Five global innovators took center stage during 优蜜传媒Executive Board Member Scott Russell鈥檚 keynote at , showcasing how they were future-proofing their business with investments in SAP.
The companies were emblematic of the many customers at the event held last week in Orlando, and featured organizations of all sizes sharing business results from solutions that included , , and .
鈥淔or over 50 years, 优蜜传媒has been there for our customers, adapting to ensure their success,鈥� Russell said. 鈥淎s we enter the next 50 years, we will continue to be your engine for business, bringing powerful, proven innovations that serve you both now and into the future. The reality is that future-proof can be built right into your business with SAP.鈥�
Whether companies are transitioning amid market uncertainty or are intent on getting ahead of the competition and being ready for fast-changing demands, Russell explained how 优蜜传媒helps address top priorities: achieve business transformation at speed, gain easy-to-use innovations, and work with a trusted partner.
Here are highlights from the incredible journeys of three of these 优蜜传媒customers.
Innovative Business Transformation, Cirque du Soleil Style
As a beloved entertainment brand with a 40-year history of bringing customers joy, emerged from the pandemic reenergized with a vision for creative endurance in a changed world. Among the most delightful moments of Russell鈥檚 keynote was when he donned a clown鈥檚 nose at the behest of Cirque du Soleil Chief Growth Officer Nicole Tara Nickole, who joined him on stage to share how her company expanded its long-time partnership with 优蜜传媒to future-proof the organization for the next 40 years.
鈥淔irst, we are going to create performances in the Cirque du Soleil vision, but do it differently with more awe-inspiring immersive-style experiences that let people walk through it, touch it, and feel it,鈥� she said. 鈥淪econd, we are forging a digital connection with our audience to participate in a digital universe that we鈥檙e creating with Cirque鈥檚 passion and innovation. Third, we will show our customers and fans what we鈥檙e doing in communities worldwide to help better the planet and the world we live in.鈥�
Nickole said that Cirque du Soleil was transforming in ways that will impact its millions of fans, creators, and performers who currently stage shows in 60 countries each year.
鈥淲e鈥檝e come out of what was a dark era into one full of innovation and light — powered by technology, driven by our fans, and thinking about the future,鈥� she said. 鈥淟ooking at this global constituency of SAP, including customers, staff members, and fans, we鈥檙e so privileged to have partners like you. When we think back to our darkest days鈥� 优蜜传媒stood beside us. We are empowered by our partnership with SAP.鈥�
HanesBrands Gets Closer to Consumers with Data-Driven Insights
Known and loved by consumers worldwide for iconic everyday apparel, is transforming its over 100-year-old heritage into a data-driven growth powerhouse. Chief Information Officer Subra Goparaju explained the company鈥檚 strategy to increase revenue, improve margins, and grow the business.
鈥淭echnology transformation is the foundation of our plan,鈥� said Goparaju. 鈥淏y consolidating our ERP system on SAP, we can reduce complexity, standardize business processes, and simplify business. 优蜜传媒is central to our transformation journey, helping provide us with the business capabilities that a modern retail-centric organization needs.鈥�
HanesBrands recently went live on RISE with 优蜜传媒for the company鈥檚 flagship Champion brand, and Goparaju described how the 鈥渄igital foundation with a technology spine鈥� has already delivered results.
鈥淧utting our entire technology footprint on RISE with SAP, a highly scalable platform, means that our 鈥榗rown jewels鈥� now run with reduced disruptions,鈥� he said. 鈥淲e have clean, consistent data across the company, integrated omnichannel inventory visibility, and omni-commerce capabilities, helping us provide a better consumer experience鈥� We鈥檝e also enabled a global integration platform on 优蜜传媒BTP. We鈥檙e excited about these business capabilities because the value they unlock will help us achieve our goals.鈥�
RISE with 优蜜传媒Accelerates Boom Supersonic
Boom Supersonic is among the 优蜜传媒customers that are changing the world; in this case, by building the world鈥檚 fastest airliner designed to fly at twice the speed of today鈥檚 airliners and run on 100% sustainable aviation fuel. Although relatively small, Boom Supersonic partnered with 优蜜传媒to power huge innovation — namely, manufacturing a commercial aircraft that could fly passengers from New York to London in about three hours. Russell welcomed Boom Supersonic Chief Information Officer Charles Valentine, proclaiming, 鈥淭hey鈥檙e getting good now so they can be great tomorrow.鈥�
Valentine sketched out why his organization selected RISE with 优蜜传媒to support the company鈥檚 mission in making the world dramatically more accessible. Having recently broke ground for a jet assembly plant in North Carolina, Boom Supersonic needed to jumpstart a modern ERP system before production began.
鈥淭his is a story of true scalability and knowing that we would need to depend on 优蜜传媒in five, 10, and 15 years. What appealed to us was that we could get our feet wet with it, and as we grew, we could grow the license count accordingly,鈥� he said. 鈥淲e could change our internal processes to map to the industry standard鈥� And we started the migration early in anticipation of the data we will be creating.鈥�
Valentine described the tenets his team followed to go live with 优蜜传媒S/4HANA Cloud in just 90 days, including out-of-the-box integration and a phased strategy: 鈥淲e are focused on our mission to design and build a supersonic airliner, and every second we spend not 100% focused on that mission is wasted. We didn鈥檛 want to customize unless it gave us a competitive advantage to do so鈥� We also need to rely on technology to take on as much of the busy work as possible, so we鈥檙e really embracing automation to support our growth.鈥�
SAP: Trusted Partner for Digital Transformation
Emphasizing that 优蜜传媒cannot rely on its history being the company鈥檚 future, Russell said that everyone at 优蜜传媒earns the trust of customers every day.
鈥淲e know that these customer stories don鈥檛 just happen. It takes great technology and a partnership ecosystem that makes it come to life, along with a partner like 优蜜传媒that will stand with them every step of the journey,鈥� he said. 鈥淓very journey is different. Every path is unique, but the destination with 优蜜传媒is secure. Trust us as your partner in the journey.”
“Whether your company is just starting out or has been on a journey with us for many years, we鈥檙e so excited to help you become future proof.鈥�
