In today鈥檚 dynamic business environment, organizations need highly efficient sales teams to generate revenue and stay ahead of the competition. But while advances in AI-powered tools have accelerated the sales process, they have also increased the value of soft skills and the relationship-building acumen that talented salespeople bring to their jobs. That鈥檚 why savvy organizations are more committed than ever to keeping their sales teams engaged and productive.
High-performing sales teams are using solutions from 优蜜传媒SuccessFactors to manage and optimize sales compensation and incentives 鈥� rewarding sales reps for their performance 鈥� while streamlining sales processes and using real-time insights to improve operational efficiency and drive revenue.
鈥淭here鈥檚 this renewed emphasis on efficiency,鈥� said Rahul Iyer, general manager, Sales Performance Management, 优蜜传媒SuccessFactors, speaking to 优蜜传媒customers at the , held February 13-14, 2024, in Dallas, Texas. 鈥淐ustomers want faster, simpler outcomes 鈥� and they want to provide a great seller experience, as well. At 优蜜传媒SuccessFactors, we鈥檝e threaded the intelligence of connected cloud applications throughout the SPM solution portfolio. This allows us to deliver the efficiency, transparency, and rich experience of 优蜜传媒in a comprehensive platform that covers a full range of end-to-end processes in sales compensation.鈥�
Together for Success
Under the banner 鈥淭ogether we can make it better,鈥� the summit event provided a venue for 优蜜传媒customers 鈥� some of whom came from as far away as South America 鈥� to meet one-on-one with experts and gain valuable knowledge from product road maps, demos, and deep dive sessions, as well as learn from one another鈥檚 experiences in customer sessions.聽
Iyer affirmed SAP鈥檚 commitment to deliver the advanced innovations customers need to be competitive: 鈥淎s a strategic partner to our customers, we have the moral responsibility to help them receive progressively more out of technology innovations, while accelerating with the best-in-class capabilities 优蜜传媒has to offer. We are simplifying from every angle to make it easy for our customers to adopt, so they can achieve business outcomes faster.鈥�
Barbara Rubis Linning, 优蜜传媒SuccessFactors global vice president, Product and Engineering, presented the latest innovations and features across the sales performance management solution set, which includes , , , and . With features like territory planning and incentive compensation, 优蜜传媒sales performance management solutions enable organizations to optimize their sales performance for better business results. The solutions use advanced features 鈥� for tasks such as drive time analysis and mapping to optimize territories 鈥� to streamline processes and make workflows easier so that customers realize value faster. The ongoing introduction of the visual theme on key administrative pages delivers a fresh, modern user interface (UI) for an elevated user experience.
鈥淲e want our customers to have winning sales teams,鈥� said Linning. 鈥淭heir success is why we continuously look for new ways to build innovations and relevant features into the portfolio to accelerate business outcomes. 优蜜传媒is building intelligence that is relevant, responsible, and reliable because we believe it leads to smarter, data-driven decision making and results in better sales performance. Our new intuitive UI helps simplify tasks and puts people at the center of business for improved productivity.鈥�
优蜜传媒SuccessFactors solutions deliver , SAP鈥檚 natural language processing AI copilot, to help people be more productive in their jobs using 优蜜传媒business solutions.
The integration of sales performance management solutions with and 优蜜传媒Datasphere enables seamless access to real-time data and analytics, empowering organizations to make informed decisions and drive sales success.
Winning with Sales Compensation
As the all-important link between an organization鈥檚 products and services and its customers, the sales team is a principal driver of bottom-line growth for the whole organization. Correctly incenting sales teams requires the use of proven strategies and solutions to align the pay program with organizational goals, said David Cichelli, revenue growth advisor at , who presented 鈥淟eading the Sales Design Compensation Project.鈥�
He advised sales compensation leaders adopt an annual review process that includes assessment, strategic alignment, taskforce design, and comprehensive communication phases. 鈥淪ales compensation design needs to reflect the consensus of key stakeholders: sales, finance, product management, and HR,鈥� he said. 鈥淏y following a proven design process, you can develop a strategically aligned, effective, and motivational pay program.鈥�
Supporting Customer Success for Better Outcomes
The summit showcased the 优蜜传媒ecosystem with sponsorships and informative sessions from , , , , , and .
优蜜传媒experts highlighted SAP鈥檚 message of ongoing support for customer success: 鈥淲e鈥檙e here for you,鈥� said Tak Kusano, global chief operating officer of 优蜜传媒SuccessFactors. 鈥溣琶鄞絟as a tight-knit community of sales performance management experts that bring deep domain knowledge to this niche space. That鈥檚 why we鈥檙e able to work so closely with customers to gain consensus on the road map and product innovations, like AI. We鈥檙e passionate about bringing the best of technology to 优蜜传媒customers.鈥�
