030.

Omnichannel Is Fastest Path to Customer Love

The digital experience is extremely important for customers who expect convenience and quality. Organizations in many industries have shifted to an omnichannel strategy that offers people their preferred experience, whether online or in-person, building brand loyalty and repeat business.

鈥淲e want to provide a seamless journey for employees as they research, select, purchase, and enjoy their vehicle,鈥� said Krautwasser. 鈥淭he most exciting part of our EV fleet management strategy is how we can use our knowledge to enhance the employee experience. Through data and digital services, we can get closer to our employees and act quickly based on their feedback, making improvements and introducing new offerings that keep us on top of trends and support SAP鈥檚 sustainability commitment.鈥�

EVs represent a profound business model shift for the entire automotive supply chain as automakers sell direct to customers, provide digital services from vehicle data, and explore new revenue opportunities. It鈥檚 clear that Mercedes-Benz and 优蜜传媒are going the distance for a sustainable and satisfying driving experience.

Susan Galer is a communications director at SAP. Follow her @smgaler.
Top photo courtesy of 优蜜传媒employee Jude Calvin Parong.

At the beginning of each year, winners are announced at local kick-off events for the value they deliver to customers. These partners are essential in empowering customers to transform their business and harness cloud innovation for future success. This esteemed recognition in front of peers serves as a testament to the work and impact of these top performers, inspiring continued innovation for the new year.

Recipients are selected from SAP鈥檚 wide-ranging partner base, using system-generated data on key metrics. A steering committee of regional 优蜜传媒representatives review, vet, and rank the achievements according to the internal criteria as it aligns with SAP鈥檚 communicated business strategies.

Congratulations to the 2024 winners!

优蜜传媒Regional Awards for Partner Excellence in 2024

Recipients by Region

North America

• 优蜜传媒North America Award for Partner Excellence 2024 for Emerging Enterprises: NTT DATA Business Solutions
• 优蜜传媒North America Award for Partner Excellence 2024 for Public Cloud: Sapphire Systems
• 优蜜传媒North America Award for Partner Excellence 2024 for Highest Cloud Revenue: Cognitus
• 优蜜传媒North America Award for Partner Excellence 2024 for Marketing: Argano
• 优蜜传媒North America Award for Partner Excellence 2024 for Indirect Customer Success Stories: Beyond Technologies
• 优蜜传媒North America Award for Partner Excellence 2024 for Service: Answerthink
• 优蜜传媒North America Award for Partner Excellence 2024 for Cloud Delivery: Syntax
• 优蜜传媒North America Award for Partner Excellence 2024 for Cloud Renewal: NTT DATA Business Solutions

Asia Pacific Japan (APJ)

• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒Business Technology Platform Current Cloud Contribution: Accenture
• 优蜜传媒APJ Award for Partner Excellence 2024 for Global Strategic Services Partner: Accenture
• 优蜜传媒APJ Award for Partner Excellence 2024 for Regional Strategic Services Partner: ABeam Consulting
• 优蜜传媒APJ Award for Partner Excellence 2024 for RISE with 优蜜传媒鈥� Cloud Contribution: Accenture
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒S/4HANA Cloud Public Edition 鈥� Cloud Contribution: PwC
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒S/4HANA Cloud Public Edition 鈥� Net New Name: Sar India Digital Private Limited
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒SuccessFactors Solutions 鈥� Cloud Contribution: Deloitte
• 优蜜传媒APJ Award for Partner Excellence 2024 for Intelligent Spend and Business Network 鈥� Cloud Contribution: EY
• 优蜜传媒APJ Award for Partner Excellence 2024 for Partner-Led Business: NTT DATA
• 优蜜传媒APJ Award for Partner Excellence 2024 for New Cloud Partner: STL Digital Limited
• 优蜜传媒APJ Award for Partner Excellence 2024 for RISE with 优蜜传媒S/4HANA 鈥� Customer Excellence: PwC
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒S/4HANA Cloud Public Edition 鈥� Customer Excellence: NTT DATA
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒SuccessFactors Solutions 鈥� Customer Excellence: Deloitte
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒Business Technology Platform 鈥� Customer Excellence: Deloitte
• 优蜜传媒APJ Award for Partner Excellence 2024 for Intelligent Spend and Business Network 鈥� Customer Excellence: PwC
• 优蜜传媒APJ Award for Partner Excellence 2024 for Solution Extensions: OpenText
• 优蜜传媒APJ Award for Partner Excellence 2024 for 优蜜传媒Store: Icertis
• 优蜜传媒APJ Award for Partner Excellence 2024 for Partner Managed Cloud: Accenture
• 优蜜传媒APJ Award for Partner Excellence 2024 for Technology Adoption: VISA
• 优蜜传媒APJ Award for Partner Excellence 2024 for Consultant Capacity Building: IBM Consulting
• 优蜜传媒APJ Award for Partner Excellence 2024 for Customer Engagement Executive Capacity Building: NTT DATA
• 优蜜传媒APJ Award for Partner Excellence 2024 for Hyperscaler: Amazon Web Services

Europe, Middle East, and Africa (EMEA) North

• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Cloud Performance: Delaware Consulting
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for New Partner: Alight
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for New Business: PASaPAS
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Cloud Delivery: Delaware Consulting
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Cloud Contribution: Delaware Consulting
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Pipeline Creation: Flexso
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Business Plan Achievement: Stretch Goteborg AB
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for New Business GROW with SAP: Delaware Digital LLP
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Certifications: Capgemini
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for 优蜜传媒SuccessFactors Solutions: NorthgateArinso
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for 优蜜传媒Customer Experience: Acorel
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Intelligent Spend and Business Network: Aiden
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for 优蜜传媒Business Technology Platform: NTT DATA Business Solutions
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for 优蜜传媒Digital Supply Chain: Accenture
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for Solution Extensions: OpenText
• 优蜜传媒EMEA North Award for Partner Excellence 2024 for 优蜜传媒Store: Redwood
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for Cloud Contribution: Accenture
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for RISE with SAP: Accenture
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for Indirect Business: NTT DATA
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for 优蜜传媒S/4HANA Cloud Public Edition: Deloitte
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for Certification: PwC
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for Special Recognition: EY
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for 优蜜传媒Business Technology Platform: Capgemini
• 优蜜传媒EMEA North Award for Service Partner Excellence 2024 for Line of Business: Accenture

EMEA South

• 优蜜传媒EMEA South Award for Partner Excellence 2024 for Solution Extensions 鈥� Cloud Performance: OpenText
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for Solution Extensions 鈥� Cloud Growth: msg
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for 优蜜传媒Endorsed Apps Performance: Pricefx
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for 优蜜传媒Store Validated and Spotlight Performance: Proaxia
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for Cloud Performance: SEIDOR
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for New Business: SEIDOR
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for Marketing: Inetum
• 优蜜传媒EMEA South Award for Partner Excellence 2024 for Cloud Delivery: SEIDOR

Middle and Eastern Europe (MEE)

• 优蜜传媒MEE Award for Partner Excellence 2024 for Cloud Performance: NTT DATA Business Solutions
• 优蜜传媒MEE Award for Partner Excellence 2024 for GROW with SAP: Agilita
• 优蜜传媒MEE Award for Partner Excellence 2024 for 优蜜传媒Store: Icertis
• 优蜜传媒MEE Award for Partner Excellence 2024 for Solution Extensions: OpenText
• 优蜜传媒MEE Award for Partner Excellence 2024 for Advisor and Integrator: Accenture
• 优蜜传媒MEE Award for Partner Excellence 2024 for Cloud Delivery: All for One Group
• 优蜜传媒MEE Award for Partner Excellence 2024 for Customer Value Journey: All for One Group

Latin America and Caribbean (LAC)

• 优蜜传媒LAC Award for Partner Excellence 2024 for Intelligent Spend and Business Network: ADP Consultores Limitada
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Customer Experience: SEIDOR
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒SuccessFactors Solutions: EPI-USE
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Business Technology Platform: SEIDOR
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒S/4HANA Customer Evolution Program: BCI Consulting
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒S/4HANA Cloud Public Edition: DBR Consultoria e Tecnologia Ltda.
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Digital Supply Chain: ITS Tecnologia e Informa莽茫o Ltda.
• 优蜜传媒LAC Award for Partner Excellence 2024 for RISE with SAP: SEIDOR
• 优蜜传媒LAC Award for Partner Excellence 2024 for Partner Managed Cloud: BD Consultores
• 优蜜传媒LAC Award for Partner Excellence 2024 for Solution Extensions: Pathlock
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Store Endorsed: TeamViewer
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Store Validated and Spotlight Performance: Stratesys Tecnologias da Informacao
• 优蜜传媒LAC Award for Partner Excellence 2024 for Industry Cloud Portfolio Innovation: Workforce Software
• 优蜜传媒LAC Award for Partner Excellence 2024 for Delivery Quality: SEIDOR
• 优蜜传媒LAC Award for Partner Excellence 2024 for Customer Loyalty: Corponet Implements, S.A. de C.V.
• 优蜜传媒LAC Award for Partner Excellence 2024 for Global Strategic Service Partners: Accenture
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Business One Net New Name: Bexap
• 优蜜传媒LAC Award for Partner Excellence 2024 for 优蜜传媒Business One: SEIDOR
• 优蜜传媒LAC Award for Partner Excellence 2024 for Top Performance: Essence Var Ltda

Thi Than Thuong Tran鈥� is head of Ecosystem Advocacy and Amplification鈥� at SAP.

Throughout Croatia, some businesses are venturing to a first in the European Union: offering customers . But this 鈥渃harge while you wait鈥� initiative isn’t just about attracting new customers 鈥� it’s about integrating eco-friendly practices into daily routines for a more sustainable future.

According to Ivica Bla啪evi膰, CEO and founder of CEV Technologies d.o.o., 鈥淲hile automakers promise a more-electric future, people are interested in EVs only if they reduce fuel costs, offer convenience in refueling, enhance driving experiences, and demonstrate significant environmental contributions. This latest addition to the customer experience proves how businesses across various industries can play a pivotal role in delivering that vision.鈥�

Greening the Customer Experience with E-Mobility

The transition to a low-carbon economy presents an opportunity for Croatia to enhance citizens’ lives by reducing reliance on fossil fuels and investing significantly in renewable energy sources such as wind, solar, and hydroelectric power. The country also emphasizes energy efficiency in buildings and industries, implementing regulations to curtail energy consumption.

One initiative gaining traction thanks to Croatia鈥檚 growing desire to offer charging stations is sustainable transportation. By encouraging electric vehicle usage while advancing public transport initiatives to reduce fossil fuel dependency, the country can better align with European Union directives and foster a greener economy that champions people, businesses, and communities.

优蜜传媒partner , a rapidly growing international charge point operator and e-mobility service provider, aims to support these initiatives. The company offers bespoke e-mobility and smart energy solutions, intending to assist customers in leveraging EV charging solutions and green energy more effectively.

For sustainability-focused countries like Croatia, CEV Technologies sees enormous promise in developing solutions for many industries, including retail, hospitality, and fleet management. And it wants to apply its deep expertise in EV charging technology to create innovative e-mobility features. To realize this aim, CEV Technologies cemented strategic business relationships to help co-create smooth, intelligent, and automated charging experiences.

鈥淚n our partnership with SAP, we develop innovative and intelligent charging experiences for our customers. The focus is on integrating the charging process with individual business models to establish value-creating, end-to-end scenarios,鈥� Bla啪evi膰 explains.

To realize the potential of convenient charging within the customer experience, CEV Technologies implemented the AI-enabled capabilities of the  solution. It can support various scenarios for vehicle charging network construction, management, billing, and reimbursement. In addition, the solution helps optimize renewable energy production through greater transparency into costs, the charging process, and network usage.

But even more stunning is the opportunity to overcome one of the most significant challenges in the e-mobility market: simplifying the payment process at charging stations. Often, this involved a convoluted process requiring membership in exclusive charging networks, managing prepaid accounts, or navigating multiple apps. Now, CEV Technologies is at charging stations. This innovative move streamlines the charging and paying process, eliminating the obstacles to pushing e-mobility closer to a user-friendly, universally adaptable experience.

In return, achieving public, private, and commercial sustainability goals is within reach. Companies can develop, integrate, and adapt business models that address all types of customer needs and sustainability expectations with outcomes including:

• Speeding up onboarding of charging stations by three times through the use of templates
• 30% less effort when setting up relevant infrastructure, including back-end systems
• 20% faster ramp-up of charging stations

For Croatians, these benefits of e-mobility could bring more value to their everyday lives. Take, for example, a typical commute home from work. The navigation system of an EV can route you toward a charging station in a familiar location and effortlessly reserve it through a loyalty platform.

Plugging your EV into the charging point, you initiate the charging process on your phone and decide to capitalize on offers for a complimentary coffee and other exclusive in-store promotions. After checkout, you receive a comprehensive e-mail overview of your charging session and shopping experience and a free charging voucher for a future purchase.

While this customer experience epitomizes the harmonious fusion of technology and convenience, it also shows how a collective dedication to creating a greener, more connected future can positively impact individuals, communities, a nation, and even the world. And more important, the appeal of a straight-forward payment method that is reminiscent of traditional fueling stations might have an even more far-reaching impact on potential drivers’ willingness to adopt electric vehicles.

Aligning Businesses with Societal Stewardship

Croatia is striding more confidently toward a low-carbon economy as EV charging services become more integrated with the customer experience. Thanks to a country鈥檚 vision and CEV Technologies鈥� innovative solutions, companies across all industries can join this eco-shift by offering products along with an integrated sustainable lifestyle.

Korbinian Koblitz is business development lead for Automotive at SAP.

UC Berkeley鈥檚 insights will help accelerate SAP鈥檚 AI strategy aiming to build hundreds of applications.

鈥淭here鈥檚 no technology advancing faster than AI,鈥� 优蜜传媒Chief AI Officer Philipp Herzig said. 鈥淲hile the progress on foundation models is impressive, there is a lot to learn and shape on the AI stack on top, in particular for designing and scaling distributed cloud applications in multi-cloud environments or to build AI agents in combination with large language models. The Sky Computing Lab at UC Berkeley conducts very relevant research in this field, and the frameworks that are being built look very promising.鈥�

Generative AI is a transformative force that is changing how people work, communicate and learn. As AI applications become increasingly sophisticated, efficient handling of large workloads becomes critical.

UC Berkeley鈥檚 research activities focus on enabling users to run large language model applications and general AI workloads seamlessly on any cloud, substantially reducing cloud costs, tapping into best-in-class hardware on different clouds and enjoying higher resource availability, according to Ion Stoica, director of the Sky Computing Lab at UC Berkeley.

The interconnection of clouds aims to create a distributed network, giving users access to a vast pool of computing power. This agility is crucial for dynamically allocating and scaling computational capabilities based on specific AI task requirements, ensuring optimal efficiency and cost-effectiveness for users. As the computational demands of AI continue to evolve, this approach ensures not only the scalability and efficiency of AI tasks but also lays the groundwork for an innovative and interoperable future in artificial intelligence.

Through this collaboration with the Sky Computing Lab at UC Berkeley, 优蜜传媒aims to advance knowledge in artificial intelligence. Besides AI-specific expertise, 优蜜传媒will support graduate students through scholarships and internships.

Visit the . Follow 优蜜传媒at .

Media Contact:
Samantha Finnegan, +1 (415) 377-0475, samantha.finnegan@sap.com, ET
优蜜传媒Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2024 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.

优蜜传媒Datasphere can offer that path. Its native connectivity to 优蜜传媒BW means customers can reuse up to 80% of existing 优蜜传媒BW content, retaining value while adding cloud speed, scale, and interoperability and avoiding costly and unnecessary rework. 

Delivering meaningful data to every data professional requires a comprehensive cloud data service. With 优蜜传媒Datasphere, organizations can:  

• Access authoritative data, accelerating time-to-value by automatically reusing the semantical definitions and associations from 优蜜传媒applications.  
• Enrich all data projects, harmonizing heterogeneous data into a business semantic model of their diverse data landscapes.   
• Simplify the data landscape, accessing all their data across hybrid and cloud environments no matter where it resides. 

优蜜传媒has also partnered with an open data ecosystem of leading technology vendors to provide tailored integration between 优蜜传媒Datasphere and their solutions. The first set of industry-leading data and AI vendors includes Collibra, Confluent, Databricks, DataRobot, and Google Cloud. By closely integrating their data and AI platforms with 优蜜传媒Datasphere, organizations can access their mission-critical business data across any cloud infrastructure. 

Flexible Paths to the Cloud  

Many 优蜜传媒BW users have always-on projects that depend on 优蜜传媒BW data and objects, which requires flexibility in modernizing to the cloud.  

优蜜传媒offers flexible paths. Whether you’re moving directly or integrating 优蜜传媒Datasphere as part of your data landscape to enhance your 优蜜传媒BW deployment, there’s a strategy:  

• Gradually transition functionality over time using to reuse and integrate 优蜜传媒BW objects. 
• Leverage 优蜜传媒BW data ingestion and staging to accelerate the move or, for 优蜜传媒Business Suite customers without 优蜜传媒BW, move directly to 优蜜传媒Datasphere. 
• In some cases, migrate 优蜜传媒BW systems to 优蜜传媒Datasphere for a complete transition. 
• Modernize with a combination of 优蜜传媒Datasphere and 优蜜传媒HANA Cloud to benefit from the capabilities of both solutions. 优蜜传媒Datasphere can provide the foundation for a business data fabric, while 优蜜传媒HANA Cloud enables the development of intelligent data applications.   

The goal is to provide options to fit each customer’s unique environment and timeline. With the right approach, the move to 优蜜传媒Datasphere can be straightforward while optimizing previous investments. 

Our experienced 优蜜传媒partners understand the importance of flexible paths. They work with our customers to outline customized modernization paths that can safeguard their technology and fit their goals.

鈥淲e are excited to help 优蜜传媒BW customers experience the power of 优蜜传媒Datasphere. We鈥檝e already seen multiple customers take this modernization approach and it鈥檚 the ideal modernization path to protect the customer鈥檚 existing 优蜜传媒BW investments.鈥�

Deepu Sasidharan, Vice President, Analytics, Applexus

No matter which path a customer takes, they can always progress to 优蜜传媒Datasphere. Technically, this can be achieved with the support of 优蜜传媒Datasphere, 优蜜传媒BW bridge and modernization tools. That鈥檚 why customers like chose 优蜜传媒Datasphere.

鈥溣琶鄞紻atasphere, 优蜜传媒BW bridge is a complete game changer. The cloud architecture allows us to simplify our landscape. We are also seeing significant improvements in our performance.鈥�

Iaroslav Korzh, 优蜜传媒Technology Manager, Nipro Europe Group Companies 

New Professional Readiness Assessment 

Whether you鈥檙e starting fresh or modernizing an existing system, having a solid plan is key for a successful move to the cloud. 

优蜜传媒is now offering a limited-time, complimentary 优蜜传媒BW system assessment to help you optimize your transition to 优蜜传媒Datasphere. Through this assessment, you can gain insight into your 优蜜传媒BW environment and learn which objects are active and frequently used and whether they can be migrated.  

This assessment helps deliver a reliable basis for an actionable modernization plan. With the right information, you can modernize on your terms. Get started today by applying for your complimentary . 

Get Started  

Visit our for the latest modernization tools, including our , , and .听

优蜜传媒BW customers moving to 优蜜传媒Datasphere may also qualify for exclusive incentives. Contact your 优蜜传媒representative before this limited-time opportunity expires. 

Daniel Yu is senior vice president of Solution Management and Product Marketing for 优蜜传媒Data and Analytics.

In times of everything-as-a-service, it is important for 优蜜传媒experts to build modular system architectures for the sustainable enterprise using 优蜜传媒Business Technology Platform (优蜜传媒BTP). But unfortunately, according to , maintaining knowledgeable staff and internal skills hindered organizations鈥� technology and business progress.听听

Acknowledging these challenges and embracing the power of SAP鈥檚 partner ecosystem, 优蜜传媒has launched an enhanced specifically tailored to the needs of partner learners. This new experience features curated 优蜜传媒Learning Journeys, exclusive access to events and subject matter experts, plus the opportunity to earn valuable credentials.

And this 优蜜传媒partner enablement model is not the typical training. As much as a golf coach can explain how to perfect a swing, true learning actually happens when golfers swing the clubs themselves. Similarly, the partner experience on 优蜜传媒Learning can听provide hands-on interaction designed to help build skills using practical scenarios.听Additionally, our newly launched platform can give 优蜜传媒partner learners access to the right resources for a significantly reduced price per user per year 鈥� including certifications.听

Beginning January 2024, 优蜜传媒partners accessing the new learning experience will receive the following:

• Free, self-paced courses that can enable learners to quickly upskill, reskill, and stay up-to-date, offering engaging learning, rightsized to fit the learner鈥檚 day-to-day work needs
• Partner-specific 优蜜传媒Learning Journeys that can enable partners to become an extension of the 优蜜传媒team
• Enhanced analytics, providing the ability to map and track individual skills and to monitor the growth of certified consultants and active learners
• Access to expert-led live sessions
• Unlimited on-demand access to hands-on practice systems
• Four certification exam attempts
• A single starting point for partner digital learning with AI-supported search across content repositories

Keeping skills current is the key to unlocking success, and it ensures access to future job opportunities. It is important to stay relevant in the work that 优蜜传媒professionals do as businesses transform. That is why 优蜜传媒helps make it easier to stay up-to-date with certifications:

• Certification validity will be 12 months from the assessment completion date to the next checkpoint. This supports professionals in staying up to speed with innovations and new methodologies.  
• 优蜜传媒is transforming certifications to become role-based 鈥� such as, enterprise architect or backend developer 鈥� adapting the learning efforts to the needs of the partner consultants. This shift aligns better with the needs of the learner, thus making the training more efficient.

With the new partner experience on 优蜜传媒Learning, partner learners can access free content and take advantage of reduced fees for premium 优蜜传媒partner enablement. They can also get more chances to earn certifications and benefit from extended certification validity and personalized role-based training.

Doubling down on SAP鈥檚 cloud-only innovation strategy, we continue to focus on developing new talent and capacity in the ecosystem to support the increased future demand for cloud transformation across our customer base.

For more information, visit the partner experience section on the . 

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Tine Vandenbreeden is global VP of Digital Partner Learning at SAP.

These pioneers, armed with a potent blend of innovation and determination, are reshaping the shopping experience, driving operational efficiency, and connecting with consumers in unprecedented ways. From leveraging AI and machine learning to implementing augmented reality and blockchain, these retail trailblazers are at the forefront of change, seamlessly integrating cutting-edge technologies to redefine what it means to engage customers and deliver exceptional service.

We launched the 优蜜传媒Industry Heroes program in 2023 to celebrate companies that leverage technology to transform their business in innovative ways. Let鈥檚 explore the stories of our NRF retail heroes that harnessed the power of technology to transform the traditional retail paradigm into an innovative, customer-centric frontier.

Birkenstock worked with 优蜜传媒on its ongoing objectives to expand retail and wholesale presence while fostering customer growth in line with its renowned legacy of function, quality, and tradition.

Brand Alley delved into the rising trend of utilizing advocacy data in marketing strategies, which led to the transformation of brand perspectives on VIP customers and the strategic utilization of advocacy data within paid search and social media campaigns.

FC Bayern, equipped with over 8 million fan data records, crafted a detailed profile of its worldwide fan community, encompassing specific preferences and interests. 优蜜传媒technology played a pivotal role in enabling FC Bayern, one of the most accomplished football clubs globally, to curate what it terms as the “golden fan record.鈥�

Grupo Axo effectively transitioned to leveraging internal customer data due to the potential extinction of third-party data. Its journey offers insights into standing out from competitors, increasing revenue, fostering stronger customer relationships, and cultivating a more robust, data-driven culture through the utilization of internal customer data.

Hornbach achieved real-time retail success, processed over 100,000 orders, and effectively addressed omnichannel challenges with 优蜜传媒Order Management foundation. Working together with SAP, Hornbach built a composable enterprise.

Neiman Marcus harnessed innovative methods and valuable insights to optimize its compensation management. These strategies are reshaping the retail landscape and revolutionizing team incentives within the industry.

PetSmart, a prominent pet retailer, encountered obstacles in omnichannel order fulfillment, leading to challenges in financial reconciliation and inventory transparency. By adopting 优蜜传媒Customer Activity Repository, PetSmart established a robust foundation for omnichannel retail. This implementation significantly enhanced the omnichannel process and elevated overall customer satisfaction levels.

PVH, a global apparel company with a brand portfolio that includes Tommy Hilfiger, Calvin Klein, Warner鈥檚, Olga, and True&Co, is working with 优蜜传媒to build an IT platform foundation for innovation, modernization, digitalization, and scalability.

Qurate Retail Group, known for its innovative strides in the retail sector, leveraged technology to elevate customer experiences, optimize operations, and propel growth together with SAP.

RD, Brazil’s top drugstore chain boasting nearly 3,000 stores across the nation, achieved a transformative implementation of 优蜜传媒technology, which led to streamlined processes and customer-centric advancements, marking a new era of operational excellence.

Wella Company, a pioneering force in the beauty industry with 15 distinctive brands, utilizes technology to inspire both consumers and beauty professionals to embrace their authentic selves. Wella Company’s approach of leveraging actionable data to craft tailored solutions strengthens its lifelong relationships across B2C (business-to-consumer), B2B (business-to-business), and D2C (direct-to-consumer) realms.

优蜜传媒celebrates these retailers for their outstanding efforts, collaboration, and dedication in driving successful business outcomes with technology. Join us at NRF 2024 to celebrate these 优蜜传媒Industry Heroes that will be sharing their stories and learnings at the 优蜜传媒booth. .听

Read more about our retail and CPG customer stories and wins from 2023.

Matt Laukaitis is EVP and Global GM for 优蜜传媒Consumer Industries.

2023 proved time and again that retailers and their software partners know how to rise to the occasion in the face of increasing pressures 鈥� and that they can quickly implement new processes and operations when necessary.

优蜜传媒has worked in the retail space for decades, helping every business across the ecosystem run at its best. Across this shared history, with our industry partners and end customers, our ecosystem has shown repeatedly the organic growth that is possible because of strong relationships.

Here are some prime examples of retail partners serving as innovation and growth multipliers last year:

Coveo鈥檚 innovative artificial intelligence (AI) platform helps deliver real value to customers, solving business challenges as only AI can. For retailers, Coveo for 优蜜传媒Commerce Cloud can assist in finding and recommending products faster to help drive more revenue, optimize campaigns, and power generative experiences. The enterprise-class AI platform can be deployed on top of 优蜜传媒in a secure and highly scalable fashion. The result: intelligent site search, tailored recommendations, generative experiences, and personalized, memorable shopping experiences for all customers.

Mention Me makes it possible to harness word of mouth鈥檚 true power, thanks to the world鈥檚 first Customer Advocacy Intelligence Platform. Powered by advanced AI, the platform enables businesses to identify, nurture, and activate their loyal advocates, building a virtuous cycle of customer love and superior economics so that fans keep coming back for more.

Enterprises can launch digital experiences faster with Contentful, which connects with 优蜜传媒Commerce Cloud to enable commerce projects of any size, both for the Web and for multichannel experiences. Simply put, Contentful can make it easier for retailers to create and manage digital experiences via structured content built for speed, change, and scale. Using one hub 鈥� that integrates with hundreds of tools to help personalize and optimize 鈥� for easy collaboration, businesses can make their content work harder, so they can work smarter.

The Last Mile Delivery Fulfillment Solution from OneRail provides retailers with the ability to instantaneously scale delivery demand. By integrating with 优蜜传媒Commerce Cloud, OneRail鈥檚 offering connects businesses鈥� e-commerce capabilities with nationwide delivery coverage, meaning retailers can have the ability to ship nationwide with complete visibility, all while providing unique, branded customer experiences. In short: efficiency, from dispatch to doorstep.

With Obsess鈥� mobile-optimized enterprise platform, retailers can easily build immersive, 3D, virtual stores proven to increase engagement, conversion, and average order value. By integrating with 优蜜传媒Commerce Cloud, the market-leading experiential shopping platform offering can enable enterprises to approach their customers in a branded, personalized fashion 鈥� and make retail shopping fun and memorable again.

Retailers can drive top-notch in-store customer experiences 鈥� and build customer loyalty 鈥� with the 优蜜传媒Omnichannel Point-of-Sale application by GK. The configurable application helps enterprises deploy the right business processes efficiently at the point-of-sale, working to reduce their total cost of ownership in the process. Flexible, rules-based configuration also means merchandisers can quickly react to changing business needs, ensuring a more memorable and impactful customer journey from end to end.

The OMS+ Cross-Channel Order Management Solution from DataXstream is an integrated offering built for counter, call center, and mobile sales. OMS+ reimagines the user interface to reflect real-life customer engagements and can provide the platform for making 优蜜传媒ERP the foundation of a truly unified commerce strategy. It can also automate time-consuming activities to help ensure your team gets more done in less time, meaning increased sales, reduced costs, and an improved customer experience overall.

The Loyalty Experience Platform from Annex Cloud is built around the idea of organically driving retention and loyalty through every stage of the customer journey. The app offers engaging experiences via incentives at first touch, then as the consumer becomes a prospect, a customer, a repeat customer, and eventually an advocate. Moreover, it guides customer behavior by offering loyalty points for a variety of actions, including purchasing, referring friends, writing reviews, sharing pictures, signing up for newsletters, and more. And it all integrates with 优蜜传媒Commerce Cloud.

Retailers looking to maximize revenue and minimize risk should look no further than the Forter Trust Platform for Digital Commerce. The real-time, automated decision platform helps reduce false declines and chargebacks by up to 90%, increasing approval rates so merchants can expand their business. It underlines fraud prevention strategies, enabling safety and security for your commerce processes so you can focus on the business decisions that truly impact growth and retention.

With Aisera, retailers can truly unleash the power of generative AI and automation by reimagining and revolutionizing their services experience. Aisera AI Customer Service provides instant self-service and autonomous resolutions to customer requests across any channel, offering a virtually unlimited supply of 鈥渁gents鈥� to leading enterprises. Seamless integration with 优蜜传媒can also simplify efforts to help improve customer satisfaction, agent productivity, and support costs, so that retailers can exceed expectations and focus on building their business.

Paradox鈥檚 leading conversational AI recruiting software is helping clients like Nestle and Unilever automate candidate screening processes, text campaigns, 1:1 texting, interview scheduling, mobile-first assessments, onboarding, and more 鈥� all in a mobile experience fully integrated into 优蜜传媒SuccessFactors solutions. In other words, it can help enterprises hire faster and better than ever, building a foundation for consistent and repeatable future success.

Craig Schertler is vice president of Consumer Industries Global Partner Ecosystem at SAP.

of tech executives agree, betting on innovation partnerships as integral to their strategy, particularly with AI-powered startup solutions.

Making AI Accessible via Innovation Partnerships

We are proud to share that SAP.iO has surpassed the 125-mark for in our partner ecosystem. These solutions are fully integrated with 优蜜传媒and available via for immediate adoption by 优蜜传媒customers. The encompassing solutions range across lines of business and industries, including finance, HR, supply chain, and customer experience.

This milestone demonstrates our commitment to helping 优蜜传媒customers flourish in a rapidly changing world by enabling the easy extension of their software landscapes with tailor-fitted solutions that meet their specific needs.

In 2024, we鈥檒l continue to scale our award-winning ecosystem through and in 11 innovation hubs around the world.

Examples of Tailor-Fitted Solutions

As a testament to our thriving ecosystem, let’s look at two examples from our portfolio: Yellow.ai and Nyris.

utilizes generative AI to uplift customer and employee experiences via dynamic chatbots and voicebots, handling over 2 billion interactions each quarter. This startup solution seamlessly integrates with 优蜜传媒Customer Experience and 优蜜传媒SuccessFactors software, facilitating omnichannel experiences across diverse employee and customer touchpoints.

has leveraged AI to build a powerful visual search platform that provides users with an intuitive way to instantly find what they want using images, keywords, or barcodes. The platform integrates with 优蜜传媒Commerce Cloud to enable no-code search solutions.

The Symbiotic Relationship Between Startups and Corporates

A study by suggests that businesses can benefit from partnering with AI startups in areas such as technology, talent, and change management. For those AI partnerships to be successful, the findings suggest a shared understanding of data rights, governance, risk management, and pricing methodologies.

By partnering with startups, businesses can get fresh perspectives, customized technology solutions to a specific industry or functional problem, and specialized skills they might not possess internally. In return, established companies offer startups scalability, market presence, and credibility.

This symbiotic relationship enables both entities to stay on top of industry trends, drive AI innovation, and maintain a competitive edge in a rapidly evolving technological landscape. This rich environment of shared learning and continuous improvement then bolsters the entire AI ecosystem.

Alexa Gorman is senior vice president and global head of SAP.iO

Leveraging quantum mechanical effects such as superposition, entanglement, and interference, quantum computers could soon be able to solve certain problems exponentially faster than classical computers. The disruptive power of quantum already shows promise in fields of application spanning from material science and cryptography to business optimization and AI.

A year ago, I tasked a team within 优蜜传媒to study the unique features of quantum computers, with the goal to investigate how these features could solve complex business problems more quickly, accurately, and on a larger scale than ever before.

At the recent in New York, we presented the integration of IBM Quantum services into our as a proof of concept. This marks an important milestone in the progress of quantum computing towards practical, real-world standard business solutions.

It is SAP鈥檚 mission as world-leading enterprise application provider to deliver the benefits of quantum computing via our solutions to our customers.

While still a proof of concept, this engine鈥檚 connection to quantum systems demonstrates the potential for quantum computing to solve real-world business problems, such as packing a truck with assorted beverages, using a fundamentally new approach. Instead of simulating every possible packing combination, the quantum solver leverages the inherent parallelism of quantum to evaluate multiple possibilities, showing how to find a significantly superior solution than a classical computer.

In recognition of the rapidly evolving quantum computing ecosystem, 优蜜传媒partnered with , which offers a comprehensive suite of quantum hardware, software, and services accessible via the IBM Cloud and has an impressive multi-year technology road map.

How did we approach this?

Our exemplary standard component, vehicle space optimization, is directly leveraging quantum computing capabilities, fully automized within our application and technology environment. At the core of this innovation is the enhancement of SAP鈥檚 optimization engine through the incorporation of a potent quantum solver.

Quantum optimization today is about tackling quadratic optimization problems. We augmented the optimization engine with the capabilities to map a business problem to such a quadratic formulation to then feed the quantum computer. This allows us to leverage different algorithms; for example, the well-known . The results coming back from the quantum computer, which are inherently probabilistic, are then post-processed within the optimization engine.

Going one level deeper into the specifics, while high-level programming languages are common in classical computing, quantum computers today are programmed by formulating . With our approach, we encapsulate the complex specific implementation of the quantum circuit within our engine, so that ultimately our ecosystem — customers, consultants, developers — will be able to leverage quantum computing for business problems without studying quantum physics.

Despite the excitement surrounding these developments, 优蜜传媒acknowledges that quantum computers in the current noisy intermediate scale quantum computing (NISQ) era are still too small and too noisy to deliver superior results directly. However, significant progress in the scale and quality of quantum computing in recent years prompted SAP’s collaboration with IBM to explore the current frontier of quantum computing.

The integration of IBM Quantum systems into SAP’s cloud-native optimization service results in a platform to address the gaps that need to be bridged in the coming years. This significant step marks a crucial milestone in SAP’s journey toward the next generation of enterprise software for better business operations and value creation.

As 优蜜传媒continues to push the boundaries of what is possible, the industry watches with anticipation, ready for a future reshaped by quantum computing.

Philipp Herzig is head of Cross Product Engineering and Experience at SAP.

Top image courtesy of 优蜜传媒employee Sangeetha Krishnamoorthy.

.

Therefore, it comes as no surprise that industry plays an even more ineluctable role in scripting the future of humanity, one that involves sustainable social, environmental, and economic development.

As a global challenge, the climate crisis calls for businesses and countries to move beyond their siloed approaches, commitments, and climate pledges to fully embrace sustainability. The of “no one left behind” requires global partnerships.

With more and more countries investing in resilient infrastructure, there is a growing need to improve our existing industrial infrastructure. Here, technological innovation will be key. Technology is no longer the limiting factor for organizations to become sustainable businesses, rather it is the enabling agent in going green.

Sustainable development calls for institutional and value changes as well as cultural adjustments. As organizations worldwide look to don the green cape, behavioral change and transformation in business processes will be critical in making green technology mainstream. It must be incorporated into mainstream policies to promote national and international cooperation.

In 2024, sustainability will not just be the right thing to do, it will become a core strategic imperative for businesses. In addition to managing top- and bottom-line, forward-looking organizations are now focusing on sustainability as the third dimension to drive business growth. Managing the will be critical to enterprise success as customers, employees, and even investors increasingly turn toward companies that are pro-actively deploying sustainable business practices.

A Shared Responsibility Between Private Sector and Technology Leaders

In the battle against climate change, the private sector and technology leaders bear a significant responsibility. The crucial role businesses play in contributing to environmental goals underscores the importance of partnerships with key stakeholders — be it ecosystem partners, governments, non-governmental organizations, or citizens. The focus is on global and local examples where collaborative efforts have illustrated tangible impact achievable through cross-sector collaboration.

Partnerships that leverage the distinctive strengths and resources of each sector demonstrate how collective action can lead to meaningful change. The collaborative approach is presented as imperative for tackling the complexity of climate challenges.

Governments, businesses, non-governmental organizations (NGOs), and citizens are not merely spectators, but active participants in the collective effort to combat climate change.

Governments wield significant influence in shaping policies and regulations that set the tone for environmental stewardship. Their commitment to sustainable practices and climate-friendly policies is pivotal. Businesses, as drivers of economic activity, hold a dual responsibility 鈥� not only to operate profitably but also to do so in an environmentally conscious manner. NGOs play a crucial role in advocacy and action, acting as watchdogs and catalysts for change. Citizens, too, are integral, as consumers and advocates who influence the demand for sustainable practices.

The Path to a Low-Carbon Future Is Circular

The path to a low-carbon future is circular. The good news is that a circular economy is not just about fixing environmental wrongs but brings about opportunities and drives positive impact across industries, sectors, and lives. Working toward a circular economy can protect human health and biodiversity in many ways, including better use of natural resources, such as protecting water and land, thus mitigating the climate crisis.

Organizations like 优蜜传媒are leading this shift with an aim to become carbon-neutral in their own operations by 2023.

At 优蜜传媒Labs India, 97% of the energy consumed at the Bengaluru campus comes from green energy sources. Additionally, 70% of the transport services are run on electric vehicles with a network of 65 charging stations at the campus for employees. This environmentally conscious approach extends to food sourcing, actively supporting local farmers and communities. Moreover, there has been a seamless replacement of disposable items like cutlery and containers with sustainable alternatives. Dedication to paperless operations is evident in the success of apps like Appane, Physio app, and the digital printing and stationery request system,which collectively contribute to a substantial reduction in paper consumption. The transition from traditional paper food coupons to a user-friendly app developed externally is a clear demonstration of an innovative approach to sustainable practices.

To drive sustainable business practice, it is important to first measure carbon footprint, assess and reduce emissions, increase resource productivity through circular processes, and run safer, sustainable business processes. 优蜜传媒is uniquely positioned to help firms tackle this challenge and become sustainable enterprises with its suite of technology solutions.

Through partnerships, innovative practices, and a holistic approach to sustainability, all the stakeholders need to come together to shape a future where businesses thrive in harmony with the environment.

Sindhu Gangadharan is senior vice president and managing director of 优蜜传媒Labs India and head of 优蜜传媒User Enablement.

However, with increasing importance comes new challenges. Companies also need to be concerned about risks that can result from not knowing enough about their supply chains. To avoid this, companies need to make their supply chain more resilient, requiring more visibility and transparency. This includes sharing information up and down the supply chain with partners about such things as supply and demand fluctuations, capacity constraints, and sustainability data around emissions, waste, and the health and safety of employees.

Let鈥檚 take sustainability, for example. In the past, the supplier selection and sourcing criteria for indirect and direct materials were more focused on price, quality, and delivery accuracy. Now, as more sustainability regulations emerge, the procurement function has turned into a strategic operation that is responsible for monitoring carbon emissions, waste, and other important sustainability factors.

We see a trend where CPOs and CFOs model sustainability costs into their systems and supply chains, which can lead to a renewed sourcing process where established suppliers might be replaced with ones that can fulfill new sustainability criteria and requirements. As such, midmarket companies operate with constrained resources and a more localized approach than their multinational competitors, so they often depend on partners to manage relationships with customers.

How SAP鈥檚 Partner Ecosystem Can Help

Generally, supply chains are often global, while suppliers and buyers are more localized. Given this, they require further assistance and understanding of a global supply chain. The 优蜜传媒partner ecosystem provides a unique combination of global partners that can manage global rollouts and business services for their clients while also providing local champions that understand local conditions best. Even if clients are local and need to provide global services, SAP鈥檚 partner-to-partner framework can provide global or regional coverage for local clients that require rollouts in multiple countries.

For instance, the ecosystem offers a crucial link to local customers, working as an extension of companies to help them find the right solution for their needs and offering a blend of expertise, such as overcoming potential language barriers or navigating local regulations.

At SAP, we鈥檝e put an increased emphasis on serving midmarket companies with partner-driven solutions. With programs like Boost Your Core and Spend Management for Midmarket Companies, the midmarket has become our fastest growth area in the whole of intelligent spend and business network, growing more than 50% quarter-over-quarter.

But more importantly, the partner ecosystem for midmarket is growing even faster at over 70%, underlining the importance of partners for midmarket operations.

优蜜传媒offers powerful software and tools for businesses, but a strong partner ecosystem is crucial for tailoring those tools to the unique needs of each company. Partners can build customized solutions on top of the tools we provide, creating niche opportunities and use cases that can attract customers, which is especially helpful in a localized environment.

The offers businesses four specific models: , , , and . Each one allows midmarket companies to use SAP鈥檚 leading technology in conjunction with a partner鈥檚 unique IP to help grow their business. They can even group to earn a seal of approval that could further expand their customer base.

That鈥檚 where a solution like can also help. It offers businesses the visibility and transparency to help ensure delivery to the right customer at the right time, working to eliminate siloed processes to better collaborate with partners. This additional layer of insight can help midmarket companies make informed decisions to help prevent materials shortages, work stoppages, or demand fluctuations. And by allowing 优蜜传媒partners to manage the end-to-end relationship, companies can ensure that they鈥檙e getting the guidance and expertise that can help them continue to grow.

In today鈥檚 rapidly changing business landscape, midmarket companies face unique challenges when it comes to procurement and supply chain management. SAP鈥檚 emphasis on serving midmarket companies with partner-driven solutions has led to significant growth in this sector, highlighting the importance of partnerships in driving success.

With powerful software, customizable solutions, and comprehensive support from 优蜜传媒and its partners, midmarket companies can navigate complexities with confidence, ensuring their operations run smoothly to thrive in an increasingly competitive market.

Claus Gruenewald is head of Intelligent Spend and Business Network Partner Ecosystem at SAP.

For companies to act sustainably, responsibly, and efficiently, they must harness the power of data-driven decisions and advanced technology to reduce their carbon footprint and create sustainable product portfolios. Enter 优蜜传媒and its broad ecosystem of industry cloud partners with a shared vision to help businesses become strategic, sustainable, intelligent enterprises.听

Hack2Build Opens Door for Innovation and Sustainability 

The , organized by 优蜜传媒Co-Innovation Lab, is an initiative designed to harness the creativity and speed of prototyping industry cloud solutions by 优蜜传媒partners in days as opposed to weeks. At a September 2022 Hack2Build event, 优蜜传媒partner Infosys presented a solution for organizations to identify, track, predict, and refine carbon emissions during sales and operations planning (S&OP) and make sustainable decisions. The solution, , was built using 优蜜传媒Integrated Business Planning (优蜜传媒IBP) for Supply Chain, 优蜜传媒S/4HANA, 优蜜传媒Business Technology Platform (优蜜传媒BTP), 优蜜传媒Integration Suite, and 优蜜传媒Sustainability Footprint Management.

Framework for Tracking Emissions Leverages the Power of SAP鈥檚 Industry Cloud听

Infosys鈥� carbon footprint solution calculates carbon emissions based on greenhouse gas protocols and global warming potential factors across an organization’s procurement, production, and distribution processes. It helps calculate key information, such as estimates of CO2e emissions per order level, thereby helping to make decisions that can ensure a smaller carbon footprint. The solution also provides an innovative framework to help companies identify, track, predict, and refine their carbon emissions numbers throughout the entire supply chain process.听

SAP-Validated Partner Use Case Program Offers Momentum to Service Partner Solution听

Infosys鈥� solution is part of the SAP-validated partner use case program. The program was established to give 优蜜传媒service partners the ability to showcase, position, and promote solutions and spotlight their expertise of 优蜜传媒Business Technology Platform, leveraging the power of SAP鈥檚 vast customer base and industry networks.听听

The SAP-validated partner use case program offers service partners the ability to: 

• Get amplified market reach: Increased visibility enables service partners to target a broader audience, opening doors to new markets and untapped opportunities. Leveraging SAP鈥檚 robust platform, partners can position themselves strategically and expand their global reach.听
• Collaborate and co-innovate: Participating in the SAP-validated partner use case program can foster collaboration with 优蜜传媒experts, industry leaders, and customers.听听听
• Access a dynamic ecosystem: Partners can benefit from SAP鈥檚 ecosystem, where they can collaborate, exchange knowledge, and share best practices with some of the industry鈥檚 best leaders.听听
• Develop customer-centric solutions: The program helps put the customer at the core of solution development. Service partners can gain valuable customer insights though interactions facilitated by SAP, leading to better-tailored products and services that can precisely address users’ pain points.听

The program presents opportunities for both customers and service partners to flourish. By achieving certification, service partners can earn credibility, expand market reach, and foster collaborative innovation with industry giants. Its streamlined processes help accelerate time-to-market, providing a significant advantage in today’s fast-paced business landscape.听

The program unlocks a door to a dynamic ecosystem where partners can learn, grow, and develop customer-centric solutions that can meet industry demands head-on. For partners aiming to thrive in their respective industries, this program is a game changer. Service partners are encouraged to embrace the power of the SAP-validated partner use case program and transform their business.听

鈥淚nfosys is delighted to publish the Infosys Sustainable S&OP and Carbon Footprint Management Solution through the SAP-validated partner use case program,鈥� said Atul Chorbele, AVP at Infosys. 鈥淲e are confident that customers across industries will benefit from adopting this solution.鈥�   

Holger Brammer, Global Partner Ecosystem vice president at SAP, praised this partner solution and the development process: 鈥淚t was impressive to see how fast Infosys developed this solution on 优蜜传媒BTP and integrated it with 优蜜传媒S/4HANA, 优蜜传媒IBP, and 优蜜传媒Sustainability Footprint Management. I鈥檓 quite confident that this solution will resonate very well with customers.鈥澨�

To learn how to build industry innovation on 优蜜传媒BTP and the SAP-validated partner use case program or get more information about validated use cases on the 优蜜传媒PartnerEdge site, contact Lucca Sperl, industry cloud innovation program lead.听To learn more about Infosys鈥� solution, .听

Vidya Gugnani is senior director and industry cloud ecosystem lead for Strategic Partners, North America at SAP.
Nitin Majahan is COE lead for 优蜜传媒Industrial Manufacturing at Infosys.

Top image courtesy of 优蜜传媒employee Karsten Hohage

Q: What is at the heart of the 优蜜传媒AppHaus approach?

A: 优蜜传媒AppHaus has always been a front-runner for incubating new products, technology, and methods. To date, we鈥檝e completed more than 1,000 customer co-innovation projects. But what makes us unique is our human-centered approach to innovation driven by a combined methodology of .

At an 优蜜传媒AppHaus customer workshop, people from IT, the business, and end users of our customers often come together for the first time ever! And this is where the dialogue begins 鈥� with the end users at the heart of the process. The core of our methodology is, first and foremost, to understand the end user鈥檚 problem. Finding a solution to that problem guides us from the first iteration to the go-live. And this is why, I believe, customers love to work with us 鈥� because we help them understand their problems before we come up with a solution and then help them solve it with 优蜜传媒technologies. Making innovation real and getting it into the hands of end users is our mantra.

One of the issues I see time and time again in some organizations is a tendency to build, sell, or talk about products before understanding the customer problem. Generative AI is a case in point. With all new technologies, people often believe that technology alone will solve all their problems. But generative AI cannot solve everything. To this end, we鈥檝e created a new . The goal is to identify use cases where generative AI is the perfect solution and can create high business value for our customers. 

What sparks change and innovation?

Experience drives change. Ten years ago, our customers wanted to have an Amazon-like experience with their 优蜜传媒apps, and this started to shift the focus to end-user experience and expectations. What, we had to ask ourselves, do customers and their end users need?

Creativity and new ideas are useless if they鈥檙e not implemented. If we implement something that nobody needs, then there鈥檚 no value. And with no value, there鈥檚 no innovation.

Innovation is creativity multiplied by execution to increase business value. True innovation adds business value and customers benefit from it. That鈥檚 innovation.

How do you measure the success of 优蜜传媒AppHaus? What are your KPIs?

Our focus on getting customers on stage to tell their story is unrelenting because are our currency.

Customers talking about their successful implementations and how they use 优蜜传媒solutions is the most powerful way to change perception about 优蜜传媒products. With our human-centered approach, we demonstrate that we support SAP鈥檚 activities and ambitions in different ways: by helping to sell our software and services, drive adoption of our products, improve products based on customer feedback, and promote 优蜜传媒as the innovation partner of choice. Our customer relationships are long-term 鈥� from accompanying customers to go-live, to helping them work successfully with their new 优蜜传媒solution, to helping them with further improvements and innovations.

优蜜传媒AppHaus focuses on use cases where customers want to innovate at speed and have a solution in a matter of months or even weeks. Getting those customers live on the stage at events like 优蜜传媒Sapphire and 优蜜传媒TechEd is a major performance indicator for 优蜜传媒AppHaus.

At 优蜜传媒TechEd this year, for example, our customer success stories included AMD, Doehler, Henkel, Pif Paf, and Orbia. Let鈥檚 not forget, this is always the result of a cross-team effort that involves organizations from across SAP. All organizations contribute their outstanding business and technical knowledge to the overall success. The additional skills 优蜜传媒AppHaus brings to the table are methodologies to understand the needs of people (user research) and visualize the potential solutions (UX design) as well as the skills to execute a customer project on a holistic basis.

How is 优蜜传媒AppHaus scaling its success?

As long ago as 2016, we had to think about how we could scale our approach and create even more customer success stories, which led to us launching our first pilot with a partner based in Amsterdam, the Netherlands. Today has 22 locations and teams 鈥� three run by 优蜜传媒and 19 by partners 鈥� with more than 15,000 employees. There is an 优蜜传媒AppHaus partner on every continent! Our most recent partner addition is in Mexico.

All partners joined the network as single companies. But over time, the network has evolved, with its members teaming up across the globe to form a community of collaborating companies. What unites them is their joint vision to make innovation real by applying a human-centered approach that starts with people, not technology. To give an example, the network has a very active enterprise architect community with about 120 members currently focusing on generative AI.

优蜜传媒AppHaus typically works with local 优蜜传媒market units to identify smaller, agile partners that can provide a deep understanding of the local culture and a focus on that region or country.

What makes 优蜜传媒AppHaus special?

In the team, there鈥檚 a culture of openness, a lack of hierarchy, space for disagreements, and time to reach a consensus. Above all, I would say that the team is a learning organization. The team has the amazing power of reinventing itself every two years or so to embrace new products, trends, and methodologies.

What have you learned about leadership during your time at 优蜜传媒AppHaus?

As a leader, the process of learning how to lead the team the right way is an ongoing process. I absolutely believe in empowering employees to be their best selves and to reach their potential. But the flip side of empowering employees is that employees need to take accountability. The role of a leader is to find the balance.

I have had a very good experience with just being authentic, telling it like it is, and putting my ego aside. It is all about the team and its focus on customer success. I am a person just like everybody else. And, yes, I play a certain role, but like others I too have had my challenges.

I鈥檝e led 优蜜传媒AppHaus since it was founded 10 years ago. During that time, I had cancer twice. It gave me a chance to reinvent myself. Today, I am thankful for this experience because it helped me find a better work-life balance and become a better leader. My key takeaway is this: focus on the topics that really matter, get them done, and give others the space to do what they are best at.

Top image courtesy of 优蜜传媒employee Karsten Hohage

Developed by Boston Consulting Group (BCG), an 优蜜传媒global strategic partner, the Circelligence tool, built on 优蜜传媒Business Technology Platform (优蜜传媒BTP), uses BCG鈥檚 鈥淐ircelligence鈥� methodology to help Hilti maximize the value of raw materials and resources.

Despite providing places for people to live, work and play, the construction industry has a large footprint on the environment, using 50% of the world鈥檚 mined raw materials. Prioritizing the circular economy and sustainability, Hilti is embedding circularity in its operations, a move that establishes the benchmark for sustainable practices in the construction industry. With Circelligence, Hilti can calculate a qualitative and quantitative circularity score. Leveraging 优蜜传媒BTP, Hilti can automate updates to BCG鈥檚 Circelligence database of materials and track them across the value chain from input to product design, production, business model and usage and end of life with a user-friendly, Web-based interface.

鈥淭here is no internationally recognized standard for measuring circularity as opposed to, for example, measuring greenhouse gas emissions. So, we created one for our purposes. Ultimately, we wanted to set an example for the industry, not only the construction industry but the broader landscape of any company that鈥檚 embarking on the journey of circularity,鈥� said Caroline Stern, Head of Circular Economy, The Hilti Group. 鈥淚t鈥檚 about keeping materials in use, but also mitigating supply chain risks and being less dependent on volatile international markets for raw materials.鈥�

The transparency created by the database has helped define Hilti鈥檚 circularity initiatives, such as the creation of remanufacturing operations at its 70 repair centers worldwide. Here, Hilti technicians extract electronics, motors, rotors and other parts from returned equipment, enabling reuse rather than purchasing new parts without compromising on quality, thanks to extensive testing. Additionally, parts that cannot be reused are responsibly recycled by qualified partners, with Hilti providing all information on reuse and recycling to its customers for full transparency.

鈥淗ilti and 优蜜传媒have a 40-year-long history and today we are writing another chapter by using our cloud solutions to set a new standard for sustainability in the construction industry,鈥� said Scott Russell, member of the Executive Board of 优蜜传媒SE and lead of Customer Success. 鈥淲ith the help of our partner Boston Consulting Group, Hilti will now be leveraging the power of 优蜜传媒Business Technology Platform to use more contextual data across their processes to get closer to their vision of helping to create a circular economy.鈥�

Alexander Meyer zum Felde, Global Product Lead Circular Economy, BCG, said: 鈥淲orking with the Hilti Group and SAP, BCG was able to digitize Circelligence and improve it with a user-friendly Web-app interface. These latest evolutions lay the groundwork for streamlining the process of running and updating circularity assessments and integrating interactive scenario assessments while setting the stage for future automation. We鈥檙e proud to see how the Hilti Group has pioneered the development and use of this methodology, and we鈥檙e looking forward to seeing how Circelligence can help other organizations improve their circularity initiatives, achieving greater resource efficiency by doing more with less.鈥�

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About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 优蜜传媒customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 优蜜传媒helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 优蜜传媒helps the world run better and improve people鈥檚 lives. For more information, visit .

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According to a , women representation in C-suite supply chain roles has risen from 19% in 2022 to 26% in 2023. Encouragingly, there has also been an increase in the percentage of women in the supply chain workforce, from 39% to 41%. While these are considered positive shifts in the industry, there is a notable lag in the percentage of frontline roles held by women in this space, ranging from 26% to 34% across various leadership levels.

In a recent panel discussion hosted by the 优蜜传媒North America Business Women鈥檚 Network and EY Women in SAP, women supply chain leaders shed light on some important trends, challenges, and strategies for advancing women in supply chain.

The discussion was moderated by Lori Foster, managing director for EY 优蜜传媒Consulting. On the panel, I was joined by Etosha Thurman, chief marketing and solutions officer for 优蜜传媒Intelligent Spend & Business Network, Regenia Sanders, partner at EY Business Consulting, and Angelee Tango, manager for EY 优蜜传媒Extended Warehouse Management. Opening remarks were provided by Yolanda Kirksey, 优蜜传媒Alliance leader and director for 优蜜传媒Ariba U.S. Go-to-Market for EY.

A few key strategies emerged from the discussion for how organizations can help to elevate women in supply chain:

1. Support the choice to stay with flexibility

A consequence of the global pandemic was a moment of reassessment for women juggling full-time careers with responsibilities at home. In that moment, many women (and men) chose to shift their priorities outside of work or simply had to make that shift to address the needs at home. What we as business leaders can learn from observing this trend is the need to create environments that support women and accommodate work-life balance.

An important point called out in this panel discussion is that work-life balance looks different for everyone. Organizations must set an expectation of respect and boundaries that allow for all employees to manage the many responsibilities they have outside of work — regardless of marital status, if they have children or grandchildren, or if they are a caregiver in another capacity. A culture supportive of pursuing career aspirations while maintaining a healthy balance in personal life empowers women to effectively set and maintain boundaries as well as seek help when needed.

2. Recruit for top skills to succeed in supply chain roles

The panel named skills like curiosity, customer focus, relationship building, change management, crisis management, and communication as both crucial factors for success in this field and areas in which women tend to excel, citing the . Collaboration was underscored by several panelists as essential. Tango shared, 鈥淔rom determining the technology we want to use to the final stage of implementation, the need to continuously evaluate requires everyone to be on board.鈥�

The panel suggested that having more women engaged in these transformative projects helping facilitate collaboration is a strategic way to support innovation that sticks. As Sanders stated, 鈥淢aking sure [internal stakeholders鈥橾 input is being heard when gathering requirements is a critical difference-maker to having an organization that actually embraces technology versus being intimidated by it.鈥�

3. Provide forums that encourage open discussion

At any stage in your career, it can be helpful to hear of the challenges other women supply chain professionals have faced and how they overcame them. What Foster shared on this topic stood out to me: 鈥淚t鈥檚 easy for people to see where you are today, but not what you went through to get there.鈥� That sense of mutual respect and understanding helps to build confidence.

Role models also play an important role. Thurman spoke to the importance of representation: 鈥淪eeing people who look like you and can manage a life like you is important to how we move forward.鈥�

Of the many valuable individual takeaways from this discussion, a few specific pieces of advice resonated with me for women looking to elevate their careers in supply chain:

1. Set and hold boundaries where they make sense for you

You must be willing to reshape your own conceptions of how you need to be perceived and what your role needs to be. Instead of trying to meet this picture-perfect standard, work from an understanding of what you want and need so you can set and maintain reasonable boundaries with a career that requires significant flexibility.

2. Know that you belong and operate in that way

As a woman working in a male-dominated field, it is likely that you will experience moments where you or your contributions are slighted, discounted, or ignored. While we are working to change that behavior, when this happens it鈥檚 important to remember to focus on what you want to achieve. If you feel that you are not yet at a point in your career to remedy the situation directly, ask for help.听

3. Use your voice

There is an advantage to being different. If you are one woman in a room of 50 men and you can clearly articulate your point well, you will be remembered. As you build your brand, opportunities will follow. And when you have the chance to support other women in your field, lend your voice to advocate, guide, and champion the next generation of leaders.

There is a lot that we can learn from each other, in and across industries. These leaders conveyed inspiring journeys in their supply chain careers where they have encountered and continue to navigate a wide spectrum of challenges, but also have found fulfillment in this line of work. This open discussion represented a significant stride toward acknowledging the challenges, opportunities, and collective efforts needed to empower and elevate women in supply chain.

As these forums continue, my hope is that they will not only support and inspire women through a vast network of supply chain professionals, but also drive toward a more equitable and inclusive supply chain landscape.

Darcy MacClaren is chief revenue officer for 优蜜传媒Digital Supply Chain.

Granted, those experiences aren鈥檛 always positive. But when everything is working in sync 鈥� travel and transportation infrastructure, aerospace technology, energy, retail, hospitality, and more 鈥� to create a whole greater than the sum of its parts, my thoughts can鈥檛 help but shift skyward, to another more familiar ecosystem.

Among the many developments I鈥檝e witnessed lately as a result of SAP鈥檚 growing focus on industry innovation, SAP鈥檚 industry cloud and the partner ecosystem that supports it stand out. They鈥檙e proving my long-held belief that a high level of collaboration with partners across companies and industries, similar to what occurs at airports, can open boundless opportunities to cultivate new markets, customers, and revenue sources. SAP鈥檚 industry cloud has yielded close to 400 solutions across 25 industry verticals, 80% of which were developed by partners either on their own or in collaboration with SAP. About 1,900 unique customers are using these solutions, and they鈥檙e renewing them at a rate above 90%.

What鈥檚 driving the industry innovation momentum? And why should 优蜜传媒partners consider engaging in the co-innovation effort if they鈥檙e not already, or get more involved if they are? Here are five competitive justifications:

1. Future readiness: A business landscape that is perpetually shifting and evolving, often in unexpected ways, demands a business mindset that embraces change and seeks out opportunities to innovate 鈥� a mindset of future readiness. A focus on industry innovation fosters future readiness on multiple levels. It gives partners a portfolio of solutions to help their customers prepare for a future where cloud solutions will be instrumental to their digital transformation efforts. One leading global consulting firm predicts that by 2027, enterprises will be using industry cloud platforms to accelerate more than half of their critical business initiatives. What鈥檚 more, working within an industry cloud environment like SAP鈥檚 can give partners themselves a future-ready model for growing their business.
2. Business ecosystems and networks: By bringing their industry knowledge and intellectual property to a business ecosystem like the one that supports SAP鈥檚 industry cloud, partners can become a multiplier for industry innovation, moving solutions through the development pipeline and to customers faster together than they otherwise could working individually. We鈥檙e witnessing this multiplier effect within specific industries like consumer products, life sciences, automotive, energy, and industrial manufacturing, where collaboration within industry-focused business ecosystems is fueling a fresh wave of co-innovation.
3. Modularity and integration: One of my team鈥檚 responsibilities is to maintain the industry cloud opportunity map, a comprehensive architecture of potential and already developed solutions that comprise the present and future of industry innovation in the cloud. A glance at the opportunity map tells a compelling story about all the white space available to partners to fill out the portfolio. Intellectual property and ideas are the building blocks in this case. The door is wide open for partners to bring use cases that enhance, extend, or add to an existing solution, or that fill gaps in the opportunity map. Using 优蜜传媒Business Technology Platform (优蜜传媒BTP) and 优蜜传媒Store, they can rapidly develop their ideas and turn them into commercialized solutions that customers can readily integrate.
4. Industry convergence: Just like at the airport, we鈥檙e seeing the lines between industries blur and converge as traditional value chains merge. This creates massive opportunities for 优蜜传媒partners to develop new revenue streams around solutions that they adapt from one industry for use in another, or that can be used by customers across multiple industries. Electric vehicle charging is sparking a convergence among automotive, energy, oil and gas, utility, and retail and consumer products, for example. And that, in turn, is providing fertile territory for 优蜜传媒partners with use cases and intellectual property in these areas to collaborate and create new solutions that can add value for customers.
5. Customer experience: By focusing on industry innovation, our goal is to give customers exactly what they need to succeed from a digital solutions standpoint. The better SAP, our partners, and all of us collectively as an ecosystem are at delivering the solutions customers need, the more trust we create with them. And that opens even more possibilities for SAP, partners, and customers alike 鈥� possibilities that conjure the familiar feeling I get at the airport when I鈥檓 waiting to board my next flight.

Sven Denecken is senior vice president and chief marketing and solutions officer for 优蜜传媒Industries & CX.

WALLDORF 鈥� (NYSE: SAP) and Amazon Web Services Inc. (AWS), an Amazon.com Inc. company (NASDAQ: AMZN), today announced that 优蜜传媒HANA Cloud now supports AWS Graviton processors.

优蜜传媒is extending its cloud-native, in-memory database to AWS Graviton-powered Amazon Elastic Compute Cloud (Amazon EC2) instances to take advantage of AWS鈥檚 price, Performance and energy efficiency benefits.

Thousands of joint customers depend on solutions from AWS and 优蜜传媒to run their mission-critical business processes. As customers build data-driven, intelligent applications that enable users to make more precise and faster decisions, their compute and memory demands grow. These customers require solutions that lower costs without compromising performance and energy efficiency. By choosing to run 优蜜传媒HANA Cloud on AWS Graviton, 优蜜传媒can optimize its compute costs and allow its customers to benefit from these efficiencies.

鈥淎WS and 优蜜传媒have a long history of delivering value in a way that is environmentally responsible,鈥� said Juergen Mueller, Chief Technology Officer and member of the Executive Board of 优蜜传媒SE. 鈥淭his collaboration with AWS on the use of Graviton demonstrates our commitment to reduce the impact of our technologies on the environment while continuing to provide value in the solutions we bring to market.鈥�

鈥淥ne of the most visible ways we are innovating is improving the power efficiency of AWS chips,鈥� said David Brown, vice president of Amazon EC2 at AWS. 鈥淥ur Arm-based AWS Graviton3 processors deliver the best performance per watt of energy use in Amazon EC2, bringing a powerful combination of energy efficiency and price performance to SAP.鈥�

Arm-based AWS Graviton processors leverage AWS鈥檚 extensive expertise in systems design and cloud infrastructure to deliver the best price performance over comparable x86-based instances for a variety of workloads running in Amazon EC2. By migrating 优蜜传媒HANA Cloud to AWS Graviton-based Amazon EC2 instances, 优蜜传媒has seen up to 30% better compute performance for analytical workloads and lowered its compute costs by 15%. And with Graviton3-based instances using up to 60% less energy for the same performance than comparable EC2 instances, 优蜜传媒can reduce the compute carbon footprint of the workloads of 优蜜传媒HANA Cloud by an estimated 45%. AWS Graviton3 also supports the latest DDR5 memory, which provides 50% higher memory bandwidth compared to DDR4, to improve the performance of memory-intensive applications.

As a signatory of Amazon鈥檚 The Climate Pledge, 优蜜传媒is actively working alongside 427 organizations in 38 countries to help reduce carbon emissions and ultimately improve the environment. By choosing to run 优蜜传媒HANA Cloud on AWS Graviton, 优蜜传媒can further its efforts to reduce its carbon footprint and support efforts to address the climate crisis. 优蜜传媒and AWS have a longstanding relationship spanning back to 2008, when 优蜜传媒developed and tested the 优蜜传媒NetWeaver technology platform 鈥� the underpinning of 优蜜传媒S/4HANA and many other cloud solutions from 优蜜传媒on AWS. Today, 优蜜传媒customers continue to use AWS across SAP鈥檚 cloud enterprise portfolio through the RISE with 优蜜传媒solution and 优蜜传媒Business Technology Platform (优蜜传媒BTP). In addition, the 优蜜传媒NS2 Secure Data Cloud service, which is designed for public sector and defense customers with uniquely stringent security and compliance requirements, uses AWS to deliver trusted and secure solutions. Amazon companies, including Twitch, Zappos.com and Zoox Inc., also rely on 优蜜传媒software on AWS to support their national and global operations.

优蜜传媒plans to expand its use of AWS Graviton in the future to take advantage of the performance gains, cost savings and energy efficiencies.

To learn more about 优蜜传媒HANA Cloud, visit . To learn more about AWS Graviton processors, visit .

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Top image: AWS Graviton3 processor. Courtesy of AWS.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 优蜜传媒SE. All rights reserved.
优蜜传媒and other 优蜜传媒products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 优蜜传媒SE in Germany and other countries. Please see for additional trademark information and notices.